International Advance Journal of Engineering,Science & Management
Green Banking Practices and Financial Performance of Banks Aarti, Ph.D., Research Scholar, Department of Commerce, Chaudhary Devi Lal University, Sirsa (Haryana) | Prof (Dr.) Silender Singh, Professor, Department of Commerce, Chaudhary Devi Lal University, Sirsa (Haryana) ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Environmental change is one of the most significant social and economic challenges that every nation faces. Businesses and civilizations throughout the world face significant challenges due to environmental degradation. In the current world, financial institutions are showing a growing interest in environmentally friendly operations. It has played an important role in the growth of the Indian economy. The banking industry, like all other businesses, has an obligation to protect the environment that’s why the banking industry has developed a green banking system.Green banking includes supporting environmentally friendly activities, reducing carbon emissions, and implementing information technology, physical infrastructure, and internal banking procedures that are considerate of the environment.This research examines the impact of green banking practices on the financial performance of Indian public sector banks. This study employed an ex-post facto research design, gathering data from secondary sources such as the official websites of the RBI and the money market between April 1, 2019, and March 31, 2023. The study's primary goal is to analyse the relationship between green banking practices and bank financial performance and look into how green banking practices affect Indian banks' financial results. The study used both descriptive and inferential statistics to analyse the data. The results show a noteworthy effect of green banking practices on Indian banks' financial performance. To improve both the financial performance and the environmental effect, this research suggested that bank management use more green banking practices in their daily operations.
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Employee Resistance to Change: Causes and Strategies as an Organizational Challenge Aparna Dixit, (PGDM), Student, Ramaiah Institute of Management Studies (RIMS), Bangalore. | Kuruba Hemalasya, (PGDM), Student, Ramaiah Institute of Management Studies (RIMS), Bangalore. | Narayana B, MBA, PGPM, UGC-NET, KSET, (Ph. D), Assistant Professor, Ramaiah Institute of Management Studies (RIMS), Bangalore. ![]() ![]() ![]() ![]() ![]() ![]() ![]()
The organizational challenge that this research paper deals with is the resistance to change and extends into exploring its causes in as much detail, considering also possible strategies for mitigating it. The study reviews information from multiple sources to synthesize knowledge regarding the complex interplay of factors that lead to resistance in organizational settings. The paper investigates elements such as individual and situational aspects to illuminate the diverse nature of resistance.
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Study on Factors influencing consumer behaviour in general P. Bala Raju, Research Scholar, Department of Commerce, SunRise University, Alwar, Rajasthan (India) | Dr. Rajpal Singh ,Associate Professor, Department of Commerce, SunRise University, Alwar, Rajasthan (India), ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Due to some of the shortcomings of the Indian insurance industry, the government of India decided to liberalize the insurance industry. The basic factor behind most of the shortcomings pointed out in Indian insurance sector pre-liberalization had been supposed to be lack of competition in Indian insurance market. The nationalized insurance companies perceived themselves to be extension of government and accordingly function in bureaucratic manner without giving regard to emerging requirement of
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Evolution of Marketing Techniques in Rural India: A Blend of Digital and Traditional Approaches Shankar Gangagond, Department of Commerce, Government first grade College (Karnataka), Mahagoan Cross ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Abstract The study explores the evolution of marketing techniques in rural India, emphasizing the interplay between digital innovations and traditional strategies. With over 65% of India's population residing in rural areas, the marketing landscape has undergone significant transformation. This research critically examines key traditional methods, the advent of digital platforms, and their synergistic application in driving consumer engagement and economic growth. The paper evaluates the challenges, benefits, and future implications of integrating digital tools with grassroots marketing techniques, providing actionable insights for policymakers and marketers.
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“Banning To Regulating: Unexpected Journey of Crypto Currencies in India” Prof. Mrunmayee Kanetkar, Assistant Professor, Dbm, C.P. & Berar E.S. College, Ravinagar, Nagpur ![]() ![]() ![]() ![]() ![]() ![]() ![]()
From March 2020 i.e. few years before nobody knew that the world will turn down due to Covid 19 pandemic. All sectors of the economy are affected due to the pandemic norms. Investment sector is also not left untouched. Pattern of investment changed as due to the pandemic investors moved towards making online transactions instead of doing physical transactions. Due to the changing pattern investors started to invest in digital market. Also the use of technology grew rapidly, due to this people g
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Exploring the Factors Contributing to Organizational Climate and Their Influence on Employee Attrition in IT Industry of Nagpur Dr. Asawari R. Durge, Professor, Taywade College, Nagpur ![]() ![]() ![]() ![]() ![]() ![]() ![]()
This research investigates the elements that affect organisational environment and how they affect employee attrition in Nagpur's IT sector. The study intends to identify important aspects of organisational environment, including incentive systems, work-life balance, leadership style, and communication efficacy, and investigate how these aspects affect employee retention. The study uses a structured questionnaire and a descriptive research approach to collect data from 150 workers of different IT companies. The results show that work-life balance, communication, and leadership style have a big impact on employee retention and happiness, but team culture and career progression prospects also matter. The study emphasises how crucial it is to create a pleasant workplace culture in order to lower turnover and raise employee engagement.
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A Behavioral Study of Individual Investors" Awareness, Perception and Prefeence Towards Cryptocurrency in Financial Market Investment in Maharashtra Hariprasad R. Soni, Faculty, Symbiosis Institute of Business Management, Hyderabad, Symbiosis International (Deemed University), Pune, India/ Research Scholar, SRTMU, Nanded | Prof. Sanjivkumar S. Agarwal, Professor & Research Guide, Department of Commerce, Toshniwal Arts, Commerce Collee, Sengaon, District Hingoli, Maharashtra ![]() ![]() ![]() ![]() ![]() ![]() ![]()
As a method of exchange, cryptocurrency, a digital version of money made possible by a system called "blockchain technology," functions very similarly to the fiat currency it is based on. Cryptocurrency is also called payment tokens, crypto tokens, electronic money, cyber money, virtual products, and virtual assets. These are all different names for the same thing. Because of the proliferation of cryptocurrency usage, it is now feasible to engage in direct monetary transactions, thus sidesteppin
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Influence of Social Media Influencers on Youth Purchase Decisions Parvathy S Gopan, M Com, NET ![]() ![]() ![]() ![]() ![]() ![]() ![]()
The impact of social media marketing factors on the purchase decisions of youth is a critical area of study in today's digital landscape. The attractiveness, trustworthiness, expertise, and popularity of influencers are key factors influencing youth purchase decisions. This study employs a descriptive and analytical approach, utilizing both primary and secondary data sources. A well-structured questionnaire was distributed among youth, including students and working professionals and the sample
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बीकानेर शहर में स्कूली शिक्षा का विकास डॉ गीता चौधरी(अर्थशास्त्र), राजस्थान शिक्षक प्रशिक्षण महाविद्यालय, बीकानेर ![]() ![]() ![]() ![]() ![]() ![]() ![]()
प्रत्येक राष्ट्र के जीवन में शिक्षा प्रथम प्राथमिकता की वस्तु है। यह पहली सीढ़ी है, जिसे सफलतापूर्वक पार करके ही कोई राष्ट्र अपने अभीष्ट लक्ष्य तक पहुंचता है। राष्ट्रीय जीवन के साथ जितना घनिष्ठ संबंध शिक्षा का है उतना अन्य किसी वस्तु का नहीं हो सकता। इस प्रकार हम कह सकते हैं कि सब व्यक्तियों की शिक्षा अथवा जनसाधारण की शिक्षा ही राष्ट्रीय प्रगति का मूलाधार है। अतः इसका उत्थान करके ही हमारे देश का कल्याण हो सकता है।
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An Analysis of impact of Select Variables on Foreign Institutional Investment: A Review of Literature Dr Pravin Kumar Agrawal, Assistant Professor, School of Business Management, CSJM University, Kanpur. | Dr Tanu Jain, Independent Researcher, Nagpur, | Dr Sanjeev Kumar Singh, Assistant Professor, School of Business Management, CSJM University, Kanpur | Dr Mohit Kumar , Assistant Professor, School of Business Management, CSJM University Kanpur ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Foreign Institutional Investors (FIIs) were invited, on a guideline issued by Government of India in 1992. This inculcated a sea -change in entire gamut of financial market, not thought of before. This research attempts to examine its relevance in the current context and impact on Indian economy and financial market. On establishing the relationship of several macroeconomic variables with FIIs’ flow of fund in India, broadly three sections have been drawn with the two variables each. First, in e
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ASSESSING MARKETING, SERVICE QUALITY AND GUEST SATISFACTION: AN ANALYSIS OF SURAT CITY"S TOP HOTELS Mahesh Kumar Chhogabhai Purohit (Management), Dept. of Commerce & Management, Research Scholar, SunRise University, Alwar(Rajasthan) | Dr. Krishna Dubey, Assistant Professor (Dept. of Commerce & Management), SunRise University, Alwar(Rajasthan) ![]() ![]() ![]() ![]() ![]() ![]() ![]()
The hospitality industry plays a crucial role in contributing to the economy of any country. The industry has undergone a significant transformation due to the advancement of technology and changing customer preferences. The quality of service provided by hotels and guest satisfaction are two critical factors that determine the success of any hotel. Surat city in India is witnessing rapid growth in the hospitality sector, with many hotels coming up to cater to the needs of tourists and business
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Elevating Thermoelectric Performance of Organic Composites via Hierarchical Nanostructure Integration Anu Raman, Department of Commerce & Management Studies, Sunrise University, Alwar | Dr. Rajpal Singh (Associate Professor) Department of Commerce & Management Studies, Sunrise University, Alwar ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Waste heat recycling utilizing thermoelectric (TE) technology seems promising. Commercializing TE technology is challenging because to its poor performance. Doping, substitutional alloying, and nanostructuring increase thermoelectric transfer. Materials with limited heat conductivity or nanostructuring that restrict thermal transfer provide the highest TE performance. Pushing the lower thermal conductivity limit doesn't improve TE. Coupling relationships between transport parameters like electri
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A Review of Senge"s Five Disciplines in The Context of The Service Industry in India Dr. Sudesh Srivastava, School of Business Management, CSJM University, Kanpur ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Peter Senge's five disciplines—personal mastery, mental models, shared vision, team learning, and systems thinking—constitute the cornerstone of a learning organization. This paper reviews these disciplines in the context of the service industry in India. The service sector, a major contributor to India's GDP, faces unique challenges and opportunities in implementing these disciplines. This review examines how each discipline can be applied, the benefits they bring, and the challenges faced by o
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A Critical Analysis of Customer"s Satisfaction in Online Business A Case Study of Nagpur City Prerna Arun Tikle, Research Scholar, Department of Business Management, RTM Nagpur University, Nagpur | Dr. Tushar Chaudhari, Research Supervisor, Department of Business Management, RTM Nagpur University, Nagpur ![]() ![]() ![]() ![]() ![]() ![]() ![]()
The online business is the part and parcel of modern era. There has been tremendous improvement in number of beneficiaries of online business. There are several factors which are responsible for its growth. One of the crucial among them will be the availability of internet facility at modest price. The internet adeptness has made everyone to feel good about online business. In this research the researcher has made an effort to study the satisfaction in online business. for this purpose he has filled questionnaire from 100 respondents in Nagpur city.
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Factors Influencing Customer Willingness to Adopt E-Banking Services in Nationalized and Scheduled Banks in Nagpur District Archana Nischal Mungle, Research Scholar, Department of Business Management, RTM Nagpur University, Nagpur | Dr. Anita V. Mahawadiwar, Research Supervisor, Department of Business Management, RTM Nagpur University, Nagpur ![]() ![]() ![]() ![]() ![]() ![]() ![]()
This study explores the factors influencing customer willingness to adopt e-banking services in nationalized and scheduled banks in Nagpur district. Using a descriptive research design, primary data was collected through structured questionnaires from a sample of 300 customers. The study examines the impact of demographic variables such as age, income, and education, alongside factors like trust, perceived ease of use, and security concerns on e-banking adoption. The findings indicate that trust and security are major barriers to adoption, while younger, more educated customers exhibit greater willingness to embrace e-banking services. The study suggests that banks should enhance security features, provide user-friendly platforms, and engage in awareness campaigns to encourage broader adoption.
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Consumer Perceptions and Attitudes as Mediators in The Influence of Mobile Marketing on Purchase Decisions in Retail Himanshu Matta, Research Scholar, Management, The Glocal University Saharanpur, Uttar Pradesh | Dr. Sanjeev Saxena, Associate Professor, Research Supervisor, Glocal School of Business and Commerce, The Glocal University, Saharanpur, Uttar Pradesh ![]() ![]() ![]() ![]() ![]() ![]() ![]()
The purpose of this study is to better understand how customer attitudes and perceptions affect how mobile marketing influences retail purchase decisions. The study investigates the effects of perceived informativeness, entertainment value, trustworthiness of marketing messages, availability of incentives, and discomfort produced by mobile marketing on consumer behavior. It does this by using a descriptive research approach and a diagnostic research design. Data collection comprised structured q
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The Role of Knowledge Management in Driving Organizational Change: Insights from a Leading Public Sector Bank in India M. Sangeetha, Research Scholar, Dept. of Business Management, RTMNU, Nagpur | Dr. Sudhir K. Narnaware, Research Supervisor, Dept. of Business Management, RTMNU, Nagpur ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Through an examination of a prominent Indian public sector bank, this article delves into the significance of knowledge management (KM) as a catalyst for organisational transformation. If you want to boost operational efficiency, encourage innovation, and make better decisions, you need knowledge management, which is the act of systematically collecting, storing, sharing, and using organisational information. Successful KM techniques are crucial in the fast-paced and cutthroat world of public se
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Challenges and Opportunity of E-Banking in India Dr. Des Raj Bajwa, Associate Professor, Department of Commerce, Government P.G.College, Ambala Cantt., (Haryana) ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Banking of days is generally understood to be cutting edge banking. Because of IT advancements, the banking and finance industries have been able to focus on improving the quality of their products and services, as well as the level of service they provide to their customers. One of the most crucial parts of banking where IT has a constructive impact on alternatives to conventional money transfer services. In the past, transferring money quickly was nearly impossible. However, with the rise of o
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Evaluating the Implementation of Occupational Health and Safety (OHS) Protocols in Manufacturing Units in Nagpur Nischal Parashuram Mungle, Research Scholar, RTM Nagpur University, Nagpur | Dr. Pravin Vijayrao Bhise, Research Supervisor, RTM Nagpur University, Nagpur ![]() ![]() ![]() ![]() ![]() ![]() ![]()
The application and efficacy of OHS (Occupational Health and Safety) procedures in Nagpur's industrial facilities are assessed in this study. Evaluating how well safety procedures are being followed in the industrial sector is essential given the growing concerns about worker safety. To learn more about the state of OHS procedures today and the difficulties in maintaining compliance, a study was carried out among many industrial facilities in Nagpur. The findings suggest that whereas bigger industrial facilities exhibit comparatively higher levels of OHS compliance, smaller facilities encounter major obstacles such insufficient personal protective equipment (PPE), inadequate safety training, and lax management enforcement of safety procedures. In order to improve OHS practices, the study emphasises the necessity of greater employee awareness, better resource allocation, and improved management commitment. Based on these findings, numerous solutions are offered to encourage a safer working environment, including the supply of proper PPE, frequent safety training, and stricter enforcement of OHS standards.
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Exploring Leadership Styles and Their Impact on Employee Motivation: Insights from An Emerging Economy Akansha Rathore, Research Scholar, Management, The Glocal University Saharanpur, Uttar Pradesh | Dr. Sanjeev Saxena, Associate Professor, Research Supervisor, Glocal School of Business and Commerce, The Glocal University, Saharanpur, Uttar Pradesh | Prof. (Dr.) Savita Mohan, Principal, Research Co-Supervisor, GNIOT Institute of Professional Studies Greater Noida, Gautam buddh Nagar (UP) ![]() ![]() ![]() ![]() ![]() ![]() ![]()
This study examines how leadership styles affect employee engagement at WAPDA, a bureaucratic government entity in a growing South Asian economy. The research uses a theoretical framework to identify autocratic, democratic, and laissez-faire leadership styles as independent factors and employee motivation as the dependent variable. The study examines these links using a multiple regression model and literature-based hypotheses: H1, H2, and H3 suggest that authoritarian, democratic, and laissez-f
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Impact on Small Scale Industries in Mumbai Surekha Sumeet Pokhare, Research Scholar, Department Of Commerce and Management, Shri Jagdishprasad Jhabarmal Tibrewala University, Vidyanagari, Jhunjhunu, Rajasthan | Dr. Kritika Singh, Assistant Professor, Department Of Commerce and Management, Shri Jagdishprasad Jhabarmal Tibrewala University, Vidyanagari, Jhunjhunu, Rajasthan ![]() ![]() ![]() ![]() ![]() ![]() ![]()
The "Make in India" initiative, launched in 2014 by the Government of India, seeks to promote domestic manufacturing and position the country as a global manufacturing hub. This paper examines the impact of the initiative on small scale industries (SSI) in Mumbai, the financial capital of India. Small scale industries play a vital role in Mumbai's economic landscape, contributing to employment and local industrial development. The objectives of the Make in India initiative include job creation,
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Assessing the Role of Socio-Economic Factors in Shaping Financial Literacy Among Vidarbha"s Residents Nagamani Sambarapu, Research Scholar, RTM Nagpur University, Nagpur | Dr. Sudhir Narnaware, Research Supervisor, RTM Nagpur University, Nagpur ![]() ![]() ![]() ![]() ![]() ![]() ![]()
This study looks at the Vidarbha area of Maharashtra, India, and how its inhabitants' financial literacy is influenced by their socio-economic status. A person's capacity to manage their own finances and the economy as a whole depends on their level of financial literacy. Income, education, employment, age, gender, and geography are some of the socioeconomic factors that may greatly affect its levels. In order to assess the effects of these variables on financial literacy in Vidarbha, this study
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Financial Examination of Nse It Index Companies Drawn from Indian Stock Market Dr. Ajay Kumar, Assistant Professor, Department of Commerce, College of Vocational Studies, University of Delhi. ![]() ![]() ![]() ![]() ![]() ![]() ![]()
The most crucial component of any corporate organization is financial analysis. Every sector and industry must evaluate its financial performance at the end of the year for a variety of reasons. Thus, the current study looks at the NSE IT Index companies' financial performance. The study's goal is to use ratio analysis to gauge the IT companies' financial performance and then compare those results using specific ratios. The study used ratio analysis and ANOVA to compare the average performance i
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Key Factors of Risk Management Des Raj Bajwa, Associate Professor, Department of Commerce, Government P.G.College, Ambala Cantt., (Haryana) ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Every business or other group must strive for something. These days, businesses rely on IT to help them analyse their data and carry out their purpose in a way that would be impossible without the advent of the digital era. Managing risks is an operational strategy that involves regular practise. The most crucial aspect of any successful secret IT project is a thorough and efficient risk management procedure. Risk management practises inside an organisation should safeguard not just the company”
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A Study on Performance of Capital Market in India Prof. (Dr.) Binay Kumar Panjiyar, Professor & Head, Department of Management Studies, AISECT University, Hazaribag, Jharkhand | Dr. Priyanka Bose, Assistant Professor, School of Business Studies, MATS University, Pandri, Raipur (CG) ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Capital markets are financial markets that bring buyers and sellers together to trade stock, bonds, currencies, and financial assets. Capital market consists of primary market and secondary market. Despite of the economic growth, India still faces massive income inequalities, high unemployment, illiteracy and poverty. So there is need to initiate some reforms for strengthening capital market. This paper aims to focusing the role and challenges and trends of Indian capital market in current scenario.
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Strategic Competency Mapping for Performance Optimization: Insights from Small-Scale Manufacturing Firms in Nagpur Mr. Aftab Ali Siddiqui, Research Scholar, Datta Meghe Institute of Management Studies | Dr. Vinod Waiker, Research Supervisor, Datta Meghe Institute of Management Studies ![]() ![]() ![]() ![]() ![]() ![]() ![]()
The current competitive industry requires small-scale manufacturing industries to optimize workforce performance for achieving higher productivity and sustainable practices. The study conducts a systematic assessment of strategic competency mapping as a means to enhance performance results for small-scale manufacturing businesses in Nagpur. Organizational goals together with employee competency identification processes and competency assessment create operational efficiency that generates business growth. The research uses a combined quantitative survey data and qualitative interview methodology to analyze competency frameworks together with skill gaps alongside their relationship to performance metrics. The adoption of formal competency mapping systems creates multiple benefits which improve employee performance alongside organizational performance metrics as well as enabling precise training programs and better job-role blending and talent management strategies. The research demonstrates essential obstacles that prevent small-scale businesses from implementing competency frameworks yet recommends productive methods to overcome those barriers. This research promotes workforce optimization studies together with specific guidelines that help government leaders and manufacturing industry directors and human resources professionals in their work.
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Patanjali Emergence and Impact: A Comprehensive Study of Brand Preference, Product Attributes and The Role of Ayurveda in Shaping Customer Choice Abhinav Ojha, PH. D Research Scholar, School of Management Studies, Sangam University, Bhilwara, (Rajasthan) | Prof (Dr.) Vibhor Paliwal, Professor and Dean School of Management Studies, Sangam University, Bhilwara (Rajasthan) ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Fast-moving goods refer to consumer items that are sold rapidly and at a low cost. Consumer packaged goods are synonymous with these things. FMCGs have a short shelf life due to strong consumer demand, particularly for items like soft drinks and confections, as well as their perishable nature, such as meat, dairy products, and baked goods. The market for fast-moving consumer items is not only substantial in size, but also fiercely competitive due to their rapid pace of change. Within this indust
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The Impact of Digital Transformation on HR Training: A Study of Online and Onsite Approaches in the Industrial Sector Pravin Chindhuji Tiwade, Research Scholar, RTM Nagpur University, Nagpur | Dr Pravin V Bhise, Research Supervisor, RTM Nagpur University, Nagpur ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Human resource (HR) training programmes have changed a lot as a result of the fast digital transition. Companies now use online and onsite methods to teach employees new skills and increase their productivity. Examining the relative merits of online and onsite training approaches, this study intends to probe the effects of digital transformation on human resources training in the manufacturing industry. Employee engagement, learning results, cost-effectiveness, and programme flexibility are some
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“Indian Mutual Funds and Investor Behavior: An Empirical Analysis of Investment Trends and Preferences” Neha, Dept. of Commerce, Research Scholar, SunRise University, Alwar(Rajasthan) | Dr. Mohan Singh Naik, Professor (Dept. of Commerce), SunRise University, Alwar (Rajasthan) ![]() ![]() ![]() ![]() ![]() ![]() ![]()
With the rapid expansion of its middle class, India is currently in a period of increased savings and investment. Increases in the Assets under management of various fund houses are indicative of the expanding mutual fund business in India. In this study, we looked at a variety of indicators that reveal investors' habits and preferences in relation to mutual funds. Many studies have examined the effects of demographic and behavioral characteristics on investors. Empirical and analytical, the stu
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Innovative Approaches to Memory Management in Real-Time Operating Systems Priya Sandip Karemore, Research Scholar ![]() ![]() ![]() ![]() ![]() ![]() ![]()
If an application needs a response that is both timely and deterministic, then you need an RTOS. To achieve demanding speed and reliability standards, RTOS must have efficient memory management. In order to tackle important problems and difficulties, this study investigates new ways of managing memory in RTOS. We look at the limits of standard memory management strategies in real-time environments and evaluate them. The research emphasises state-of-the-art techniques including hardware-assisted
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Risk Management and Portfolio Optimization in the Stock Market Dr. Vipin Mittal Director, Ijrts Publications, Jind, Haryana, India ![]() ![]() ![]() ![]() ![]() ![]() ![]()
This research paper aims to explore the intricacies of risk management and portfolio optimization in the stock market. With its inherent complexity and volatility, the stock market presents both challenges and opportunities for investors. Maximizing returns while minimizing risk is a fundamental goal for investors, and achieving this requires a deep understanding of risk management techniques, portfolio optimization models, and the incorporation of modern financial theories. This paper delves in
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Re-defining Fashion Sustainability through 3Rs: Impact on Academic Mindsets Priya Lali, Ph.D Research Scholar, Department of Management, Shri JJT University, Jhunjhunu, Rajasthan | Dr. Rashi Gupta, Research Guide, Assistant Professor, Department of Management, Shri JJT University, Jhunjhunu, Rajasthan | Dr. Paritosh Srivastava, Co-Guide, Associate Professor, Institute of Engineering, Shri JJT University, Jhunjhunu, Rajasthan ![]() ![]() ![]() ![]() ![]() ![]() ![]()
The fashion industry exerts a significant influence on the environment and the consumption of natural resources. The environmental consequences have become increasingly prominent with the rise of fast fashion and the growing demand for clothing. This review explores the environmental impact of the fashion industry and examines how legislation, technological innovations, and consumer behavior can help mitigate these effects.
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RURAL DEVELOPMENT OF TELANGANA STATE K Udaya Sree, Research Scholar, Department of Economics, Arunodaya University, Itanagar (Arunachal Pradesh) | Dr. Manohar Karade, Research Supervisor, Department of Economics, Arunodaya University, Itanagar (Arunachal Pradesh) ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Our way of life has been significantly altered as a result of the introduction of digital technologies, which include social media. These advancements have resulted in the availability of a plethora of advantages, including improved ease of use, streamlined communication, unrestricted access to information, increased social connectedness, and novel forms of the function that social media platforms play in Telangana's rural regions is the topic of investigation in this research. The design of the
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Small-Scale Industry and Cleaner Production Strategies Nishu Verma, Research Scholar, Department of Commerce, Asian International University, Impal (Manipur) | Dr. Chittra Ranjan Mishra, Professor, Asian International University, Impal (Manipur) ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Cleaner, more cost-effective means of production may be particularly attractive to small-scale industries in developing countries, and research in india has shown that cleaner means of production could have promising results in reducing pollution at lower cost. However, small-scale industries are limited in implementing cleaner production due to a variety of behavioural, organisational, technical and economic barriers. To successfully adopt cleaner production practices, the small-scale sector needs support, including technical and financial incentives, from political and non-governmental organisations. This requires better coordination of policy efforts and small business organisation, particularly because environmental improvements can be achieved through closer industrial interaction. Clean production measures that are favourable to economic development may be particularly attractive to small-scale industries in developing countries. Research in india has shown that these measures may produce promising results in reducing pollution levels at lower cost. However, small-scale industries are limited in their ability to implement cleaner production due to a variety of behavioural, organisational, technical and economic barriers. To successfully adopt cleaner production methods, the small-scale sector needs support, including technical and financial incentives, from political and non-governmental organisations. This requires better coordination of policy efforts and SME organisations, especially as environmental improvements can be achieved through closer industrial interaction.
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A Study of Opportunities for Entrepreneurs in Shekhawati Region of Rajasthan Dr. Tarun Khandelwal, Deptt. of Management & Commerce, Jyoti Vidyapeeth Women"s University, Jaipur (Rajasthan), India | Mr. Vivek Tanwar, Research Scholar, Deptt. of Management & Commerce, Jyoti Vidyapeeth Women"s University, Jaipur (Rajasthan), India ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Shekhawati offers a unique blend of history, culture, and natural beauty. It is a region that rewards those who take the time to explore its depth and discover its hidden treasures. Shekhawati has a long tradition of trade and commerce, with a strong entrepreneurial spirit among its people. This paper investigates the entrepreneurial opportunities within the shekhawati region of rajasthan India known for its culture heritage, including intricate frescoes, vibrant havelis and traditional craft. This study explores the potential of leveraging cultural heritage through tourism-based ventures. Furthermore, the research examines the potential of agriculture-based enterprises. This paper also analysis the feasibility of other ventures, such as skill development centers, renewable energy, and eco-tourism. The study concluded by identifying key success factors for entrepreneurship in shekhawati by effectively capitalizing on its unique cultural heritage and natural recourses. Shekhawati can foster a vibrant entrepreneurship ecosystem that contributes to regional economic growth.
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A Study of Challenges Faced by Micro, Small and Medium Entrepreneurs in Rajasthan State Dr. Tarun Khandelwal, Deptt. of Management & Commerce, Jyoti Vidyapeeth Women"s University, Jaipur (Rajasthan), India | Mr. Vivek Tanwar, Research Scholar, Deptt. of Management & Commerce, Jyoti Vidyapeeth Women"s University, Jaipur (Rajasthan), India ![]() ![]() ![]() ![]() ![]() ![]() ![]()
This study investigates the multifaceted challenges confronting Micro, Small, and Medium entrepreneurs in Rajasthan; MSME is a critical sector for the state's economic development. Employing a mixed-methods approach, including surveys and semi-structured interviews with MSME owners and stakeholders across diverse sectors, the research identifies key obstacles hindering entrepreneur's growth and sustainability. The findings reveal that finding the right area, access to finance, particularly working capital, remains a primary constraint, compounded by bureaucratic hurdles and complex loan application processes. Furthermore, technological adoption and digital literacy gaps limit MSM entrepreneurs' ability to compete in an increasingly digital marketplace. Issues related to marketing, branding, and market access, alongside fluctuating raw material costs and supply chain disruptions, further exacerbate their challenges. The study also examines the impact of regulatory frameworks and government support initiatives, evaluating their effectiveness in addressing the specific needs of Rajasthan's MSM entrepreneurs. Ultimately, this research provides valuable insights into the specific challenges faced by MSM entrepreneurs in Rajasthan, offering recommendations for policymakers and support organizations to foster a more conducive environment for their growth and contribute to the state's economic diversification and job creation.
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Human Resource Management Through Information Technology Kailash Aseri, Research Scholar, Dept. of Management, Glocal school Of Business And Commerce, The Glocal University, Saharanpur, Uttar Pradesh. | Dr. Yadvendra Pratap Singh, Assistant Professor, Dept. of Management, Glocal school Of Business And Commerce, The Glocal University, Saharanpur, Uttar Pradesh. ![]() ![]() ![]() ![]() ![]() ![]() ![]()
As a consequence of HRM's use of information technology, the financial transactions of every company have seen significant alterations. As a consequence of the laws and regulations that govern the market, a market environment that is very competitive has arisen. Workers in both the public and commercial sectors will benefit from human resource management that makes use of information technology in order to enhance their careers. In addition to this, it would concurrently increase both manufactur
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Exploring India"s Economic Transformation (1980-1999) Analyzing Origins, Catalysts, And Outcomes Savita, Research Scholar (Economics) The Glocal University Saharanpur, Uttar Pradesh | Dr. Ratnesh Chandra Sharma (Professor), Research Supervisor Glocal School of Arts & Social Science, The Glocal University, Saharanpur, Uttar Pradesh ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Policy changes and economic effects transformed India's economy from 1980 to 1999. In the early 1980s, modest reforms to reduce state control and encourage private sector involvement set the stage for more sweeping changes in the 1990s. After a severe balance of payments crisis, deregulation, trade liberalization, and pro-business policies pushed India toward a market economy in the early 1990s. In 1980-1999, GDP grew 6% due to rapid economic expansion, technical advancement, and increasing prod
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Factors Affecting Online Buying Behavior of Students Dr. Sanjeev Kumar Singh, Assistant Professor, Department of Business Management,CSJM University, Govt. of UP, Kanpur | Dr. Mohit Kumar, Assistant Professor, Department of Business Management,CSJM University, Govt. of UP, Kanpur | Dr. Pravin Kumar Agrawal, Assistant Professor, Department of Business Management,CSJM University, Govt. of UP, Kanpur ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Consumer actions when making purchases through digital channels like e-commerce websites or mobile applications are referred to as online buying behaviour. Online shopping appeals to consumers' desire for convenience because it enables them to shop whenever, anywhere, and with ease. Pricing and discounts are quite important; customers compare prices on several online marketplaces to obtain the greatest offers. Consumers need to feel confident that their personal information and financial informa
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The Significance of Mobile Augmentation in the Development of Mobile Applications Swati Chandela, Department of Management, R.D Engineering College (AKTU), Ghaziabad, U.P, India | Prashant Singh, Department of Management, R.D Engineering College (AKTU), Ghaziabad, U.P, India ![]() ![]() ![]() ![]() ![]() ![]() ![]()
The widespread use of mobile smartphones and applications has significantly enhanced human productivity and has revolutionized everyday activities in both personal and business settings. Most business and personal applications have now shifted to mobile platforms due to the numerous benefits that mobile applications offer compared to traditional desktop applications, which present endless opportunities for new ventures. Mobile applications are now an integral part of various devices with differe
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An Exploration of Emotional Intelligence and Work-Life Balance in Faculty Members of Indore's Academic Landscape Chaitali Pande, Research Scholar. Dept. of Management, Mewar University Gangrar Chittorgarh | Prof. (Dr.) Rekha Sharma, Supervisor, Dept. of Management, Mewar University Gangrar Chittorgarh ![]() ![]() ![]() ![]() ![]() ![]() ![]()
The work-life balance of employees and emotional intelligence were the subjects of a study led at a public school in Indore, the Philippines. Information assortment and analysis in the procedure were finished using a descriptive-correlational system. A survey was used to assemble data from 200 employees who were chosen indiscriminately. Standardized questions were remembered for the survey. We used both descriptive and inferential statistical methods to do analysis and translation on the information. The results of the survey show that the participants have a serious level of emotional intelligence and had the option to keep a positive balance between their personal and professional lives. Moreover, a statistically significant relationship between the two variables was shown, demonstrating that emotional intelligence might affect work-life balance. The study's conclusions approved this case. It has been shown that when inspiration is regressed and assessed separately, the emotional intelligence metric most precisely predicts work-life balance among the various accessible. The study's consequences that were shrouded in the presentation.
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Rebuilding Consumer Trust: Strategies for Brands to Recover from Misleading Digital Marketing Campaigns Kavita Rani, Research Scholar, Department of Commerce & Management, NIILM University, Kaithal, Haryana | Dr. Anish Ahmad, Associate Professor, Department of Commerce & Management, NIILM University, Kaithal, Haryana ![]() ![]() ![]() ![]() ![]() ![]() ![]()
The increasing prevalence of misleading digital marketing campaigns has raised concerns about consumer trust and brand reputation. This paper explores effective strategies that brands can employ to recover from the negative effects of such campaigns. Using case studies and empirical evidence, the research highlights the critical role of transparency, communication, and ethical marketing in regaining consumer confidence and loyalty.
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Emerging Market Entrepreneurship and Start-up Ecosystems Sumit Jain, Department of Management, Malwanchal University, Indore ![]() ![]() ![]() ![]() ![]() ![]() ![]()
In the dynamic landscape of emerging markets, entrepreneurship and startups play a pivotal role in fostering economic growth and innovation. This abstract provides an overview of the multifaceted dynamics within emerging market entrepreneurial ecosystems. Entrepreneurs in emerging markets face unique challenges and opportunities, driven by factors such as rapid urbanization, changing consumer behaviours, and increasing access to technology. These markets often showcase a high degree of resilienc
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Examining The Influence of Leadership Styles on Employee Motivation: A Case Study of Banking Sector Employees in India Akansha Rathore, Research Scholar, Management, The Glocal University Saharanpur, Uttar Pradesh | Dr. Sanjeev Saxena, Associate Professor, Research Supervisor, Glocal school Of Business And Commerce, The Glocal University, Saharanpur, Uttar Pradesh | Prof. (Dr.) Savita Mohan s(Principal), Research Co-Supervisor Gniotinstitute of Professional Studies Greater Noida, Gautam Buddh Nagar (UP) ![]() ![]() ![]() ![]() ![]() ![]() ![]()
This Study Uses A Sample Of 384 Respondents Chosen At Random From A Variety Of Financial Organizations To Investigate The Impact Of Leadership Styles On Employee Motivation In India 'S Banking Industry. The Research Examines Transformational, Transactional, And Laissez-Faire Leadership Styles And Their Effects On Employees' Intrinsic And Extrinsic Motivation Using The Multi-Factor Leadership Questionnaire (Mlq) And Workplace Extrinsic And Intrinsic Motivation Scale (Weims). The Results Of Statis
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Redefining Bank Profitability: How a Digital-First Approach is Transforming Key Profitability Metrics in the Indian Banking Sector Manoj Kumar Batra, FCMA, MBA -IIM Kozhikode, M.A.(Eco), B. Com, PGDBA, CAIIB, CCO, CTF ![]() ![]() ![]() ![]() ![]() ![]() ![]()
The Indian banking sector is in the midst of a profound transformation, driven by rapid digitalization and changing customer expectations. What was once a business defined by brick-and-mortar branches, manual paperwork, and face-to-face interactions is now being reimagined through mobile apps, artificial intelligence, and data-driven decision-making. This digital-first approach is not just about adopting new technologies; it is fundamentally reshaping how banks define, measure, and achieve profitability. This article explores how digital transformation is influencing key profitability metrics in Indian banking, such as cost-to-income ratio, return on assets (ROA), and non-interest income. Drawing on real-world examples, industry data, and recent research, we show how Indian banks are navigating both the opportunities and challenges of this new era.
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Impact of Goods and Service Tax (GST) On the Service Industry in The Indian Economy Navin Chand Meena, Research Scholar, Department of Commerce, Shri Khushal Das University, Hanumangarh | Dr. Kamlesh, Assistant Professor, Department of Commerce, Shri Khushal Das University, Hanumangarh ![]() ![]() ![]() ![]() ![]() ![]() ![]()
The earlier system of indirect taxation in India was complicated due to the multiplicity of taxes levied by both the Central and State governments. This created a complex and conflicting indirect tax structure, leading to multiple compliances and administrative costs. There was no uniformity in tax rates and structures across the country, and the cascading effect of taxes (tax on tax) further inflated costs. The introduction of Goods and Services Tax (GST) subsumed several indirect taxes and aimed to unify tax structures. GST is expected to boost the Indian economy in the long run and reduce tax evasion. GST is a multi-tier tax structure where the tax burden ultimately falls on the consumer, and it is designed as a value-added tax levied at every stage. The Goods and Services Tax Council plays a pivotal role in ensuring uniformity in the law and providing recommendations for its implementation.
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An Analytical Study on Assessing Competencies of Backward Class Workers with Reference to MSME Nagpur Suvarna Bhoyar,Research Scholar, Dept of Business Management, RTMNU, Nagpur | Dr. Pramod Fating,Research Supervisor,Dept of Business Management, RTMNU, Nagpur ![]() ![]() ![]() ![]() ![]() ![]() ![]()
MSMEs, or micro, small, and medium-sized enterprises, are vital to the Indian economy since they greatly increase GDP, employment, and innovation. Backward class workers make up a sizable portion of the workforce in this industry and face particular possibilities and difficulties. It is critical to comprehend the abilities and performance of this vital workforce in order to promote inclusive growth and realise its full potential. The assessment of backward class workers' performance and capabili
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Indian Capital Market and Financial Reforms Priyanka Yadav, Department of Commerce & Management, SunRise University Alwar, Rajasthan | Dr. Shailesh Kumar Pathak, Associate Professor, Department of Commerce & Management, SunRise University Alwar, Rajasthan ![]() ![]() ![]() ![]() ![]() ![]() ![]()
The Indian economy has witnessed wide-ranging reforms under the guise of liberalisation, privatisation and globalisation (LPG). An important area where upgradation (through reforms) has been phenomenal is the Indian Capital Market. A complete metamorphosis of the law, trading, clearing & settlement mechanisms and procedures and the instruments traded has evolved. This paper, while highlighting the cardinal changes, examines their impact on macroeconomic environment The concluding section looks at “what needs to be done” for bringing the Indian Capital Market at the forefront of Global Institutions. The Government of India initiated reform measures during 1991 -92 under compulsions and not just as a choice as the Indian Economy had to Face Severe Financial Crisis where in inflation rate was moving up in two digits, Fiscal deficit was widening and most importantly the foreign exchange reserve reduced to alarming level. Several factors contributed to this debacle. Indian Economy, before t
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A Study on the Impact of Environmental, Social, and Governance on Investment Performance Dr.Sharad Dixit, Assistant Professor, Department Of Economics, C.S.J.M.University, kanpur ![]() ![]() ![]() ![]() ![]() ![]() ![]()
The practice of addressing environmental, social, and governance (ESG) issues while investing has seen tremendous development from its beginnings in the exclusionary screening of listed securities based on moral ideals. These issues now form the basis of the ESG framework. When it comes to examining environmental, social, and governance (ESG) issues across asset classes, investors who are driven by value as well as values are increasingly using a range of strategies. There is, nevertheless, a pe
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Relationship between Human Resource Accounting and Firm Value: Empirical Study of Some Companies Mr. Anshul Kumar Singla (Research Scholar, Tantia University) | Dr. Kamal Vijayvergiya (Research Supervisor, Tantia University) ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Human Resources are crucial in today's knowledge-based economy. Previous accountants failed to properly account for these resources. Businesses spend a lot of money on employee acquisition, development, and retention. However, as it is considered a cost of doing business, the amount is deducted from operating income. However, they are incurred to get services from the workers and therefore should be capitalised. Human resource accounting was developed as a result of the inadequacy of traditional
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Tourism Evaluation in Western Countries After Covid-19 SAURABH TRIPATHI, Asst. professor, Institute of Hotel Management Department, CSJM University, Kanpur ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Tourism as a complex process has its operation based on natural and human resources, elements that constitute the most important attraction factor. Generator human factor is one that leverages the resources, in turn providing new resources and other services (Hapenciuc V., 2003). Tourism activity was defined as the activity of a person who travels and has a residence in places other than those usually frequented, for no more than one consecutive year for leisure, business or other purposes - U
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Assessing the Financial Support Mechanisms of KVIC and Their Effectiveness in Rural Wardha Gauraksha Chandrakant Mahatme, Research Scholar, Dept. of Business Management, RTMNU, Nagpur | Dr. Pramod G Fating, Research Supervisor, Dept. of Business Management, RTMNU, Nagpur ![]() ![]() ![]() ![]() ![]() ![]() ![]()
The financial assistance systems offered by the Khadi and Village Industries Commission (KVIC) in rural Wardha are evaluated in this research with an emphasis on how they affect job creation, rural entrepreneurship, and socioeconomic development. One hundred recipients of KVIC's financial programs were given a structured questionnaire as part of the descriptive study design. The results show that although the majority of respondents think KVIC's assistance programs are helpful, there are still issues with accessibility and fund distribution. According to the study's findings, KVIC's programs generally have a good effect, but in order to realise their full potential, outreach and operational effectiveness must be improved. Simplifying application procedures, increasing awareness, and enhancing non-financial support networks are among the suggestions.
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Consumer Perception and Market Performance of Generic Medicines in Nagpur Avinash Sahu, Research Scholar, RTM Nagpur University, Nagpur | Dr. Ajit Shringarpure, Research Supervisor, RTM Nagpur University, Nagpur ![]() ![]() ![]() ![]() ![]() ![]() ![]()
A significant trend in the pharmaceutical industry, especially in developing nations, is the rising use of generic versions of brand-name drugs. This study paper "Consumer Perception and Market Performance of Generic Medicines in Nagpur" seeks to investigate the several elements that affect consumer attitudes towards generic medications and how such attitudes affect the market performance in Nagpur city. The research uses a mixed-methods approach, collecting data from a wide range of people incl
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Understanding Gen-Z"s Perspective on Customer Insights and Online Shopping Attitudes Roohi Taj, Department of Commerce, School of Commerce, SunRise University, Alwar | Dr. Rajinder Singh, Professor, Department of Commerce, School of Commerce, SunRise University, Alwar ![]() ![]() ![]() ![]() ![]() ![]() ![]()
It is vital to comprehend the attitudes and customer insights of Generation Z regarding internet shopping in the current digitalized commercial center. It is therefore crucial to comprehend consumer insights derived from their purchasing behavior and capitalize on the primal emotions that motivate Gen-Z consumers to make purchases in order to guarantee the success of the correspondence campaign. The global, social, visual, and creatively dynamic Gen-Z population has been affected by digital tech
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Impact Of Mobile Marketing on Consumer Purchase Intention: An Analysis of Perceived Informativeness, Entertainment, Irritation, Source Credibility, And Incentives in North Indian Retail Sector Himanshu Matta, Research Scholar, Management, The Glocal University Saharanpur, Uttar Pradesh | Dr. Sanjeev Saxena, Associate Professor, Research Supervisor Glocal School of Business and Commerce, The Glocal University, Saharanpur, Uttar Pradesh ![]() ![]() ![]() ![]() ![]() ![]() ![]()
This study examines how customer purchase intention is affected by mobile marketing in the North Indian retail industry, with a particular emphasis on incentives, perceived informativeness, entertainment value, aggravation, and source credibility. The study investigates how these characteristics affect customer perceptions (H1) and purchase intentions (H2) using a descriptive and analytical research approach. Structured questionnaires were used to gather data from a sample of retail consumers in
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AN ANALYSIS OF KINNOW FARMING IN SIRSA DISTRICT OF HARYANA Manisha, Research Scholar (Economics), Deptt. of Arts, Craft and Social Sciences, Tantia University, Sri Ganganagar (Raj.) | Dr. Randheer Singh, Assistant Professor, Research Supervisor (Economics), Deptt. of Arts, Craft and Social Sciences, Tantia University, Sri Ganganagar (Raj.) ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Introduction: Growing fruit may be a demanding and rewarding pastime, as well as a pleasant and pleasurable experience. There are several compelling arguments in favour of cultivating fruit trees. Aim of the study: the main aim of the study is to An Analysis of Kinnow Farming in Sirsa District of Haryana Material and method: Before and after the experiment, the girth of the trunks of the experimental plants were measured at 15 centimetres above ground. The girth of the tree trunk was determined
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Reviewed Study of the Implementation of Programmes in Telangana K Udaya Sree, Research Scholar, Department of Economics, Arunodaya University, Itanagar (Arunachal Pradesh) | Dr. Manohar Karade, Research Supervisor, Department of Economics, Arunodaya University, Itanagar (Arunachal Pradesh) ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Villages may be found all throughout India. It is impossible for the nation to make any progress toward development until all 5,64,000 of its communities have been improved. The majority of India's population 74 percentresides in the country's rural villages. Therefore, the establishment of new communities in rural areas is a must for the growth of a healthy economy. The circumstances of the people have, for the most part, stayed the same, and the number of people who live in rural poverty is an
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An Analytical Study of Employee Retention Dr. Lalan Kumar,Associate Professor, Management,Directorate of Distance Education,B.R.A. Bihar University, Muzaffarpur ![]() ![]() ![]() ![]() ![]() ![]() ![]()
The organisation has a severe problem with regard to the retention of its workforce. This study placed a strong emphasis on methods for retaining employees. The organization's most valuable resources are its workforce. The management of the organisation should prioritise the happiness of the staff members in order to keep talented and dedicated workers in the organisation. Determine the causes of employee turnover and find solutions to the problem. This study's objective is to demonstrate why re
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Types of Cyberattacks: An Overview Ankur Soni, Research Scholar, Dept. of Management, Janardan Rai Nagar Vidyapeeth, Udaipur (Raj.) | Dr. Ruchi Gupta, Professor, Research Supervisor, Dept. of Management, Janardan Rai Nagar Vidyapeeth, Udaipur (Raj.) ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Cyberattack is knowing victimization of device, tech-dependent networks and companies. Cyberattacks use malicious code to modify statistics, common sense, or device code, resulting in consequences because of which records can be compromised and can end result to cybercrimes, consisting of records and identity theft. Cyberattack is find of knowing hobby — maybe over prolonged period of time — to modify, interrupt, betray, shame, or demolish adversary facts or computer device or networks and/or ap
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Significance of Customer Expectation and Perceptions For Customer Satisfaction Dr. Nishu, Assistant Professor, Economics, Shree Aatm Vallabh Jain Girls PG College, Sriganganagar ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Customer expectation is what the customer expect from a product or service. Customer expectation can be measured via surveys and market research among potential customers Customer perception is not static. it is dynamic. So customer perception is about the present mindset of a customer. Both customer expectations and customer perceptions are highly important in delivering a superior offering to the customer and to making them satisfied. The variable in confirmation of the customer satisfaction are expectation and performance. The goal of customer satisfaction can be accomplished by narrowing the gap between customer perceptions and customer expectations.
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Improving Forensic Accounting"s Capability to Identify Financial Fraud: A Comparison of Conventional and Modern Methods Navneet Shukla, Research Scholar, Dept. of Commerce, The Glocal University Saharanpur, Uttar Pradesh | Dr. Sapna Rathore, Associate Professor, Research Supervisor, Glocal School of Business and Commerce, The Glocal University, Saharanpur, Uttar Pradesh ![]() ![]() ![]() ![]() ![]() ![]() ![]()
This abstract presents an overview of the evolution of forensic accounting's capacity to detect financial fraud by contrasting traditional and cutting-edge techniques. To find anomalies suggestive of fraud, forensic accountants have traditionally depended on conventional methods such financial statement analysis, transactional inspection, audit trail studies, internal control evaluations, and interviews. On the other hand, contemporary approaches incorporate cutting edge technologies such as dig
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Financial Inclusion and Commercial Banks" Role in Empowering Rural Haryana Dharanesh Kumar S P, Research Scholar, Department of Commerce, School of Commerce, SunRise University, Alwar | Dr. Rajinder Singh, Professor, Department of Commerce, School of Commerce, SunRise University, Alwar ![]() ![]() ![]() ![]() ![]() ![]() ![]()
With its extensive agricultural region and energetic communities, rural Haryana has a lot of room to flourish. But a major obstacle to this development is the absence of financial inclusion. Ensuring that everyone has access to basic financial services such as credit, insurance, and savings accounts is referred to by this word. As major participants in the financial system, commercial banks are essential to the empowerment of rural Haryana.This research delves into the obstacles and prospects as
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Study The Influence of E-HRM on Perceptions of Job Satisfaction Khushboo Gaur, Research Scholar, Department of Management, Mewar University, Gangrar | Dr. Tina Bansal, Professor, Department of Management, Mewar University, Gangrar | Dr. Anoop Pandey, Professor, Department of Management, Mewar University, Gangrar ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Introduction: Electronic human resource management, often known as e-HRM, is being introduced into businesses on the presumption that it will lead to the achievement of the goals set out by the respective businesses. Aim of the study: the main aim of the study is Study the Influence Of E-HRM On Perceptions of Job Satisfaction Material and method: For the purpose of the research, a total of around 227 colleges in Indore and about 250 colleges in Delhi NCR were located. Conclusion: E-HRM is an ext
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Cyber Crime, its Resolution and Laws: An Overview Ankur Soni, Research Scholar, Dept. of Management, Janardan Rai Nagar Vidyapeeth, Udaipur (Raj.) | Dr. Ruchi Gupta, Professor, Research Supervisor, Dept. of Management, Janardan Rai Nagar Vidyapeeth, Udaipur (Raj.) ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Cyberattack is knowing victimization of device, tech-dependent networks and companies. Cyberattacks use malicious code to modify statistics, common sense, or device code, resulting in consequences because of which records can be compromised and can end result to cybercrimes, consisting of records and identity theft. Cyberattack is find of knowing hobby — maybe over prolonged period of time — to modify, interrupt, betray, shame, or demolish adversary facts or computer device or networks and/or ap
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Assessing the Challenges and Opportunities of Mobile Commerce in the Haryana Market Ranju, Research Scholar, Department of Commerce & Management, NIILM University, Kaithal (Haryana) | Dr. Bharat Bhushan, Associate Professor, Department of Commerce, NIILM University, Kaithal (Haryana) ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Mobile commerce (m-commerce) has emerged as a transformative segment within the Indian retail ecosystem, driven by widespread smartphone adoption and increasing internet penetration. This study aims to assess the challenges and opportunities associated with m-commerce in Haryana, a rapidly developing state with a diverse consumer base. Through a mixed-method approach combining surveys of 400 urban consumers and interviews with industry stakeholders, this paper identifies key barriers such as payment security concerns, digital literacy gaps, and infrastructural limitations. Conversely, opportunities in personalized marketing, convenience, and expanding rural access are highlighted. The findings offer actionable insights for policymakers, retailers, and technology providers seeking to harness the potential of m-commerce in Haryana’s unique socio-economic context.
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Sustainability and Ethical Investment Preferences: A Study of Emerging Trends among Individual Investors in Maharashtra Amita Udaybhan Gupta, Research Scholar, Department of Business Management, RTM Nagpur University, Nagpur | Dr. Rajesh G. Walode, Research Supervisor, Department of Business Management, RTM Nagpur University, Nagpur ![]() ![]() ![]() ![]() ![]() ![]() ![]()
A research investigation examines changing ethical and sustainable investment choices among Maharashtra individual investors while analyzing factors UARTing their decision-making such as environmental sustainability and social responsibilities and financial rewards and corporate management principles. Ethical investing stands performed by environmental sustainability alongside social responsibility as main motivations although financial performance continues as a critical element. The research indicates that insufficient understanding of ethical investment choices stands as a considerable factor in deterring investment decisions. The research utilized descriptive design and structured questionnaires distributed to 300 individual investors to gain data which was analyzed statistically for ethical investment preference patterns. The research findings demonstrate that organizations should invest more resources into training people about sustainable investments.
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Digital Advertising in Haryana: Bridging the Gap between Urban and Rural Consumers Surbhi Gupta, Research Scholar, Department of Commerce & Management, NIILM University, Kaithal (Haryana) | Dr. Rekha Gupta, Professor, Department of Commerce & Management, NIILM University, Kaithal (Haryana) ![]() ![]() ![]() ![]() ![]() ![]() ![]()
The rapid proliferation of digital advertising has redefined consumer engagement across urban and rural demographics in Haryana. This study investigates the role of digital advertising in bridging the urban-rural divide, focusing on accessibility, consumer behavior, and the effectiveness of campaigns tailored to diverse audiences. Through an analysis of digital penetration, socio-economic factors, and case studies, this research highlights challenges and strategies for optimizing digital advertising to promote inclusive consumer participation.
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Assessment of the Effect of Expansion on the Utilization Consumption of Families Dr. Prapti Chopra, Assistant Professor, School of Business & Management Studies, MATS University, Raipur (C.G.). ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Background Inflation has equally widespread effects. The effect of expansion will change among different gatherings, however, as not every person buys similar collection of products or in similar amounts. This underscores the need to research what expansion has meant for the example families' utilization designs, which is embraced in this review. Methods The present study consists of total sample size of 700 respondents as the study population. The collected data were analyzed with proper statis
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Employee Engagement and Organizational Performance: Exploring the Connection Umesha, Research Scholar, Department of Commerce, School of Commerce, SunRise University, Alwar | Dr. Rajinder Singh, Professor, Department of Commerce, School of Commerce, SunRise University, Alwar ![]() ![]() ![]() ![]() ![]() ![]() ![]()
The effectiveness of an organization greatly depends on its ability to engage its workforce, which provides advantages including better teamwork, more output, greater retention rates, fewer turnover, and decreased burnout. More job satisfaction and loyalty result from engaged workers since they feel appreciated and are more willing to contribute outside of their assigned responsibilities. The influence of employee engagement on creativity, productivity, efficiency, and total business expenses is
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A Study on Employee"s Perception on Effectiveness of Employee’s Grievance Handling Mechanism at Butibori MIDC, Nagpur Manjarkhede Anand Prabhakar, Research Scholar, Department of Management, Kalinga University, Raipur | Dr. Vikrant Jaiswal, Professor, Department of Management, Kalinga University, Raipur ![]() ![]() ![]() ![]() ![]() ![]() ![]()
The viability of management representative and union representative's grievance dealing with framework is significant for keeping an amicable and productive workplace. Powerful complaint dealing with is a fundamental part of developing great representative connections. Employee’s perception nowadays matters a lot in working environment in any industrial cluster. Concentrate on genuine Essential goal: To comprehend the general elements affecting the Worker's complaints. Auxiliary goal: To know t
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Exploring Effective Customer Retention Tactics in Supermarkets: An Investigation in the Regions of Hassan and Mangalore Veronica P, Research Scholar, Commerce, CIRD Research Centre, University Of Mysore | Dr. S. Gopikrishna, Research Supervisor (Professor), CIRD Research Centre, University Of Mysore ![]() ![]() ![]() ![]() ![]() ![]() ![]()
This research examines strategies for retaining customers in the grocery sector with a particular emphasis on the areas of Hassan and Mangalore. The retail industry is becoming more competitive, and keeping customers is critical to long-term survival. This study attempts to pinpoint the key elements influencing consumer loyalty in supermarkets using both qualitative and quantitative approaches. Through an analysis of factors including customer satisfaction, loyalty programmer, service quality, a
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REVIEW OF LITERATURE PARAMETERS RELATED TO BEHAVIOURAL STUDY OF LIFE INSURANCE CUSTOMERS IN DISTRICT NAGARKURNOOL, TELANGANA (INDIA) P. Bala Raju, Research Scholar, Department of Commerce, SunRise University, Alwar, Rajasthan (India) | Dr. Rajpal Singh, Associate Professor, Department of Commerce, SunRise University, Alwar, Rajasthan (India) ![]() ![]() ![]() ![]() ![]() ![]() ![]()
The customer market is very vital in the business world. Now today, each and every business tries to capture the relevant market through the modern marketing concept. As per modern marketing concept ‘Maximum satisfaction to the Customer’ which is differ from traditional marketing concept. In insurance business there are wide array of customers in the market because today very much risk associated to the activities under operation. The individual for life and businessman for business try to reduc
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Revolutionizing Marketing with Social Media: An In-Depth Literature Review on Its Power as a Strategic Tool Anamika (Management), Dept. of Commerce & Management, Research Scholar, SunRise University, Alwar (Rajasthan) | Dr. Mohan Singh Naik (Management), Professor (Dept. of Commerce & Management.), SunRise University, Alwar (Rajasthan) ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Social media has emerged as a powerful tool in the world of marketing, revolutionizing the way businesses reach and interact with their target audience. This paper provides an in-depth literature review of the impact of social media on marketing strategies. It explores the various ways social media can be used as a strategic tool to enhance brand awareness, increase customer engagement, and drive sales. The review also highlights the challenges businesses face when utilizing social media, such a
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A Basic Development in Macroeconomic Factors on Financial Integration Devidas Raosaheb Jadhav, Research Scholar, Department of Commerce, Janardan Rai Nagar Rajasthan Vidyapeeth University Udaipur, Rajasthan | Prof. Dr. Sakshi Mahipa, Professor, Department of Commerce, Janardan Rai Nagar Rajasthan Vidyapeeth University Udaipur, Rajasthan ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Financial integration plays a crucial role in determining the efficiency and stability of financial markets within an economy. In the case of India, a rapidly developing economy with increasing participation in global financial markets, understanding the impact of macroeconomic factors on financial integration is essential for policymakers, investors, and market participants. This study aims to investigate the relationship between various macroeconomic factors and financial integration in India.
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Opportunities And Challenges of Social Media Marketing for Small Businesses in India Dr. Sudesh Srivastava, School of Business Management, CSJM University, Kanpur ![]() ![]() ![]() ![]() ![]() ![]() ![]()
The advent of social media has revolutionized the marketing landscape, offering small businesses in India unprecedented opportunities to reach and engage with customers. However, these opportunities come with their own set of challenges. This paper examines the opportunities and challenges of social media marketing for small businesses in India. It provides a detailed analysis of the strategies employed, the benefits gained, and the obstacles faced, supported by case studies of successful small
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TIME MANAGEMENT: PLANNING AND CONTROLLING THE INEVITABLE Dr. Pooja Singh, Assistant Professor, Institute Of Business Management, Chhatrapati Shahuji Maharaj. University, Kanpur, U.P. (India). ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Time is a inevitable resource so it is necessary to create an inventory of time so as to get an insightful way to learn how time is to be spent effectively and efficiently. It is important task as it is non re- occurring in nature . We all on this Earth are gifted with the same time , some use it efficiently and others waste it. So, one should learn to value time as once gone, never comes back again. Age by age from being kid to become an adult an individual sense time management and internal
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The Role of Strategic Planning in Enhancing IT Sector Performance: A Correlative Study from Nagpur Kalindi M Shah, Research Scholar, VMV Commerce, JMT Arts & JJP Science College, Nagpur | Dr. Manish Vyas, Research Supervisor, VMV Commerce, JMT Arts & JJP Science College, Nagpur ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Articulating the firms' long-term goals helps in diagnosing the strategic capabilities of firms across IT industries. The objective of this study is to examine the relationship of strategic planning practices and performance of IT companies in Nagpur. And covers critical aspects like innovation, digital disruption, people management, investment in technology and leadership choices that drive businesses to grow and establish a more competitive edge. Quantitative research approach using structured survey was adopted to collect data from IT professionals, managers and business executives. The data used for the analysis were processed using multiple regression method to examine the effect of strategic planning on business performance showing overall profitability, market extension, and operational efficiency. We found that in the IT sector there is highly significant positive relationship between well defined strategic planning processes and improved organizational performance. The study helps IT companies in Nagpur to align their strategies on the basis of the information available on the strategies used by all data available so far.
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The Impact of Service Quality on Customer Satisfaction and Loyalty in Haryana"s Retail Sector: A Study of Consumer Perceptions and Brand Relationships Ankita Mittal, Research Scholar, Department of Commerce & Management, NIILM University, Kaithal (Haryana) | Dr. Darshan Arora, Professor, Department of Commerce & Management, NIILM University, Kaithal (Haryana) ![]() ![]() ![]() ![]() ![]() ![]() ![]()
The retail industry in Haryana has seen significant growth, with a shift in consumer preferences toward quality service and personalized experiences. This research explores the relationship between service quality, customer satisfaction, and loyalty within Haryana's retail sector. By analyzing consumer perceptions and brand relationships, this study aims to identify the key service quality factors influencing customer loyalty. The findings provide valuable insights for retailers seeking to improve their competitive edge by enhancing service quality to foster stronger customer loyalty.
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Leadership Evoking Healthcare Management Nippun Sharma, Research Scholar, Management, Shri Khushal Das University, Rajasthan | Dr. Archana Tanwar, Research Supervisor, Associate Professor, Department of Commerce and Management, Shri Khushal Das University, Rajasthan ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Abstract Leadership is the working component of any organization,it is the nerve cell for organization to exist,function,progress and flourish by utilizing human and material resources effectively.Hence the study of leadership particularly in the healthcare sector is very important to bring about quality service delivery both in private and public sector.Health care leaders will have tremendous impact on the lives of many people around the globe.In any industry where the focus needs to be an optimal medical care at all times,one of the most important factors is effective leadership.when effective leadership is present in healthcare setting,medical teams consistently delivers high quality services and patient care.
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A Comparative Study of Retail Banking in Public Vs Private Sector Banks in India Dr. Kishan Lal Rathi, Assistant Professor, Commerce, Govt. Dr. W. W. Patankar Girls P G College, Durg ![]() ![]() ![]() ![]() ![]() ![]() ![]()
This research paper presents a comparative analysis of retail banking in public and private sector banks in India, focusing on their operational efficiency, customer service, product offerings, and technological advancements. With the liberalization of the Indian banking sector, public and private banks have evolved distinct strategies to cater to the diverse needs of consumers. This study employs a mixed-methods approach, utilizing quantitative data from customer surveys and qualitative insight
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A Behavioral Analysis of Borrowers Leading to Non-Performing Assets: A Sectoral Approach Ritu Gupta, Research Scholar, Department of Commerce & Management, NIILM University, Kaithal (Haryana) | Dr. Rekha Gupta, Professor, Department of Commerce & Management, NIILM University, Kaithal (Haryana) ![]() ![]() ![]() ![]() ![]() ![]() ![]()
This research aims to explore the behavioral aspects of borrowers that lead to Non-Performing Assets (NPAs) across various sectors. By understanding the decision-making processes, risk assessments, and financial behavior patterns of borrowers, this study identifies key factors influencing NPAs in different sectors, such as agriculture, manufacturing, and services. The analysis also focuses on sectoral variations in borrower behavior, which can help banks and financial institutions develop targeted strategies to mitigate the risk of NPAs. The study uses a combination of qualitative and quantitative research methods.
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Evaluating How Tax Saving Options Affect Government Employees" Investment Preferences Rajashekara. G. G, Research Scholar, Department of Commerce, Sunrise University | Dr. Manjunath Dhavande, Associate Professor, Sunrise University ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Tax-saving investment options play a crucial role in shaping the financial preferences of government employees. As these employees enjoy job security and steady income, they often seek investment avenues that offer both tax benefits and financial security. This study evaluates the impact of various tax-saving options on the investment decisions of government employees. By analyzing popular tax-saving instruments such as the Provident Fund (PF), National Pension Scheme (NPS), Equity-Linked Savings Scheme (ELSS), and insurance policies, this paper explores how tax incentives influence their risk appetite, asset allocation, and long-term financial planning. The research also examines demographic factors such as age, income levels, and financial literacy to understand variations in investment behavior. The findings provide insights into how tax-saving provisions affect investment trends among government employees and suggest policy measures to improve financial awareness and optimize tax-saving strategies for better wealth accumulation.
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The Role of Policy and Governance in Promoting Sustainable Tourism in Haryana Naveen, Research Scholar, Department of Commerce & Management, Glocal University, Saharanpur (Uttar Pradesh) | Dr. Indresh Pachauri, Assistant Professor, Department of Commerce & Management, Glocal University, Saharanpur (Uttar Pradesh) ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Sustainable tourism has become a vital aspect of contemporary policy and governance, emphasizing the balance between economic growth, environmental preservation, and community well-being. This study investigates the role of policies and governance mechanisms in fostering sustainable tourism in Haryana. By examining government initiatives, stakeholder participation, and prevalent challenges, the research aims to provide strategic recommendations for enhancing sustainable tourism practices. The findings underscore the importance of integrated governance frameworks, innovative policy design, and active stakeholder collaboration in achieving long-term sustainability goals in Haryana’s tourism sector.
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Globalization in India: The Emerging Nation Knocking Down the Hurdles Dr. Pooja Singh, Assistant Professor, Institute Of Business Management, Chhatrapati Shahuji Maharaj University, Kanpur, U.P. (India) ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Globalization is the free movement of people, goods, and services across boundaries. This movement is managed in a unified and integrated manner. Further, it can be seen as a scheme to open the global economy as well as the associated growth in trade . Hence, when the countries that were previously shut to foreign investment and trade have now burned down barriers. Globalization is the result of increasing integration of economies around the world . Generally, various factors have been observed
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Impact of Cultural and Social Values on Online Buying Preferences Among Millennials in Urban Haryana REENA GULATI, RESEARCH SCHOLAR, DEPARTMENT OF COMMERCE & MANAGEMENT, OM STERLING GLOBAL UNIVERSITY, HISAR (HARYANA) | DR. MONALISHA ROY, PROFESSOR, DEPARTMENT OF COMMERCE & MANAGEMENT, OM STERLING GLOBAL UNIVERSITY, HISAR (HARYANA) ![]() ![]() ![]() ![]() ![]() ![]() ![]()
This study investigates the influence of cultural and social values on the online buying preferences of millennials in urban regions of Haryana. As digital commerce grows rapidly, understanding the behavioral dimensions shaped by traditional and contemporary socio-cultural factors becomes crucial. Using a structured questionnaire administered to a representative sample across cities such as Gurugram, Faridabad, Rohtak, and Panipat, the study aims to analyze how cultural beliefs, family influence, peer opinion, and social status shape e-commerce behavior. Findings are expected to offer insights for marketers and policymakers targeting urban youth in semi-traditional settings.
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Investigating Tax Awareness and Strategic Planning Among Individual Assessees: An Analysis of Income Tax Reforms Perception in India Rangaswamy Sb, Research Scholar, Dept. of Commerce, The Glocal University Saharanpur, Uttar Pradesh | Dr. Sapna Rathore, Associate Professor, Research Supervisor, Glocal School of Business and Commerce, The Glocal University, Saharanpur, Uttar Pradesh ![]() ![]() ![]() ![]() ![]() ![]() ![]()
The purpose of this study is to investigate the landscape of tax awareness and strategic planning among individual assessees in India, with a special emphasis on their perceptions of recent income tax developments. It does this by conducting an exhaustive investigation, which investigates the level of awareness that taxpayers have of the reforms and the consequent strategic planning that they have done in order to maximize their tax obligations. The research intends to shed light on the knowledg
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The Role of Social Media Influencers in The Choice of Travel Destinations Among Youth in India Dr. Sudesh Srivastava, School of Business Management, CSJM University, Kanpur | Prof. Sudhanshu pandiya, School of Business Management, CSJM University, Kanpur ![]() ![]() ![]() ![]() ![]() ![]() ![]()
The influence of social media on travel choices has grown exponentially in recent years, particularly among youth. This paper explores the role of social media influencers in shaping the travel destination choices of young people in India. By analyzing the impact of influencer marketing on travel behavior, the paper aims to understand how social media personalities affect destination attractiveness and decision-making processes. The study draws on quantitative and qualitative data, including sur
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An Analysis of The Effectiveness of Loyalty Programs in Retaining Online Shoppers Dr. Kishan Lal Rathi, Assistant Professor, Commerce, Govt. Dr. W. W. Patankar Girls P G College, Durg ![]() ![]() ![]() ![]() ![]() ![]() ![]()
This research paper investigates the effectiveness of loyalty programs in retaining online shoppers, a critical aspect of contemporary e-commerce strategies. As online retail continues to grow, businesses increasingly rely on loyalty programs to foster customer retention and enhance overall shopping experiences. This study employs a mixed-method approach, integrating quantitative surveys with qualitative interviews, to assess consumer perceptions and behaviors related to loyalty programs. The fi
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Sentiment Analysis of Online Product Reviews: Unveiling Consumer Perceptions and its Impact on Brand Reputation Preeti, Research Scholar, Department of Computer Science, NIILM University, Kaithal (Haryana) | Dr. Mohit, Assistant Professor, Department of Computer Science, NIILM University, Kaithal (Haryana) ![]() ![]() ![]() ![]() ![]() ![]() ![]()
This research paper explores the role of sentiment analysis in understanding consumer perceptions through online product reviews and its subsequent impact on brand reputation. With the proliferation of e-commerce platforms, online reviews have become a crucial source of information for both consumers and businesses. By employing sentiment analysis techniques, such as Natural Language Processing (NLP) and machine learning, this study investigates the polarity of sentiments (positive, negative, neutral) in consumer reviews and examines how these sentiments influence consumer purchase decisions and shape brand reputation. The findings suggest that positive reviews significantly enhance brand trust and customer loyalty, while negative reviews can lead to reputational damage. This study offers actionable insights for businesses to effectively manage online reviews, improve customer service, and protect brand reputation.
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The Next Generation of Banking: Game-Changing Services for India"s Developing Economy Dr. Vipin Mittal Director, Ijrts Takshila Foundation, Jind, Haryana, India. ![]() ![]() ![]() ![]() ![]() ![]() ![]()
India's banking industry has been instrumental in the country's economic growth. Various types of banks have emerged as a result of the industry's rapid development following the introduction of new economic reforms. These include public sector banks, private sector banks, foreign banks, regional rural banks, and co-operative banks. The banking industry in India now serves as a pillar of the economy, keeping things afloat through good times and bad. Banking is undergoing a paradigm transition in
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ACCULTURATION WITH MARKETING BY MNC"S IN INDIA Dr. Mridulesh Singh, Associate Professor, SBM, C.S.J.M. University, Kanpur | Mahesh Yadav (Research Associate), SBM, C.S.J.M. University, Kanpur | Sanjay Tiwari (Research Associate), SBM, C.S.J.M. University, Kanpur ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Human being are grown in a environment which provides all the essentials that are required for their survival and development. Development is key issue for a person or a nation by which standard of life is maintained in societies. Human mind is shaped by its necessities and wants which emerge from instinct and intellect. Intellect always search optimization of resources to maximize the benefits that ultimately provides comfort pleasure and pride. Now a days a race is going on to accumulate those
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Features of Advertising and Its Impact: Overview Abhilasha Chandra, Research Scholar (Management), OPJS University, Churu (Rajasthan). | Dr. R.C. Sharma, Professor, Research Supervisor (Management), OPJS University, Churu (Rajasthan). ![]() ![]() ![]() ![]() ![]() ![]() ![]()
This is the situation as a result of the fact that the words that are shared by influencers did not come from an advertisement or a corporation but rather from a fellow client. Despite the fact that customers are aware that the influencer is being compensated by the company, the fact that one of the consumer's role models or symbols utilizes that product or service lends something of a "stamp of approval" in the eyes of the customer. This is true despite the fact that customers view the influenc
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Development of Online Marketing Strategy: An Overview Abhilasha Chandra, Research Scholar (Management), OPJS University, Churu (Rajasthan). | Dr. R.C. Sharma, Professor, Research Supervisor (Management), OPJS University, Churu (Rajasthan). ![]() ![]() ![]() ![]() ![]() ![]() ![]()
This is one of the most cutting-edge developments that has taken place in recent times. It is anticipated that within the subsequent 10 years, the Indian cellular marketplace would have reached tens of millions of members. If this is the case, then it would be deemed to be one of the markets that is increasing at one of the fastest rates anyplace in the entire world. This expansion is being driven in large part by an increase in the number of customers whose earnings fall somewhere in the middle
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Challenges, Opportunities, and Government Support for Women Entrepreneurs: A Study on Business Performance and Financial Accessibility Mrs. Chetna Joshi, Assistant Professor, College of Commerce & Management, Surajmal University, Kichha | Km. Jyoti, Student, MBA, College of Commerce & Management, Surajmal University, Kichha ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Women entrepreneurs play a critical role in economic development, yet they face numerous challenges in accessing finance, markets, and networks. This study examines the barriers, opportunities, and government support mechanisms available for women entrepreneurs in India, focusing on business performance and financial accessibility. The research is based on data collected from 20 women entrepreneurs in different sectors. Findings indicate that financial constraints, societal barriers, and limited access to markets are major obstacles, while government initiatives provide some support, albeit with varying levels of effectiveness. The study offers recommendations for enhancing financial inclusion and policy measures to promote women’s entrepreneurship. This study investigates the multifaceted aspects of women entrepreneurship, focusing on the challenges encountered, the effectiveness of government support, and the financial accessibility critical for business performance. Through a mixed-methods approach, including surveys and case studies, the research examines the impact of socio-economic factors, institutional support, and financial inclusion on the success of women-led businesses. Key findings reveal that while government initiatives provide a foundational support system, their effectiveness is often hampered by bureaucratic hurdles and a lack of awareness among women entrepreneurs. Additionally, the study underscores the critical role of accessible financial resources in overcoming barriers to entry and growth. The research concludes that a synergistic approach involving streamlined government policies, enhanced financial accessibility, and targeted support services is essential to unleash the full potential of women entrepreneurship, thereby contributing to economic development and gender equality.
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Exploring The Relationship Between Credit Risk Management Practices and The Growth of Non-Performing Assets in Indian Banks Dr. Maya Bakoriyam, Assistant Professor, Department of Commerce, Pradhamantri College of Excellence, Government Hamidia P.G. College, Bhopal M.P. ![]() ![]() ![]() ![]() ![]() ![]() ![]()
This research explores the nexus between credit risk management techniques and the increase in non-performing assets (NPAs) of Indian banks. Using a quantitative research methodology, questionnaires were administered to 150 banking experts and supported with secondary data from finance reports and RBI publications. The study examined the impact of several elements of credit risk management, including loan recovery procedures, portfolio diversification, credit monitoring systems, risk assessment tools, and credit appraisal processes, on non-performing assets (NPAs) using descriptive statistics, correlation, and regression techniques. The results indicate that the most important factors in reducing non-performing assets (NPAs) are credit appraisal and risk assessment, and that there is a strong negative association between NPA growth and best practices for credit risk management. While credit monitoring had a moderate effect, loan recovery and diversification of the portfolio were not very important in the present scenario. The results highlight the importance of sound credit appraisal and risk assessment in managing asset quality and suggest improvements in monitoring and recovery systems. These findings provide important advice for Indian banks and regulators to promote financial.
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A Review on the Impact of Online Shopping on Consumers Behaviour Gupta Sushama Radhe Shyam, Research Scholar, Dept. of Commerce, Maharaja Agrasen Himalayan Garhwal | Dr. Praveen Mittal, Research Guide, Dept. of Commerce, Maharaja Agrasen Himalayan Garhwal ![]() ![]() ![]() ![]() ![]() ![]() ![]()
The present paper is an attempt to study the consumer behavior towards online shopping. The objectives of the study are: to identify the relationship of demographical factors that influence online shopping, to study the preferences of the consumers toward online shopping and to study the satisfaction level of the consumers while they shop online. This study examines how shoppers assess channels for their buying. In particular, it fosters an applied model that tends to a buyer esteem view of util
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A Study of Electronic Commerce in the Indian Market and Its Benefits and Challenges Dr. Vipin Mittal Director, Ijrts Takshila Foundation, Jind, Haryana, India. Vipin.Net@Gmail.Com ![]() ![]() ![]() ![]() ![]() ![]() ![]()
The state of the economy on a worldwide scale has undergone a change. All types of companies have transitioned into information-based organisations as a direct result of the widespread usage of the internet. The emergence of e-commerce has resulted in massive economic disruption that has permeated every area of the economy. This is mostly attributable to the exponential rise of technology. The introduction of the Internet brought about a significant expansion in the scope of opportunities availa
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A Study on Analysis and Evaluation of Employee Value Proposition of It Companies Dr. Lalan Kumar,Associate Professor, Management,Directorate of Distance Education,B.R.A. Bihar University, Muzaffarpur ![]() ![]() ![]() ![]() ![]() ![]() ![]()
The intensifying competition that exists in the international business environment drives companies to find ways to get a competitive advantage over their rivals. In order to compete in this environment, the company is repositioning itself as a brand, not only to sell their products but also to recruit new skills and to keep the best individuals working for them. A plausible employee value proposition, also known as an EVP, should serve as the foundation of a strong employer brand. To be really
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“Exploring Unique Marketing Approaches Used By Mutual Funds to Attract Investors” Neha, Dept. of Commerce, Research Scholar, SunRise University, Alwar (Rajasthan) | Dr. Mohan Singh Naik, Professor (Dept. of Commerce), SunRise University, Alwar (Rajasthan) ![]() ![]() ![]() ![]() ![]() ![]() ![]()
This Research examines the Significance of Marketing Strategies in the Mutual Fund Industry of India. The competitive environment of the mutual fund sector has undergone a considerable transformation in recent times. Mutual fund providers compete with each other by fulfilling different economic requirements or introducing low-cost or specialized products. However, mutual funds in India have primarily targeted urban areas, leaving significant untapped savings potential in rural areas. The lack of
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Enhancing Organizational Performance in Retail Through Employee Engagement Dr. Ajay Kumar, Assistant Professor, Department of Commerce, College of Vocational Studies, University of Delhi. ![]() ![]() ![]() ![]() ![]() ![]() ![]()
This study examines variables affecting worker performance and engagement from a sample of Delhi, India-based retailing businesses. Using the purposive sample technique, 150 respondents were chosen and given a questionnaire. Descriptive and inferential statistical techniques were used for measurement in order to take respondents' responses into account and make decisions appropriately. With an emphasis on non-financial elements, the study measured employee engagement in connection to organizatio
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Corporate Social Responsibility and Consumer Perception: A Study of Awareness and Impact Dr. Raghvendra K. Mishra, Assistant Professor, Dr Ambedkar Institute of Management Studies &Research ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Corporate Social Responsibility plays a critical role in influencing consumer choices and perceptions of companies. This investigation examines awareness and impacts of CSR initiatives on how customers view brands, exploring how ethical practices cultivate trust, loyalty, and spending decisions. Through mixed qualitative and quantitative analysis, the study assesses how well consumers identify and react to CSR efforts across industries. Results underscore CSR's importance for enhancing reputations, engaging customers, and affecting purchase plans. Additionally, research identifies key determinants for CSR strategies' effectiveness in building trust. The investigation provides valuable insights for businesses aiming to incorporate CSR into marketing and branding approaches while emphasizing social responsibility's growing part in shaping customer standards.
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Corporate Environmental Responsibility: A Study of Indian Firms’ Strategies Post-2013 Mahak Mittal, Research Scholar, (Department of Commerce & Management), NIILM University, Kaithal (Haryana) | Dr. Rekha, Professor, (Department of Commerce & Management), NIILM University, Kaithal (Haryana) ![]() ![]() ![]() ![]() ![]() ![]() ![]()
This paper examines the evolution of Corporate Environmental Responsibility (CER) in India, focusing on strategies adopted by firms in response to the mandatory Corporate Social Responsibility (CSR) provisions introduced by the Companies Act, 2013. By analyzing sectoral initiatives, legal compliance, and innovative practices, this study highlights the role of Indian firms in promoting environmental sustainability. The findings reveal significant progress in integrating environmental considerations into corporate strategies, driven by regulatory requirements, stakeholder expectations, and global environmental standards.
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Artificial Intelligence in Commerce: Transforming Business Strategies and Customer Experience Dr. Kishan Lal Rathi, Assistant Professor, Department of Commerce, Govt. Dr. W. W. Patankar Girls P G College Durg ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Artificial Intelligence (AI) has revolutionized the commercial landscape by enhancing business strategies and customer experiences. AI-driven technologies such as machine learning, chatbots, predictive analytics, and recommendation systems have enabled businesses to optimize operations, improve decision-making, and personalize customer interactions. This paper explores the role of AI in commerce, examining its impact on marketing, supply chain management, financial transactions, and customer service. The study further highlights the benefits, challenges, and ethical considerations of AI adoption in commerce. By analyzing current trends and real-world applications, this research provides insights into the evolving role of AI in shaping the future of business.
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Assessing Customer Retention Strategies and Their Impact on Business Performance: A Study of Selected Retail Chains in the Hassan and Mangalore Districts Veronica P, Research Scholar, Commerce, CIRD Research Centre, University of Mysore | Dr. S. Gopikrishna, Research Supervisor (Professor), CIRD Research Centre, University of Mysore ![]() ![]() ![]() ![]() ![]() ![]() ![]()
This study examines how customer retention tactics affect retail industry business success, with a particular focus on a few retail chains in the Hassan and Mangalore areas of Karnataka. 200 respondents from 15 retail locations participated in the study, which used a descriptive survey design with convenience and stratified sampling. The methods used to acquire data are secondary sources, interviews, and surveys. To test hypotheses, bivariate analysis and partial correlation are employed, with t
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Accidents When Handling LPG Cylinders in Indian Homes Aftab Hussain, Research Scholar, Department of Management, OPJS University, Churu, Rajasthan | Dr. Ankur Soni, Associate Professor, Department of Management, OPJS University, Churu, Rajasthan ![]() ![]() ![]() ![]() ![]() ![]() ![]()
The energy source known as liquefied petroleum gas, or LPG, is one that does not replenish itself naturally. For millions of people all around the world, it is indispensable for the kitchen, for getting around, for keeping warm, and for industry. It provides a substantial advance in terms of air quality, efficiency, and friendliness toward the environment when compared to fuels that are more traditional. It is a kind of energy that does not have a negative impact on the surrounding ecosystem. Th
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Role of Management Accounting in Cost Optimization of Online Education Platforms Mr. Prasad A. Gandhe, M. Com, SET, Research Scholar, V.M.V College, Nagpur | Dr. Manish Vyas, M. Com, Ph.D., Supervisor, V.M.V. J.M.T. & JJP College, Nagpur ![]() ![]() ![]() ![]() ![]() ![]() ![]()
The rapid expansion of online education platforms has revolutionized the education sector, offering accessibility and flexibility to learners worldwide. However, the growth of these platforms has been accompanied by escalating operational costs, including content development, technology infrastructure, and marketing efforts. In this context, management accounting plays a critical role in optimizing costs and enhancing the profitability of these platforms. This paper explores the role of management accounting in cost optimization within online education platforms, focusing on various accounting tools such as budgeting, Activity-Based Costing (ABC), and variance analysis. The study also examines the key cost drivers in online education, including technology, content, and faculty costs, and how management accounting techniques help reduce inefficiencies. Through an analysis of existing case studies and data, the paper highlights the strategic importance of management accounting in ensuring the sustainability and competitive advantage of online education platforms.
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An In-depth Microeconomic Analysis of Domestic Trade Patterns in India Arnika Bishnoi, Research Scholar, Dept. of Economics, Shri Khushal Das University, Pillibanga, Hanumangarh | Dr. Reena, Assistant Professor, Dept. of Economics, Shri Khushal Das University, Pillibanga, Hanumangarh ![]() ![]() ![]() ![]() ![]() ![]() ![]()
This paper presents a comprehensive microeconomic analysis of domestic trade patterns in India, focusing on market structures, pricing mechanisms, regional disparities, government policies, and the informal economy. Domestic trade is a critical component of India's economic activity, and understanding the microeconomic forces at play can provide valuable insights for policymakers, businesses, and researchers. The study explores how factors such as consumer behavior, supply chain dynamics, government interventions, and market structures influence domestic trade across various sectors. We also examine the challenges of informal markets and regional imbalances and provide policy recommendations to improve the efficiency of domestic trade in India.
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An In-Depth Analysis of How Financial Technology Innovations Are Transforming Traditional Banking Models Dr. Maya Bakoriya, Assistant Professor, Department of Commerce, Government Hamidia Arts and Commerce College, Bhopal M.P. ![]() ![]() ![]() ![]() ![]() ![]() ![]()
The financial services sector has seen significant disruption in recent years due to the introduction of Financial Technology (Fintech) innovations. Major player in the Indian financial sector Angel Broking has employed these technologies to enhance its services and competitiveness. This study looks at how Fintech innovations have affected Angel Broking's traditional banking models. It focuses on how these innovations have affected digitization, customer-centricity, operational changes, and mark
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A Critical and Comprehensive Analysis Focusing On the Role and Performance of Microfinance Institutions (MFI"s) In the State Of Haryana Bharati, Associate Professor in Commerce, S.A.Jain (PG) College, Ambala City ![]() ![]() ![]() ![]() ![]() ![]() ![]()
The number of individuals living in chronic poverty has been rising for a number of years, despite increased global wealth production. Micro business development programmes have been launched to tackle the problem of poverty alleviation. Over half of all jobs and between 60% and 70% of all industrial output and exports are held by SMEs, which make up an estimated 90% of all firms worldwide. Poverty decrease plan founded on micro loans and micro companies have been undertaken in various nations a
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An Examination and Its Effect on Profitability with Regard to Particular India"s Private Sector Fertilizer Enterprises Dr. Ajay Kumar, Assistant Professor, Department of Commerce, College of Vocational Studies, University of Delhi. ![]() ![]() ![]() ![]() ![]() ![]() ![]()
The primary objective of this study is to evaluate and understand that how leverage affects the profitability of private sector fertilizer companies in India. For the analysis's sake, seven (07) private sector businesses across a ten-year period were chosen. The research was carried out between 2010 and 2020. The study's methodology is predicated on secondary data that was taken from the company's annual reports and financial statements. The data were analyzed using two-way ANOVA, ratio analysis
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Risk Management Strategies for High-Volatility Portfolios: Lessons from Indian Markets Shankar Gangagond, Department of Commerce, Government first grade College (Karnataka), Mahagoan Cross ![]() ![]() ![]() ![]() ![]() ![]() ![]()
High-volatility portfolios pose significant challenges for investors, particularly in dynamic markets like India. This research investigates the effectiveness of risk management strategies tailored to high-volatility portfolios, emphasizing lessons derived from the Indian financial markets. By analyzing historical data and employing quantitative and qualitative methods, this study evaluates the impact of diversification and hedging strategies on portfolio performance. Key findings reveal that diversification across sectors and asset classes significantly reduces risk, while hedging improves risk-adjusted returns during market downturns. Additionally, behavioral insights from portfolio managers highlight the critical role of investor sentiment in strategy implementation. This research contributes to portfolio management literature by offering actionable recommendations for investors to navigate high-risk scenarios effectively, utilizing dynamic asset allocation and advanced analytics. The findings underline the importance of integrating market-specific factors and behavioral considerations into risk management frameworks for high-volatility portfolios.
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Decision Making and the Decision Making Process: A Study Dr. Vipin Mittal Director, Ijrts Publications, Jind, Haryana, India. ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Decision-making is an intricate and universal human activity that holds a profound impact on both individual and collective destinies. This abstract explores the diverse dimensions of decision-making, merging the art of intuitive judgments with the science of rational choices. It navigates through the cognitive and emotional underpinnings of decisions, the array of decision-making models, and the sway of internal and external factors. It also highlights the evolution of decision-making research
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A Study of Mutual Funds in India Rahul Agarwal, Assistant Professor, School of Business Management, C.S.J.M. University, Kanpur | Dr. Mayank Jindal, Assistant Professor, School of Business Management, C.S.J.M. University, Kanpur | Prakash Narain Pandey, Assistant Professor, School of Business Management, C.S.J.M. University, Kanpur ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Mutual Fund is a mechanism of pooling together the savings of a large number of small investors for collective investment with the common objective of providing attractive yields and capital appreciation, safety of holdings and liquidity as the primary parameters. The money thus collected is then invested in capital market instruments such as shares, bonds, money market instruments and/or other securities. The proposed study to describe the concept, history, types and mutual fund asset class in
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Financial Inclusion as a Catalyst for Digital Banking: An Analytical Study in the Context of Nagpur District Yogesh Subhashrao Wankhede, Research Scholar, C.P. & Berar E.S. College, Tulsibag, Mahal, Nagpur, Dist. Nagpur | Dr. Medha Kanetkar, Principal, Shri Niketan Arts Commerce College, Reshimbag Nagpur, Dist. Nagpur ![]() ![]() ![]() ![]() ![]() ![]() ![]()
This research therefore aims at examining how these financial inclusion program have facilitated the implementation of the digital banking services in Nagpur district of Maharashtra. Financial inclusion has become an important tool of financial liberalization resulting from the development of digital financial services that can grant those who have limited access to financial services, such as bank accounts, credit, and others, financial facilities. The study aims at analyzing the impact and awareness of the residents of Nagpur towards the financial inclusion programs on adoption of digital banking technologies. Data was collected using both questionnaires and interviews from a identified sample of the local residents, bankers and financial service providers. The current level of awareness of financial inclusion programs and the usage of the digital banking services were analyzed using descriptive statistics and correlation analysis. In conclusion, the studies propose that, the improved awareness of the financial inclusion programs, there is a higher likelihood of greater emergent digital banking. The study also addresses the barriers to digital banking which are digital skills and technological infrastructure, which are still an obstacle to the achievement of the goals of financial inclusion. Finally, this paper and the analysis made ends with providing recommendations on how financial inclusion programs and acceptance of digital banking can be expanded in Nagpur.
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Driving Consumer Behavior: Exploring The Impact of Advertising and Price Sensitivity on Automobile Purchases in The Nagpur Region - A Case Study of Maruti Suzuki Cars Ratnesh Trivedi, Research Scholar, VMV Commerce, JMT Arts & JJP Science College, Nagpur | Dr. Manish Bhaskar Vyas, Research Supervisor, VMV Commerce, JMT Arts & JJP Science College, Nagpur ![]() ![]() ![]() ![]() ![]() ![]() ![]()
With an emphasis on the Nagpur area and a case study of Maruti Suzuki vehicles, this research explores the complex interplay between advertising, price sensitivity, and customer behaviour in the automotive sector. Understanding the factors that influence customer decisions is crucial for those involved in the automobile business, which is seeing rapid changes in consumer tastes and market dynamics. This research seeks to shed light on the intersection of advertising techniques and price sensitivity in influencing customer purchase habits in the Nagpur automobile market. It employs a mixed-methods approach, including surveys, interviews, and data analysis. This research aims to offer valuable insights for marketers, policymakers, and industry players by studying how consumers perceive, react to, and behave towards Maruti Suzuki cars in response to advertising stimuli and price fluctuations. The goal is to help them navigate the competitive landscape and improve their market positioning.
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The Role of Work-Life Balance in Enhancing Job Satisfaction and Employee Retention Ruchi Khandelwal,Research Scholar (Management) The Glocal University Saharanpur, Uttar Pradesh | Dr. Shikha Bansal (Professor),Research Supervisor Glocal School of Business and Commerce, The Glocal University, Saharanpur, Uttar Pradesh ![]() ![]() ![]() ![]() ![]() ![]() ![]()
The objective of this study is to examine how balance between serious and fun activities arrangements and worker work fulfillment connect with each other. This article has explicitly centered around how balance between fun and serious activities rules assist with accomplishing a harmony between proficient work and different pursuits. The ongoing concentrate additionally sees how balance between serious and fun activities guidelines reduce struggle among work and home life. To apply and connect r
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दलहन एवं तिलहन उपज का लागत लाभ विश्लेषण (रतलाम जिले के विशेष संदर्भ में) गौरव गोखरू, शोद्यार्थी, कॉमर्स विभाग, सनराइज यूनिवर्सिटी, अलवर | डॉ. विपिन वागरेचा, एस. प्रोफेसर, कॉमर्स विभाग, सनराइज यूनिवर्सिटी, अलवर ![]() ![]() ![]() ![]() ![]() ![]() ![]()
स्वतंत्रता के पूर्व तक भारतीय कृषि की दशा अत्यन्त दयनीय तथा असंतोषप्रद थी। प्रति श्रमिक दर एवं प्रति हेक्टेयर कृषि उत्पाद दर अत्यन्त निचले स्तर पर थी। कृषि उत्पादन की दर निचले स्तर पर होने के कारण राष्ट्र के निवासियों की अनिवार्य आवश्यकता अर्थात् भूख को संतुष्ट करने तक का अनाज भी उत्पादित नहीं हो पाता था। स्वतंत्रता के उपरांत राष्ट्र में विद्यमान खाद्यान्न वस्तु की कमी को दूर करने के लिए कृषि विकास पर बल प्रदान किया गया। वर्ष 1966 मंे उदय हुए हरित क्रांति के फलतः भारतीय कृषि की दयनीय दशा में सकारात्मक सुधार हुआ। कृषि कार्य को सम्पादित करने के लिए आधुनिक तकनीक को महत्ता प्रदान की गई, उन्नत बीजों के उपयोग में अभिवृद्धि हुई, उर्वरकों एवं कीटनाशकों के प्रयोग में गुणात्मक रूप से सुधार हुआ है। इसके अतिरिक्त परम्परागत कृषि यंत्र के स्थान पर कृषक वर्ग द्वारा आधुनिक कृषि यंत्रों के उपयोग में अभिवृद्धि हुई है। सिंचाई के साधनों में भी सकारात्मक परिवर्तन हुआ है। हरित क्रांति से पूर्व तक कृषक वर्ग द्वारा सिंचाई कार्य परम्परागत स्त्रोत जैसे कुएँ, तालाब, डीजल पम्प इत्यादि के द्वारा किया जाता था। वर्तमान में सिंचाई कार्य विद्युत पम्प, नलकूप, नहरों इत्यादि के द्वारा किया जा रहा है। हरित क्रांति के उदय होने से कृषि के संस्थागत एवं तकनीकी परिवर्तन के साथ - साथ सघन एवं विस्तृत कृषि कार्य के फलतः कृषि उपज उत्पादन में आशातीत अभिवृद्धि हो रही है। कृषि कार्य को सेवा कार्य के स्थान पर लाभ का व्यवसाय बनाने के उद्देश्य से वर्ष 1966 में हरित क्रांति का उदय हुआ। हरित क्रांति के उदित होने से पारम्परिक कृषि व्यवहारों की प्रतिस्थापना औद्योगिक इकाईयों के व्यवहारों से किया जाने लगी। परम्परागत संसाधनों के स्थान पर कृषकों द्वारा आधुनिक संसाधनों के प्रयोग से गुणात्मक सुधार कर सघन एवं विस्तृत कृषि कार्य को प्रतिपादित किए जाने लगा। फलतः राष्ट्र में हरित क्रांति से पूर्व खाद्यान्न उपज जो वित्तीय वर्ष 1950-51 में मात्र 5 करोड़ टन थी। वह हरित क्रांति के पश्चात वित्तीय वर्ष 1970-71 में बढ़कर 13.8 टन हो गई। कृषि उपज उत्पादन में प्रतिवर्ष अभिवृद्धि होते हुए वित्तीय वर्ष 2003-04 में 21.35 करोड़ टन तथा वित्तीय वर्ष 2008-09 में 23.39 करोड़ टन हो गया। इसके अतिरिक्त अखाद्यान्न फसल जैसे गन्ना, कपास, जूट, चाय, कॉफी, तथा रबर के उत्पादन में पर्याप्त अभिवृद्धि हुई। अन्त में, यह कहना कोई अतिशयोक्ति पूर्ण नहीं होगा कि हरित क्रांति के परिणामस्वरूप कृषि उपज उत्पादन में अभिवृद्धि कर विकासशील भारत ने अन्य विकासशील राष्ट्र की तुलना मे सर्वोच्च स्थान प्राप्त कर लिया हैं।
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An Analysis of the Stress Experienced By College Students throughout the Academic Year Dr. Manjeet Kumari, Associate Professor, Mahila Mahavidyalaya, Jhojhu Kalan (Haryana) | Dr. Surender Kumar, Associate Professor, Shri Jagdishprasad Jhabarmal Tibrewala niversity, Jhunjhunu (Raj.) ![]() ![]() ![]() ![]() ![]() ![]() ![]()
This study aimed to investigate the impact of various stress reduction interventions on male and female college students' stress levels throughout a semester. It was anticipated that a comprehensive stress management (SM) program would lead to the most significant reductions in perceived stress, test anxiety, and burnout. The results also demonstrated that the cardiovascular fitness (CF) produced mixed findings, with a significant reduction in perceived stress but no changes in test anxiety. The
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The Role of Digital Transformation in Commerce: Accelerating the Shift in 2020 Ratri Lahari, Assistant Professor, Department of Commerce, Gurukul Mahila Mahavidyala, Raipur (CG) ![]() ![]() ![]() ![]() ![]() ![]() ![]()
The COVID-19 pandemic that began in early 2020 has had a profound impact on global commerce, forcing businesses to rapidly adopt digital technologies in order to survive and remain competitive in an increasingly uncertain environment. This research investigates the role of digital transformation in commerce during the pandemic, exploring how businesses leveraged e-commerce platforms, digital payments, artificial intelligence (AI), and automation to adapt to the challenges posed by widespread lockdowns, supply chain disruptions, and changing consumer behaviors. The paper utilizes a qualitative research design, including case studies, interviews with business leaders, and consumer surveys, to analyze how different industries navigated this abrupt shift. The findings highlight the exponential growth of e-commerce, with many companies pivoting to online sales and digital services to meet consumer demand. Additionally, the pandemic accelerated the adoption of digital payment systems, reducing reliance on cash transactions and promoting contactless, mobile-based payments. Artificial intelligence and automation were also critical in enabling businesses to optimize supply chains, manage inventory, and offer personalized services to customers despite limited physical interaction. The study concludes that the digital transformation accelerated by the pandemic is not just a temporary shift, but rather a long-term reconfiguration of commerce that will influence business models, consumer behaviors, and economic trends in the years to come. Recommendations for businesses, policymakers, and researchers are provided, emphasizing the need for continued investment in digital infrastructure and tools to ensure future resilience and growth in a post-pandemic world.
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An Empirical Study of The Factors Influencing Online Shopping Behavior of Consumers in North India Gurpreet Arora, Research Scholar, Department of Management, Mewar University, Gangrar | Dr. Teena Bansal, Supervisor, Department of Management, Mewar University, Gangrar ![]() ![]() ![]() ![]() ![]() ![]() ![]()
The digital revolution has reshaped consumer behavior in India, with online shopping growing rapidly due to increased internet access, smartphone use, and digital payments. North India—covering states like Delhi, Uttar Pradesh, Punjab, Haryana, and Uttarakhand—has become a key e-commerce market. This study examines factors influencing online buying behavior, including convenience, trust, discounts, digital literacy, delivery, and peer reviews. Demographic analysis shows younger, urban consumers are more inclined to shop online, while older, rural users remain cautious. The research underscores the importance of personalized marketing, secure payments, and user-friendly platforms, offering insights for businesses and contributing to digital marketing literature.
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Strategic Inventory Management through Digital and Manual Book-keeping: Insights from Small Grocery Shops Naitika Anand Band, Research Scholar, C.P. & Berar E. S. College, Tulsibag, Mahal Nagpur, Dist. Nagpur | Dr. Medha Kanetkar, Principal, Shri Niketan Arts, Commerce College, Nagpur ![]() ![]() ![]() ![]() ![]() ![]() ![]()
This paper seeks to examine the strategic use of inventory management system through the use of record-keeping through manual and computer-aided systems of book keeping in small grocery stores. The research topic stems from the fact that small retail business struggles with issues to do with inventory; it is therefore important to find out how book keeping affects inventory in a business. The subject of this research focuses on a comparison between the automated and traditional processes of inventory management in increasing the accuracy, speed, and effectiveness of processes in managing inventories. Thus, the research involved interviews with ten small grocery stores owners as well as quantitative data analysis of inventory turnover rates and inconsistencies. This research gets information that use of digital book keeping system recedes tendencies on stock out, raises on order levels and improves status of stock compared to manual book keeping systems. Nevertheless, there are still those that still use manual system in some areas because of cost and technical factors. The paper concludes by suggesting some recommendations that the small grocery shop owners should implement to adopt a system that combines the strengths of the two methods of inventory management. In enhancing the flow of literature, this study is useful for increased understanding how strategic book-keeping contributes to the improvement of inventory management in small retailers therefore improving on the business performance and satisfaction of customers.
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A Comprehensive Study of Mutual Fund Investment Patterns Among Investors and Brokers in Vidarbha Region Sangeeta Sohan Dhengar, Research Scholar, Department of Business Management RTMNU, Nagpur | Dr. Praveen Bhise, Research Supervisor, Department of Business Management RTMNU, Nagpur ![]() ![]() ![]() ![]() ![]() ![]() ![]()
As a result of their professionally managed, diversified portfolios, mutual funds have become a prevalent investment decision. An examination of the investing habits and decision-making criteria of brokers and investors in mutual funds in the Vidarbha area is the key aim of this investigation. While evaluating the impact of brokers on investor behaviour, the study delves into investor preferences, risk appetites, and projected returns. Investors and brokers from all walks of life were surveyed using a systematic questionnaire to get first-hand information. Significant trends, behavioural patterns, and difficulties encountered in mutual fund investing are identified via the use of statistical methods in the research. Research on the impact of financial literacy, investor psychology, and the efficacy of advisory services on mutual fund selection have all shed light on the results. In order to improve mutual fund penetration and investor trust in Vidarbha, this study offers suggestions and adds to our knowledge of regional investing dynamics.
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Green Marketing: Challenges and Opportunity for Indian Companies Prof. Shrivardhan Pathak, Head & Dean Faculty of Commerce, Deen Dayal Upadhyaya Gorakhpur University, Gorakhpur | Simran Gupta, Research Scholar, Department of Commerce, Deen Dayal Upadhyaya Gorakhpur University, Gorakhpur ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Green marketing comprises all activities that satisfy human needs and wants with minimal harmful impact on our natural environment by adopting eco-friendly products, environment-friendly packaging, green technology & reducing carbon footprints. The concept of Green Marketing Emerged in the early1960s to 2000 in four phases -ecological marketing, environmental marketing, sustainable marketing, and eco-friendly of going green marketing. Many companies in India like Tata, ITC, Mamaearth, ONGC, Zomato, Reliance, Kansai Nerolac Paints, and many more company follow Green Marketing Practices but they face certain challenges like “Greenwashing”, “Green myopia”, high cost, lack of customer awareness, etc. Besides the challenges, many opportunities are available for companies to grow in the market. J.Ottman defines the five golden rules of green marketing- know your customer, empower the consumer, be transparent, consider the pricing, and reassure the buyer.
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Representation and Diversity in Indian Fashion Advertising Nimbalkar Kiran Shrirang, Research Scholar, Department of Commerce, Janardan Rai Nagar Rajasthan Vidyapeeth, Udaipur (Rajasthan) ![]() ![]() ![]() ![]() ![]() ![]() ![]()
This study critically examines the representation and diversity in Indian fashion advertising, exploring how cultural, social, and economic factors influence the portrayal of diverse groups in fashion advertisements. Despite India's diverse population, fashion advertising has historically been criticized for perpetuating narrow beauty standards, marginalizing certain communities, and reinforcing social hierarchies. This research investigates the extent to which Indian fashion advertising reflects and challenges traditional cultural and social norms, focusing on representation across factors such as skin tone, body type, age, ability, caste, and ethnicity. A content analysis of 300 fashion advertisements from leading Indian fashion brands and magazines reveals a persistent lack of diversity, with underrepresentation of darker-skinned individuals, older adults, and individuals with disabilities. Furthermore, the study finds that advertisements often reinforce harmful beauty standards, p
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Trademarks and Branding In the Tech Industry. Gaurav Sharma, M.Com, Law Aspirants GST and Tax Consultant Partner At Infinity Services,Indore ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Trademarks and branding play a pivotal role in the tech industry, where innovation and competition are incessant. In this dynamic landscape, trademarks serve as unique symbols or words that encapsulate a company's identity, products, and reputation. They are more than just logos; they are the essence of a brand's promise to consumers. Successful tech companies, like Apple and Google, have leveraged their trademarks to become synonymous with quality, innovation, and reliability. In the tech world
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Factors Shaping Online Purchase Decisions: A Study of Indian Consumer Behavior Gurpreet Arora, Research Scholar, Department of Management, Mewar University, Gangrar | Dr. Teena Bansal, Supervisor, Department of Management, Mewar University, Gangrar ![]() ![]() ![]() ![]() ![]() ![]() ![]()
The rapid digital transformation India has undergone has especially affected consumer buying behavior, particularly around e-commerce. The purpose of this paper is to investigate the key elements influencing customers' choices to purchase online in Haryana, a significant Northern Indian state. Consumers are being pushed to progressively move their focus to online channels for their purchasing demands as more smartphones and internet access become available. This study investigates the ways in which customer choices are influenced by factors such as convenience, trust, discounts, product diversity, and digital literacy. A methodical survey and statistical analysis drive the study. Although younger, urban consumers are more inclined to buy online, the statistics indicate that digital buying patterns are slowly become more common among rural and older populations. Among other factors, the study emphasizes the significance of e-commerce platforms stressing consumer trust, secure payment mechanisms, honest product depiction, and digital inclusion strategies.
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"The Role of Artificial Intelligence in Enhancing Consumer Trust in Influencer Marketing." Harsha Soni, Research Scholar, Department of Commerce, Shri Khushal Das University, Pilibanga, Hanumangarh, | Dr. Suman Narnolia, Supervisor, Shri Khushal Das University, Pilibanga, Hanumangarh ![]() ![]() ![]() ![]() ![]() ![]() ![]()
This paper focuses on the role of artificial intelligence AI in enhancing customer trust in influencer marketing. Irrespective of rising concern about authenticity and transparency AI has played the role of ensuring an important tool for consumer- centric campaigns. The technologies like (NLP) natural language processing and machine learning enabling the brands to align with the influencer marketing to create a great brand value and also tracking the audience sentiments in real time through sentiment analysis. The influencer marketing with AI tools allows brands to partner with the consumers and are perceived as authentic in the market. Through ethical standards the AI, are now privacy concerns by allowing the data access and maintaining the trust through keeping the privacy and authenticity of consumer trust. The use of which allows to detect the fraudulent practices such as fake followers or engagement manipulation and further reinforces that transparency and its impact on influencer marketing. This research shows the challenges, problems and the ways to overcome the AI tools which enhance personalization and sentiment analysis and stopping fraudulent practices. As the brand evolves, the AI uses also in such marketing. The use of AI tools have been evolving and help the brand to build a new effective interest worthy relationship with their customers. The paper focus is on the measures to overcome the problems and challenges faced by influencer marketing in usage of AI tools.
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Impact of ERP Systems on Financial Accuracy and Efficiency among FMCG Distributors Ms. Kiran Vasantrao Pande, Research Scholar, C.P. & Berar E. S. College, Tulsibag, Mahal Nagpur, Dist. Nagpur | Dr. Medha Kanetkar, Principal, Shri Niketan Arts, Commerce College, Nagpur ![]() ![]() ![]() ![]() ![]() ![]() ![]()
This study examines how ERP (Enterprise Resource Planning) systems affect FMCG (fast-moving consumer goods) distributors' operational effectiveness and financial correctness. Data was gathered from 120 respondents who were purposefully chosen and worked in operations, inventory, and finance using a descriptive study methodology and a structured questionnaire approach. According to the investigation, ERP systems greatly increase the speed of financial reporting, lower mistakes, strengthen inventory management, and encourage process integration in general. Although there were many advantages, there were drawbacks as well, including significant upfront implementation costs, staff reluctance, and technical difficulties. According to the study's findings, ERP systems are essential for bolstering the financial and operational procedures in the FMCG distribution industry. To optimise ERP adoption, it is advised to use leadership support, frequent training, staggered deployment, and ongoing monitoring.
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A Study on The Strategies to Enhance Foster Emotional Intelligence Rakesh Kumar, Research Scholar, Department of Commerce & management, Nirwan University, Jaipur ![]() ![]() ![]() ![]() ![]() ![]() ![]()
The skills of emotional intelligence, such as recognizing emotions in the self and others, understanding the causes and consequence of emotions, and effectively regulating the experience and expression of emotional responses, are essential for children’s success in school and life. Yet, many children arrive at school lacking these skills, which can impede them from reaching their full potential. This chapter describes RULER, a Collaborative for Academic, Social, and Emotional Learning (CASEL) SE
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Exploring Traits Antecedents for Sustainable Organizational Growth: Feminine Leadership for Future Rekha Kanodia, Research Scholar, Dept of Management & Commerce, Mewar University, Chittorgarh | Prof. (Dr) Pradeep Kumar Varshney, Professor, Dept of Management & Commerce, Mewar University, Chittorgarh ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Even still, it is amazing how several studies, including classic and contemporary researches, demonstrate notable trends of long-term expansion and growth in businesses with female managers or leaders, indicating that there may be a direct relationship between gender and their inherited effective traits for impactful leadership. The importance of feminine traits or, more specifically, female oriented skillsets, is conclusively demonstrated in this paper through a review of literature, blogs, pub
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Consumer Trends in Internet Shopping: Examining Payment Methods, Frequency of Purchases, Spending Patterns, And Influences Rashmi M, Research Scholar (Commerce) The Glocal University Saharanpur, Uttar Pradesh | Dr. Richa Bansal (Associate Professor) Research Supervisor, Glocal School of Business and Commerce, The Glocal University, Saharanpur, Uttar Pradesh ![]() ![]() ![]() ![]() ![]() ![]() ![]()
The study examines online shopping behaviors among 300 respondents using a structured questionnaire. It found that credit cards are the most popular payment method, followed by debit cards (18%), net banking (15.7%), and digital wallets or UPI (12%). Despite the rise of digital payments, 14% still prefer cash on delivery. The frequency of online shopping is high, with 55.7% shopping twice or thrice a month. The primary purpose for online shopping is actual purchases (55%), with 23.7%) and findin
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Role of Agritourism in Financial Well-Being of Farmers Prem kumar Upare, Research Scholar, Renaissance Institute of Management Studies, Chandrapur, Maharashtra | Dr. G.F. Surya, Principal & Research Supervisor, Renaissance Institute of Management Studies, Chandrapur, Maharashtra | Dr. Amrin Surya, Assistant Professor, Renaissance Institute of Management Studies, Chandrapur, Maharashtra ![]() ![]() ![]() ![]() ![]() ![]() ![]()
The purpose of this research was to examine how different parties involved in agrotourism see its effects. A total of 45 agri-tourism centres (ATCs) and 200 tourists were chosen at random from the city of Chandrapur. The effect was evaluated using metrics like the number of working days and how people felt about the economy as a whole. The average number of working days in Chandrapur climbed from 149 to 202 in 2016 and from 117 to 208 in 2017. In Chandrapur, a new irrigation system and recreatio
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The Role of AI (Artficial Inteligence) With Special Reference to Education Sector in India Dr. Ashok Kumar, TGT (Commerce) DAV Inter College, Varanasi, Uttar Pradesh ![]() ![]() ![]() ![]() ![]() ![]() ![]()
The vision of “Viksit Bharat@2047" implies the overall development of India into a developed country by the year 2047, marking its hundred years of independence, AI is the important role play for achieved this goal. The vision covers various aspects of development, including economic growth, social progress, environmental sustainability and good governance. Education thus emerges as the key element for this transformational lifecycle moment and serves as the foundation for achievement and mobility. We believe that education is the foundation of any nation's progress. We agree that by investing in education, we invest in the future of India. The proposed National Education Policy 2020 also includes a lofty goal of increasing spending on education to 6% of the Gross Domestic Product (GDP), which can only be achieved through the AI. This paper aims to discuss the measures taken and the problems faced in the educational sector of India and solution of this problem by AI. This study is focused on secondary sources i.e. journals, reports, print media, and other government websites.
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A Study on the Structure and Classification of Retailers as per MSME Rules in Nagpur City Shivesh Hargode, Research Scholar, Place for Higher Learning & Research, C.P.& Berar E.S. College, Tulsibag, Mahal, Nagpur | Dr. Medha Kanetkar, Principal, Shri Niketan Arts Commerce College, Reshimbag, Nagpur ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in the economic development of India, particularly in urban centers like Nagpur City. The classification of retailers under MSME rules helps in defining their eligibility for government schemes, financial assistance, and regulatory benefits. This study aims to analyze the structure and classification of retailers in Nagpur as per the latest MSME guidelines. It examines the factors influencing their classification, the benefits they receive, and the challenges faced in obtaining MSME recognition. Through surveys and secondary data analysis, the study highlights how classification impacts business growth, credit accessibility, and overall economic contribution. The findings provide insights into policy recommendations for improving MSME classification processes to support the retail sector effectively.
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Exploring The Role of Self-Help Groups in Women"s Empowerment Dr. Nagaratna M Naik, Principal & HOD, Department of Post Graduate Studies in Commerce, Vivekananda MSW College, Raichur (Karnataka) ![]() ![]() ![]() ![]() ![]() ![]() ![]()
This study examines how women's empowerment is advanced by Self-Help Groups (SHGs) in the Udhamsingh Nagar District of Uttarakhand. The study assesses the impact of SHGs on several aspects of women's socioeconomic status using a descriptive survey research design and a sample of 100 respondents chosen through stratified random sampling. According to the study, SHGs considerably raise women's self-confidence, improve living standards, increase credit availability, and increase savings. Kolmogorov
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Analyzing The Influence of Social Media on Consumer Purchasing Decisions: A Factor Analysis Perspective Gurminder Singh, Management, Glocal School of Business and Commerce, The Glocal University | Dr. Gagandeep Kaur, (Assistant Professor), Glocal School of Business and Commerce, The Glocal University ![]() ![]() ![]() ![]() ![]() ![]() ![]()
The fundamental objective of this study is to pinpoint the significant factors that record for how respondents' shopping propensities and feeling of importance are molded by online entertainment. In this experimental review, 200 web customers from the National Capital Region (NCR) — Gurugram, Delhi, and Noida — were remembered for the example. Four elements were tracked down in the review: experience sharing, powerhouses, accommodation, and wellspring of updates. Each virtual entertainment job t
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Awareness and Usage of Social Media: A Study of Navi Mumbai Region Joshi Niyati Hiren, Research Scholar, Department Of Management, Shri Jagdishprasad Jhabarmal Tibrewala University, Jhunjhunu, Rajasthan | Dr. Swati Padoshi, Professor, Department Of Management, Shri Jagdishprasad Jhabarmal Tibrewala University, Jhunjhunu, Rajasthan | Dr. Dinesh Gabhane, Professor, Department Of Management, Shri Jagdishprasad Jhabarmal Tibrewala University, Jhunjhunu, Rajasthan ![]() ![]() ![]() ![]() ![]() ![]() ![]()
In spite of criticism, the usage of social networks by students in higher education is growing in popularity. This is due to the fact that social networks like Facebook and Twitter alter how people engage, communicate, research, and socialize. This essay aims to investigate the students' familiarity with and use of social networks. The majority of respondents (98.2%), according to quantitative findings, are aware of social networks, have access to the internet, and frequently use mobile devices
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Model for effectiveness of HRM: Information Theory Review Kailash Aseri, Research Scholar, Dept. of Management, Glocal school Of Business and Commerce, The Glocal University, Saharanpur, Uttar Pradesh. | Dr. Yadvendra Pratap Singh, Assistant Professor, Dept. of Management, Glocal school Of Business and Commerce, The Glocal University, Saharanpur, Uttar Pradesh. ![]() ![]() ![]() ![]() ![]() ![]() ![]()
The management of human resources (HRM) is an essential component of the management of any organization. HRM has an impact on the efficiency and effectiveness of the operations of the firm. When workers make a commitment to give continued assistance, they contribute to the financial success of an organization. The bulk of this value is intangible and comes from things like problem-solving, departmental coordination, and utilizing one's judgment in unexpected settings. While some of this value is
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Social Entrepreneurship in Crisis: Adaptive Strategies for Resilience During Natural Disasters and Pandemics Shankar Gangagond, Department of Commerce, Government first grade College (Karnataka), Mahagoan Cross ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Social entrepreneurship has emerged as a transformative force, addressing critical societal needs during times of crisis such as natural disasters and pandemics. This paper explores the adaptive strategies employed by social enterprises to build resilience and sustain operations in such challenging scenarios. Through an analysis of case studies, survey data, and interviews, this study highlights the role of innovation, community engagement, and resource optimization in navigating crises. The findings provide actionable insights for policymakers, practitioners, and scholars in the domain of social entrepreneurship.
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Analyzing the Impact of Training Investment on Employee Productivity, Satisfaction, and Retention in MSMEs: A Correlational Study Dr. Rahul Kharabe, Associate Professor, Department of Business Management, Rashtrasant Tukadoji Maharaj Nagpur University, Nagpur (MH) | Mrs. Megha S. Hazari, B.com., M.B.A., PhD Scholar ![]() ![]() ![]() ![]() ![]() ![]() ![]()
This research paper investigates the correlation between training investments and their effects on employee productivity, satisfaction, and retention within Micro, Small, and Medium Enterprises (MSMEs). Given the competitive landscape and resource constraints faced by MSMEs, understanding the return on investment in employee training is crucial. This study employs a quantitative approach, utilizing surveys distributed among employees across various MSMEs. The findings indicate a significant positive correlation between training investments and employee productivity, satisfaction, and retention rates. The paper concludes with recommendations for MSMEs to enhance their training programs to foster a more engaged and productive workforce.
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A Study on The Strategies to Enhance in Banking Sector Rakesh Kumar, Research Scholar, Department of Management, Nirwan University, Jaipur (Rajasthan) | Dr. Mahesh Chandra, Professor, Department of Management, Nirwan University, Jaipur (Rajasthan) ![]() ![]() ![]() ![]() ![]() ![]() ![]()
In the dynamic banking business, increasing labor efficiency has become more important as a result of rising competition and an emphasis on offering great customer service. In spite of the fact that technology and procedures have seen significant advancements, some financial institutions continue to struggle with inefficiencies as a result of outdated systems, inadequate staff training, and management practices that are less than optimal. Through an in-depth analysis of the practices that are no
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Dependence of Employability Growth on Skills Enrichment: A Comparative Approach Kunal Padole, Research Scholar, Renaissance Institute of Management Studies, Chandrapur, Maharashtra | Dr. G.F. Surya, Principal & Research Supervisor, Renaissance Institute of Management Studies, Chandrapur, Maharashtra | Dr. Amrin Surya, Assistant Professor, Renaissance Institute of Management Studies, Chandrapur, Maharashtra ![]() ![]() ![]() ![]() ![]() ![]() ![]()
India's Vedic era educational system is famous for its organisation and effectiveness. The number of universities offering various professional degrees including management programme is expanding considerably. Meanwhile, the difficulties that newly minted managers must overcome are speeding up. Several studies and surveys have found that as the number of college graduates rises, the average quality of those graduates' employability skills declines. The purpose of this research is to identify the
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Corporate Governance Practices in India Prakash Narain Pandey, Assistant Professor, School of Business Management, C.S.J.M. University, Kanpur. | Rahul Agarwal, Assistant Professor, School of Business Management, C.S.J.M. University, Kanpur. | Dr. Mayank Jindal, Assistant Professor, School of Business Management, C.S.J.M. University, Kanpur. ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Corporate governance refers to the set of systems, principles and processes by which a company is governed. They provide the guidelines as to how the company can be directed or controlled such that it can fulfill its goals and objectives in a manner that adds to the value of the company. “Corporate Governance is the application of best management practices, compliance of law in true letter and spirit and adherence to ethical standards for effective management and distribution of wealth and disch
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“Enhancing Customer Experience: The Role of Digital Payments in India’s Economy” Navita Rani, Research Scholar, School of Management, Maharaja Agrasen University Baddi, Solan (H.P.) | Dr. Kiran Chanda, Assistant Professor, School of Management, Maharaja Agrasen University Baddi, Solan (H.P.) ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Digital payments have revolutionized India's economy by enhancing customer experience, increasing financial accessibility, and driving economic growth. This paper examines the impact of digital payment solutions such as UPI, mobile wallets, and contactless transactions in transforming consumer interactions and business operations. The shift towards a cashless economy has led to faster, safer, and more transparent transactions, benefiting individuals and enterprises alike. However, challenges such as cybersecurity threats, digital literacy, and infrastructure gaps persist. The study also explores the role of government initiatives and regulatory frameworks in promoting digital payments, highlighting their significance in shaping India’s financial landscape and fostering inclusive economic development.
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Using Self-Help Groups to Their Full Potential: An Analysis of Women"s Empowerment Programs in The Bijapur Districts Smt. Nagaratna M Naik, Principal & HOD, Department of Post Graduate Studies in Commerce, Vivekananda MSW College, Raichur (Karnataka) ![]() ![]() ![]() ![]() ![]() ![]() ![]()
In the Bijapur District of India, this study uses a descriptive and exploratory research methodology to examine the influence of Self-Help Groups (SHGs) on women's empowerment. Economic Improvement, Interest, Designation, and Respect among SHG members are assessed by the research in relation to age, educational attainment, and occupation. 50 individuals' answers to standardized questionnaires were gathered, and secondary sources were also consulted. Although they have a limited effect on economi
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Digital Transformation in the Tourism Industry: A Smart Tourism Recommendation System Powered by 5G Technology KAJAL RANA, RESEARCH SCHOLAR, DEPARTMENT OF COMMERCE AND MANAGEMENT, GLOCAL UNIVERSITY, SAHARANPUR (UTTAR PRADESH) | DR. INDRESH PACHAURI, ASSISTANT PROFESSOR, DEPARTMENT OF COMMERCE AND MANAGEMENT, GLOCAL UNIVERSITY, SAHARANPUR (UTTAR PRADESH) ![]() ![]() ![]() ![]() ![]() ![]() ![]()
The rapid evolution of digital technologies, particularly the adoption of 5G, has brought transformative changes across various sectors, including tourism. This paper investigates the role of 5G technology in the creation of a smart tourism recommendation system. The system is designed to enhance the travel experience by offering personalized, real-time recommendations based on tourists’ preferences, locations, and contextual information. By leveraging the high-speed connectivity of 5G, the system can provide instant suggestions, thereby optimizing the efficiency and accuracy of the travel planning process. The study highlights the advantages of 5G in tourism, such as improving real-time data processing, enabling enhanced communication, and fostering better customer engagement. Additionally, the paper delves into the system’s architecture, emphasizing the significance of machine learning algorithms and big data analytics in refining recommendations. The results indicate that the integration of 5G with smart tourism systems can substantially transform the industry, offering seamless and highly customized experiences for travelers, and driving the expansion of the digital tourism ecosystem.
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Exploring the Correlation Between Pricing Strategies and Customer Satisfaction in The Hospitality Sector: An Literature Review Mahesh Kumar Chhogabhai Purohit (Management), Dept. of Commerce & Management, Research Scholar, SunRise University, Alwar(Rajasthan) | Dr. Krishna Dubey, Assistant Professor, Dept. of Commerce & Management, SunRise University, Alwar(Rajasthan) ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Pricing strategies play a crucial role in the hospitality industry, as they can affect guest satisfaction and ultimately influence a hotel's overall success. This research paper provides an overview of the literature surrounding the correlation between pricing strategies and customer satisfaction in the hospitality sector. The study examines various pricing strategies implemented by hotels and their impact on customer satisfaction levels. Additionally, the research delves into the psychological
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Analyze the Factors That Influence the Users With Respect To Advertisements of Post Graduate Courses on Various Social Media Platforms Joshi Niyati Hiren,Research Scholar, Department Of Management, Shri Jagdishprasad Jhabarmal Tibrewala University, Jhunjhunu, Rajasthan | Dr. Swati Padoshi,Professor, Department Of Management, Shri Jagdishprasad Jhabarmal Tibrewala University, Jhunjhunu, Rajasthan | Dr. Dinesh Gabhane,Professor, Department Of Management, Shri Jagdishprasad Jhabarmal Tibrewala University, Jhunjhunu, Rajasthan ![]() ![]() ![]() ![]() ![]() ![]() ![]()
The goal of the article was to assess the scope of social media advertising and the strategies utilized by brands to sway millennial consumers' preferences. A close-ended questionnaire was utilized to gather primary data from social media users for the paper, which was based on a descriptive and inferential research approach. As they frequently read blogs, used social media platforms to compare various products, sought advice from experts before making a purchase, and considered how many likes
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“The connection between HR professionals" role understanding, internal motivation, and productivity on the work” Saba Naaz , Research Scholar, SunRise University , Alwar(Rajasthan) | Dr. Neeru Batham , Associate Professor (Dept. of Commerce), SunRise University , Alwar(Rajasthan) ![]() ![]() ![]() ![]() ![]() ![]() ![]()
The study investigates the connection between the job satisfaction, intrinsic motivation, and performance of human resources specialists. The findings point to the importance of employees having a firm grasp on their roles and responsibilities in order to maximise their own motivation and, in turn, their output. The results stress the value of HR workers having a firm grasp on their function and the influence it can have on employee motivation and output. Human resource professionals' understand
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Use of Emotional Intelligence to Create A Positive Work Environment for Continued Career Success Nidhi Jawa, Trainer, Australian college of management and Innovation, East Perth, Western Australia ![]() ![]() ![]() ![]() ![]() ![]() ![]()
In today's rapidly changing world, the cultivation of emotional intelligence (EI) in youth is paramount for their overall well-being and success in various aspects of life. Emotional intelligence (EI) is increasingly recognized as a crucial skill set for navigating the complexities of the modern workplace. In today's dynamic and competitive workplace landscape, emotional intelligence (EI) has emerged as a critical factor in fostering a positive work environment conducive to long-term career succ
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Attitude of Students towards Online Social Media Advertisements of Program by Higher Education Institutes in Mumbai Joshi Niyati Hiren, Research Scholar, Department Of Management, Shri Jagdishprasad Jhabarmal Tibrewala University, Jhunjhunu, Rajasthan | Dr. Swati Padoshi, Professor, Department Of Management, Shri Jagdishprasad Jhabarmal Tibrewala University, Jhunjhunu, Rajasthan | Dr. Dinesh Gabhane, Professor, Department Of Management, Shri Jagdishprasad Jhabarmal Tibrewala University, Jhunjhunu, Rajasthan ![]() ![]() ![]() ![]() ![]() ![]() ![]()
People in India are becoming more open and vocal about their experiences in the digital sphere, providing a marketing opportunity. Higher education institutions' efforts to promote their brands in today's dynamic digital world benefit greatly from creative marketing tactics and cutting-edge digital best practices. This research will detail how post-graduate schools may make use of social media advertisements. Social media and social networking sites (SNSs) are now considered to be an integral p
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A Study of Globalization & Its Impact on Small Scale Industries in India Singh Rahul Shitala Prasad, Research Scholar, SunRise University Alwar, Rajasthan | Dr. Neeru Batham, Associate Professor, Department of Commerce and Management, SunRise University Alwar, Rajasthan ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Globalization is the free movement of goods, services and people across the world in a seamless and integrated manner. Globalization can be thought of to be the result of the opening up of the global economy and the concomitant increase in trade between nations. In other words, when countries that were hitherto closed to trade and foreign investment open up their economies and go global, the result is an increasing interconnectedness and integration of the economies of the world. Further, global
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An Analytical study on the impact of public health campaigns on health behaviour of beneficiaries Sankalp Pradeep Hadke, Research Scholar, Dhanwate National College, Nagpur, Rashtrasant Tukdoji Maharaj Nagpur University | Dr. Shobha B. Jambhulkar, Professor, Dhanwate National College, Nagpur, Rashtrasant Tukdoji Maharaj Nagpur University ![]() ![]() ![]() ![]() ![]() ![]() ![]()
The analytical study explores how beneficiaries' health behaviours are affected by public health campaigns, acknowledging the critical role that these programmes play in influencing health outcomes throughout the world. After assessing a number of initiatives run by international agencies, non-profits, and governmental entities, the research emphasises how important strong policy backing, good communication, and community involvement are to the success of any campaign. Effective communication is
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Types of Credit Cards and its advantages: An Overview Harpreet Singh, Research Scholar, Deptt. of Economics, SunRise University, Alwar (Rajasthan) | Dr. Mahesh Chandra, Professor, Research Scholar, Deptt. of Economics, SunRise University, Alwar (Rajasthan) ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Bank issued charge cards originated in 1946 when a Brooklyn banker named John Biggins launched the charge-it card. Charge-it purchases were forwarded to Biggins bank, the middleman that reimbursed the merchant and obtained payment from customers in what came to be known as the “closed- loop” system. The Diners club card, which debuted in 1950, was inspired a year earlier by an “aha” moment when a customer named Frank McNamara forgot his wallet while attending a business dinner at New York’s majo
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A Study on Heritage of Indian Hospitality Gajender Yadav, Reseach Scholar, Management, Sunrise University, Alwar (Raj.), India, | Dr. Rajpal Sigh, Professor, Management, Sunrise University, Alwar (Raj.), India ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Since the dawn of culture, India has maintained a magnificent heritage of hospitality, based on human kindness and fellow-feeling. Indian culture and religions, for centuries now, have imbibed mutual respect, concern, pardon and forgiveness for humans, animals and even Nature. There exists etiquette in every culture of receiving guests and hosting; but, it reached an artistic divinity in India in the Vedic culture that flourished some fifty centuries ago. In ancient Indian culture, guest was equ
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Destination Branding in India: A Comparative Analysis with Thailand and Malaysia Dr. Sudesh Srivastava, School of Business Management, CSJM University, Kanpur, India ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Destination branding plays an important role in promoting tourist locations by creating a unique image and identity. This paper explores the destination branding strategies of India, focusing on the "Incredible India" campaign, spiritual and cultural tourism, eco-tourism, heritage tourism, and medical tourism. A comparative analysis with Thailand's "Amazing Thailand" campaign and Malaysia's "Malaysia Truly Asia" campaign highlights similarities and differences in their approaches.
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Impact of AI at School Level: With Special Reference to Janjgir District of Chhattisgarh Mrs. Santosh Sharma, Research Scholar, Economics, Department of Social Sciences, University of Kota, Kota ![]() ![]() ![]() ![]() ![]() ![]() ![]()
This paper explores the impact of AI on school education sector within the janjgir district of Chhattisgarh. The Role of Artificial Intelligence in Transforming Education Artificial Intelligence (AI) is revolutionizing education by reshaping traditional teaching methods, enhancing learning outcomes, and expanding access to quality education. AI-driven tools, such as Diksha, SWAYAM and cousera some are tailoring educational experiences to individual learners’ needs, preferences, and pace.The introduction of AI brought both opportunities and challenges Although the use of AI tools for learning and teaching has improved education and skills .This study utilizes primary data and secondary data. Findings suggest that people rely AI tools for educational purpose which hence their knowledge and skills.
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The Impact of Digital Platforms on Women"s Participation in Shares and Collective Investment Schemes in India Priyanka Goyal, Research Scholar, Department of Commerce & Management, NIILM University, Kaithal (Haryana) | Dr. Prabal Jyoti Jain, Professor, Department of Commerce & Management, NIILM University, Kaithal (Haryana) ![]() ![]() ![]() ![]() ![]() ![]() ![]()
This study highlights the transformative impact of digital platforms like Zerodha, Groww, and Upstox on women’s participation in India’s financial markets. Traditionally excluded due to socio-cultural barriers and limited financial education, women now use these platforms to access shares and collective investment schemes (CIS) with ease. Offering user-friendly interfaces, real-time data, and educational tools, these platforms enhance financial literacy and empower women to make informed decisions. By eliminating barriers such as geographical constraints and reliance on intermediaries, digital platforms enable women, especially in urban and rural areas, to build investment portfolios and achieve financial independence. The transparency and anonymity of these tools further boost women’s confidence in managing finances. This research underscores the role of digital platforms in bridging the gender gap in financial participation, fostering empowerment, and promoting economic growth. It urges policymakers and financial institutions to design inclusive products that advance gender equality in India’s financial ecosystem.
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The Work Efficiency of Employees with A Reference to Banking Rakesh Kumar, Research Scholar, Department of Management, Nirwan University, Jaipur (Rajasthan) | Dr. Mahesh Chandra, Professor, Department of Management, Nirwan University, Jaipur (Rajasthan) ![]() ![]() ![]() ![]() ![]() ![]() ![]()
The importance of this study lies in the fact that when it comes to the banking business, efficiency is essential to keeping ahead of the competition and fulfilling the ever-changing demands of customers. Because banks are coming under increasing pressure to enhance service delivery and simplify operations, it is essential for them to comprehend and implement efficient methods that may boost the job efficiency of their employees. It is becoming more difficult for businesses and financial instit
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“ANALYSIS OF HOW EMPLOYEES" SELF-ASSURANCE AND COMMUNICATION WITH THEIR LEADERS AFFECTS THEIR OUTPUT IN THE HEALTHCARE MARKET” Saba Naaz , Research Scholar, SunRise University , Alwar(Rajasthan) | Dr. Neeru Batham , Associate Professor (Dept. of Commerce), SunRise University , Alwar(Rajasthan) ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Since the previous decade, researchers' attention has been focused on authentic leadership. This study uses a sequential mediation technique to look at how authentic leadership, trust, leader member exchange (LMX), and individual performance all play a role in the lives of employees for the first time. A total of 320 health care professionals in delhi provided their responses. The results of this study corroborate the existence of a positive and significant influence of authentic leadership on i
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An Analysis of Covid-19 Impact on Textile Industry-Issue, Challenges, And Prospects Swati Aggarwal, Research Scholar (Dept. of Management), Shri Khushal Das University, Rajasthan | Prof. Dr. Pankaj Kant Das (Management), Faculty of Commerce & Management, Shri Khushal Das University, Rajasthan ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Background: The challenges confronted by the textile business, including sluggish demand, decreasing production, and supply chain management interruptions. The difficulties the industry is experiencing, such as financial losses and joblessness, are also discussed. Aim: The paper goals to synthesize all the challenges the fashion retail sector has faced since the COVID-19 outbreak started. Purpose: The purpose of this paper provides a high-level overview of "An Analysis of COVID-19 Impact on the
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Impact of Performance Appraisals on the Performance of the Employees in Animation & Vfx Industries M Suresh, Research Scholar, Department Commerce & Management, SunRise University, Alwar (Raj.) | Dr. Mahesh Chandra, Professor, Department Commerce & Mangagement, SunRise University, Alwar (Raj.) ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Animation & Visual Effects (VFX) are two vital wings of the Media & Entertainment Industry in India. Bringing life to the static images by putting them in a sequential manner which creates an illusion of movement is known as Animation. Animation can be classified into classical animation, 2D Animation and 3D Animation. Integrating a live action footage on another live action footage and/or on Computer Generated Imagery (CGI) is known as Visual Effects (VFX). According to the FICCI EY March 2020
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Dynamic Linear Model: A Review with Model Afaq Ahmad, Dept. of Statistics, OPJS University, Churu (Rajasthan) | Dr. R. C. Sharma, Professor, Dept. of Statistics, OPJS University, Churu (Rajasthan) ![]() ![]() ![]() ![]() ![]() ![]() ![]()
We provide a novel Bayesian modelling framework that may be used for both functional and time series data. Even though it has a wide range of applications, the methodology focuses on the difficult cases in which (1) Functional data demonstrate additional dependence, such as time dependence or contemporaneous dependence; (2) Functional or time series data demonstrate local features, such as jumps or rapidly changing smoothness; and (3) A time series of functional data is observed sparsely or i
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The Influence of IT Tools on Employee Performance Metrics in the Banking Sector: A Study on SBI Mervin Marian Lazarus, Research Scholar, Dept. of Business Management, RTMNU, Nagpur | Dr. Ramprakash O. Panchariya, Research Supervisor, Dept. of Business Management, RTMNU, Nagpur ![]() ![]() ![]() ![]() ![]() ![]() ![]()
The banking industry has been revolutionised as a result of the fast improvements in information technology (IT), which were responsible for changing the old techniques of performance management. The State Bank of India (SBI), which is the most important public sector bank in India, is subject of this research, which investigates the impact that information technology tools have on staff performance measures. Through the examination of key performance indicators (KPIs), the study investigates the ways in which IT-enabled tools improve decision-making in performance assessments, simplify procedures, and increase efficiency. In this study, quantitative data is collected via questionnaires administered to SBI workers, while qualitative insights are gathered through interviews with management personnel. The research is conducted using a mixed-methods methodology. It has been discovered that the use of information technology tools has a large and favourable influence on the accuracy, transp
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Customer Trust in Digital Platforms: An Empirical Study on Life Insurance Buyers in Tier-2 and Tier-3 Cities in India Ritu Gupta, Research Scholar, Department of Commerce & Management, NIILM University, Kaithal (Haryana) | Dr. Rekha Gupta, Professor, Department of Commerce & Management, NIILM University, Kaithal (Haryana) ![]() ![]() ![]() ![]() ![]() ![]() ![]()
The digital transformation of India's insurance sector has changed life insurance delivery and consumption. Smartphones, internet penetration, and government-led digital inclusion initiatives have made digital platforms essential for addressing underserved and semi-urban people. This change is especially noticeable in Tier-2 and Tier-3 cities with restricted insurance distribution channels. Customers can easily compare and buy life insurance plans using digital interfaces in these locations, where financial security awareness is rising. Despite this opportunity, insurers in these regions must build and sustain client trust in digital platforms. Trust is shaped by data security, transparency, digital platform legitimacy, and user experience. This study examines the factors that determine client trust in digital channels and how it influences life insurance purchases. The mixed-methods research uses quantitative surveys and qualitative interviews to provide practical insights to assist insurers improve their digital outreach and develop enduring relationships with Tier-2 and Tier-3 consumers.
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Income Inequality and Its Implications on India"s Economic Development Basavaraj Lakshmappa Chigari, Research Scholar, Economics, Sunrise University, Alwar | Dr. Dinesh Chandra, Associate Professor, Research Supervisor School of Arts & Social Studies, Sunrise University, Alwar ![]() ![]() ![]() ![]() ![]() ![]() ![]()
After attaining independence in 1947, India's economy has developed from an agricultural foundation to a prominent global economy, propelled by several legislative changes and a substantial economic liberalization in 1991. By evaluating the impact of historical occurrences including land reforms, trade liberalization, and the Green Revolution on income distribution, this research seeks to examine the development of income inequality in India. In addition to looking at the larger effects on econo
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Views From the Indian Market on The Effect of User-Generated Content on Brand Perception and Consumer Purchase Intentions Farheen Taj, Research Scholar, Commerce, Sunrise University, Alwar | Dr. Rajinder Singh, Commerce, School of Commerce, Sunrise University, Alwar ![]() ![]() ![]() ![]() ![]() ![]() ![]()
User-generated content (UGC) has become a potent instrument in the digital age for influencing consumer views and influencing purchasing decisions. It is imperative for marketers to comprehend the impact of online reviews, ratings, and social media interactions on consumer attitudes towards businesses and buy intentions, given the widespread usage of these elements. The research survey includes targeted questions that aim to elicit a collection of quantitative replies that, when analysed, can yi
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Concepts of Brand Awareness and It”s Application for Sales Enhancement in FMCG Sector Kalpita Vartak, Research Scholar, Renaissance Institute of Management Studie, Chandrapur, Maharashtra | Dr. G.F. Surya, Principal & Research Supervisor, Renaissance Institute of Management Studies, Chandrapur, Maharashtra | Dr. Amrin Surya, Assistant Professor, Renaissance Institute of Management Studies, Chandrapur, Maharashtra ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Products that are fast to produce and sell at a cheap price are called fast moving consumer goods. Packaged foods, dairy products, cooking oil, bread, butter, cereals, beverages like tea & coffee, pharmaceuticals, confectionery, biscuits, glassware, stationary items, watches, toiletries, detergents, shampoos, skin care products, cosmetics, toothpaste, dish washing liquid, energy drinks, soft drinks, clothing, furniture, accessories, and electronic goods like cell phones all fall under this categ
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Exploring The Dynamics of Business Process Outsourcing Services in India Sthitaprajna Debadutta Samal, Research Scholar, Department of Management, Sunrise University, Alwar Rajasthan | Dr. Surender Kumar Shilla, Professor, Department of Management, Sunrise University, Alwar Rajasthan ![]() ![]() ![]() ![]() ![]() ![]() ![]()
There are a lot of tasks involved in business, some of which are completed by the company itself and others that are contracted out to outside parties. Certain commercial functions, such as marketing, customer service, warehousing, advertising, financing, and transportation, are likewise skill-oriented and cannot be handled by the company itself. The term "outsourcing business" refers to an agreement between two companies whereby one company gains knowledge initially and then a particular sum of money in exchange for that economic activity. Business Process Outsourcing (BPO) is another name for the outsourcing industry. The terms and conditions of the business as well as the payment to the service provider firm are agreed upon by the two companies in an outsourcing transaction. Business outsourcing is a skill-based endeavor. The outsourcing companies work with specialized skills. In the current era of intense rivalry, businesses must deal with a number of obstacles related to competitive strategy.
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Disadvantages of Credit Cards and Views of Customers- Behavior Evaluation: A survey Harpreet Singh, Research Scholar, Deptt. of Economics, SunRise University, Alwar (Rajasthan) | Dr. Mahesh Chandra, Professor, Deptt. of Economics, SunRise University, Alwar (Rajasthan) ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Almost from the very beginning of civilization, man had to give up direct exchange and had to make use of intermediate commodities which were used to buy and sell all goods and services and were always accepted in exchange for goods and services. This intermediate commodity would have to be familiar, easily recognizable and generally acceptable as it has to be used as the medium of exchange which is known as money. Welcome to the world of plastic and the allure of its buying power. A w
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THE ROOTS AND CONSEQUENCES OF STRESS AMONG COLLEGE STUDENTS: A PRELIMINARY ASSESSMENT Amit Kumar Sharma ( Dept. of Commerce) , Research Scholar, SunRise University , Alwar(Rajasthan) | Dr. Arvind Goswami, Assistant Professor (Dept. of Commerce), SunRise University , Alwar(Rajasthan) ![]() ![]() ![]() ![]() ![]() ![]() ![]()
At some point or another, every college student will experience stress. The key to a healthy and happy life is learning to manage that stress. Finding out more about undergraduates' stressors and coping mechanisms was the driving force for this qualitative study. To gather information for the study variables and to help rank the narratives, researchers used a nominal group approach to interview study participants (n = 174). The symptoms of psychological stress, ways of coping with it, and genera
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The Role of Internal Marketing in Job Satisfaction in The Service Industries in India Dr. Sudesh Srivastava, School of Business Management, CSJM University, Kanpur ![]() ![]() ![]() ![]() ![]() ![]() ![]()
This study examines the impact of internal marketing on job satisfaction within India”s service industries. Despite the critical role of internal marketing in enhancing service delivery and customer satisfaction, limited research exists on its effectiveness within the Indian context, particularly against the backdrop of India”s unique cultural and organizational dynamics. Utilizing a survey of 180 service sector employees, this research investigates how internal marketing practices such as train
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A Systematic Review on Socioeconomic Status of Scheduled Tribes Md Nazmul Islam, Department of Economics, Sardar Patel University, Balaghat, M.P. | Dr. Surendra Singh Rajpoot, Department of Economics, Sardar Patel University, Balaghat, M.P. ![]() ![]() ![]() ![]() ![]() ![]() ![]()
The socioeconomic standing and level of attainment of tribals is very important for our society. Only education can lead to a person's empowerment and emancipation. Their educational level is quite poor, even worse at higher levels. The constitutional clause and ongoing attempts to raise educational standards create effective methods that ought to aim for a better degree with focus to educational order of support tribal people's aspirations and socioeconomic standing. However, in order for them to grow and boost their level of ambition, suitable educational opportunities must be offered. This may inspire them to take part in, support, and ultimately learn how to start their own development programs and improve their socioeconomic status in society. In this article, systematic review on socioeconomic status of scheduled tribes has been discussed.
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Exploring The Relationship Between Employee Engagement Indicators and Organizational Productivity in Competitive Industries Dr. Priti Raje, Associate Professor, Business Management, Osmania University ![]() ![]() ![]() ![]() ![]() ![]() ![]()
This study examines the association of employee engagement dimensions on organization performance in competitive industries of Hyderabad, India. As organizations in cities deal with the intense pressure to boost productivity and keep employees happy and engaged, a clear understanding of what engagement means and how it affects its practitioners is essential. It isolates four major engagement factors—job satisfaction, recognition and rewards, career development, and communication and transparency—to explore their impact on organizational productivity (as measured by output per employee, retention, and overall revenue growth). Data were primarily collected through structured questionnaires and interviews from 150 employees working in IT, pharmaceutical and manufacturing firms utilizing descriptive-correlational research design. Findings indicate a positive relationship between engagement and productivity exists, with communication and recognition chief among them. Strategic implications This research offers a strategic lens for HR practitioners and organizations for crafting focused engagement interventions to achieve sustainable growth in competitive environments.
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The Effect of Recognition and Praise on Employees Motivation and Emotional Engagement SMITA GOSWAMI, PH. D. RESEARCH SCHOLAR, DEPARTMENT OF MANAGEMENT, SHRI JJT UNIVERSITY JHUNJHUNU, RAJASTHAN, INDIA | DR. KRITIKA SINGH, DEPARTMENT OF MANAGEMENT, SHRI JJT UNIVERSITY JHUNJHUNU, RAJASTHAN, INDIA ![]() ![]() ![]() ![]() ![]() ![]() ![]()
This article examines the essential function of recognition and praise in inspiring employees and enhancing emotional involvement inside organizations. It analyses how these activities foster a pleasant workplace culture and improve productivity by satisfying inner and extrinsic motivating requirements. Recognition, defined as the acknowledgement of employees ' accomplishments, and praise, an expression of commendation for their efforts, both function as potent instruments to elevate morale, promote constructive behavior, and augment job satisfaction. The article examines how successful recognition tactics may enhance motivation by honoring employees' accomplishments and satisfying their needs for esteem and belonging, as described in Maslow's Hierarchy of Needs. Moreover, Herzberg’s Two-Factor Theory emphasizes the significance of recognition as a motivator, apart from hygienic considerations, which mitigate discontent but do not inherently inspire motivation. Moreover, emotional invo
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Assessing Public Acceptability of Affordable Wastewater Treatment Methods in Nagpur Anup M Deshmukh, Research Scholar, Department of Business Management, RTMNU, Nagpur | Dr. PRASHANT PATIL, Research Supervisor, Department of Business Management, RTMNU, Nagpur ![]() ![]() ![]() ![]() ![]() ![]() ![]()
This study assesses the public acceptability of affordable wastewater treatment methods in Nagpur, a rapidly urbanizing city in India. As urban centers expand, effective and economical wastewater management becomes increasingly crucial for public health, environmental sustainability, and socio-economic development. This research synthesizes findings from a comprehensive literature review and case studies to identify key factors influencing public acceptance of low-cost wastewater solutions. Thes
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A Study of Opportunities and Challenges of Indian Textile Industry Swati Aggarwal, Research Scholar (Dept. of Management), Shri Khushal Das University, Rajasthan | Prof. Dr. Pankaj Kant Das (Management), Faculty of Commerce & Management, Shri Khushal Das University, Rajasthan ![]() ![]() ![]() ![]() ![]() ![]() ![]()
This study examined the opportunities and difficulties facing the Indian textile industry. The textile sector is the second largest employer in India. The machinery can be upgraded to increase productivity, and new methods of processing and better management of working capital are also crucial factors in propelling the industry forward. The availability of skilled labor and the enforcement of labor rules are critical in the pursuit of global excellence. International borders present several obst
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An Evaluation of Risk Management Practices in Indian Financial Markets Indrajeet Das, Research Scholar, Department of Commerce, Sunrise University, Alwar Rajasthan | Dr. Vipin Vagrecha, Asst. Professor, Department of Commerce, Sunrise University, Alwar Rajasthan ![]() ![]() ![]() ![]() ![]() ![]() ![]()
In finance, risk is the likelihood that a speculation's genuine return will be not the same as anticipated. This incorporates the chance of losing some or the entirety of the first venture. An essential thought in finance is the connection among hazard and return. The risk that is typically assumed is proportional to the potential return that is sought. Risk the executives is an action which incorporates acknowledgment of chance, risk appraisal, creating techniques to oversee it, and relief of chance utilizing administrative assets. Some conventional gamble administrations are engaged on chances coming from physical or lawful causes. Monetary gamble the board, then again, centers around takes a chance with that can be overseen utilizing exchanged monetary instruments. Objective of chance administration is to diminish various dangers connected with a pre-chosen space to an OK. It could refer to a variety of threats brought on by people, the environment, technology, organizations, and politics. The paper depicts the various strides in the gamble the board cycle which techniques are utilized in the unique steps, and gives a few guides to hazard and wellbeing the executives. The monetary gamble ought to be limited by investigating the capital design of the organization. The investor ought to exercise caution if the debt-to-equity ratio is higher. He ought to take into consideration the interest payment in addition to the analysis of the capital structure. An investor can choose a company with a lot of leverage during a boom, but not during a recession.
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Need of Performance Appraisal in an Organization M Suresh, Research Scholar, Department Commerce & Management, SunRise University, Alwar (Raj.) | Dr. Mahesh Chandra, Professor, Deptt. of Economics, SunRise University, Alwar (Rajasthan) ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Performance appraisal guesses that a vital part ought to evaluate the master's performance and help the relationship with truly inspecting the advancement towards the best targets and objectives. In the long run affiliations are including performance appraisal as a chief methodology by sorting out the human resource limits and business procedures. They are twirls around it as a wide term covering a number of activities like ganders at laborers, further develop limits, stay aware of performance a
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Leadership Dynamics: How Different Leadership Styles Shape Employee Motivation and Enhance Job Satisfaction Dr. Priti Sarpatwari Raje, Associate Professor, Business Management, Osmania University ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Leadership is the key in showing employee motivation and job satisfaction, which are paramount for organizational achievement and productivity. This research examined how various styles of leadership—transformational, transactional, and laissez-faire—influence employee motivation and job satisfaction in organizational settings. Employing a descriptive and correlational research design, 200 employees and 50 managers from five medium-to-large organizations were surveyed using standardized questionnaires such as the Multifactor Leadership Questionnaire, Work Motivation Questionnaire, and Job Satisfaction Survey. Statistical analysis indicated that transformational leadership was most strongly positively correlated with employee motivation and job satisfaction, and transactional leadership had moderate positive impacts. Laissez-faire leadership had negative impacts on motivation and satisfaction. Multiple regression analysis established that together the leadership styles accounted for 52% of job satisfaction variance, with transformational leadership being the strongest predictor. These results reaffirm the value of active and participative leadership styles in creating motivated and satisfied employees. The research presents practical implications for organizations interested in improving workplace performance through successful leadership dynamics.
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Service Sector Transformation through Social Media During and After COVID-19: A Haryana Perspective Divya Gupta, Research Scholar, Department of Commerce & Management, NIILM University, Kaithal (Haryana) | Dr. Rekha Gupta, Professor, Department Commerce & Management, NIILM University, Kaithal (Haryana) ![]() ![]() ![]() ![]() ![]() ![]() ![]()
This research paper explores how the service sector in Haryana has transformed through the use of social media during and after the COVID-19 pandemic. The study examines the role of platforms like Facebook, WhatsApp, Instagram, and YouTube in enabling business continuity, enhancing customer engagement, and driving digital marketing efforts. It further investigates the long-term changes in consumer behavior, marketing strategies, and service delivery models. Using primary data from surveys and interviews with service sector stakeholders and secondary data from government and industry reports, the study provides a comprehensive understanding of the digital shift accelerated by the pandemic.
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E-Commerce"s Prospects in India Dr. Sarita, Assistant Professor, Department Of Commerce, Niilm University, Kaithal, Haryana. ![]() ![]() ![]() ![]() ![]() ![]() ![]()
E-commerce, or conducting business electronically and online, is the abbreviation for electronic commerce. E-commerce has fundamentally altered the traditional understanding of business. E-commerce pertains to the exchange of products and services between buyers and sellers via computer networks and the internet. As a result, the objective of this study was to comprehend the development and growth of e-commerce in India, as well as the prevailing trends in the industry. This study employs a qual
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Green Economy in Perspective of Sustainable Development Dr. Ratnesh Chandra Sharma,Professor,Department of Commerce Brainware University, Kolkata ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Significance of green economy is to encourage the development by sustainable technologies. An attempt was made to systematize the main issues in the field of environmental and economic development, concern with specific characteristics and to offer relevant ideas for public policies for reducing the impact of economic deeds on the environment. This means encouragement of economic development, should make certain that the natural resources maintained to provide environmental balance. The point o
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A rural tourism perspective in India Ankit kumar, Asst. professor, Institute of Hotel Management Department, CSJM University, Kanpur ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Tourists' perceptions of genuine hospitality may be molded by hosts' readiness and capacity to offer 'philoxenia'. This study sought to explore whether the most generous and benevolent form of hospitality, 'philoxenia', is currently attainable. Rural tourism is a fitting context because it allows generosity and strong emotional dealings between guests and hosts. Findings derived from informal interviews with stakeholders in rural tourism enterprises in Cyprus show that the notion of philoxenia i
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“The Causes, Effects, from Stress in University Students: A Formative Evaluation” Amit Kumar Sharma (Commerce), Dept. of Commerce , Research Scholar, SunRise University , Alwar(Rajasthan) | Dr. Dheeraj Aggarwal(Commerce) , Associate Professor (Dept. of Commerce), SunRise University , Alwar(Rajasthan) ![]() ![]() ![]() ![]() ![]() ![]() ![]()
It's certain that college students will feel stressed out at some point, but how they cope with that stress can have a significant effect on their health and well-being. The goal of this qualitative study was to better understand what causes stress among undergraduates and how they deal with it. Participants (n = 173) in the study were interviewed using a nominal group approach in order to collect data for the study variables and to assist rank the narratives. Participants provided insight into
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New Technology impact on Human Resource Management in Reference to Hotels in BHOPAL Shivansu Sachan, Asst. Professor, CSJM University, Kanpur, Add: 244 W.2 damodar nagar Kanpur, 208027 ![]() ![]() ![]() ![]() ![]() ![]() ![]()
This study is designed to explore the impact of modern technology on HRM practices in reference to hotels in BHOPAL district. The study will cover selected staff of hotels and sample size will be 60 employees, selected with using the Random Sample Techniques (RST). The present Indian government is talking about “Make-in-India”. The mission “Make-in-India” is deficient without the growth of hotel industry. India is currently ranked 12th in Asia-Pacific region and 52nd in whole world among the wor
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Empowering Dairy Farmers through Cooperatives: A Sustainable Development Perspective from Bilaspur, Chhattisgarh Jayant Roy, Research Scholar, Department of Commerce and Management, Dr. C.V. Raman University, Kargi Road, Kota, Bilaspur (C.G) | Dr. Archana Agrawal, Supervisor & Associate Professor, Department of Commerce and Management, Dr. C.V. Raman University, Kargi Road, Kota, Bilaspur (C.G) ![]() ![]() ![]() ![]() ![]() ![]() ![]()
The dairy sector helps improve the lives of people living in villages and makes sure that people in India get enough nutritious food. Dairy cooperatives, in particular, have become important groups that help small and poor farmers get better access to buying and selling their goods, getting the supplies they need, getting loans, and learning new farming skills. This study looks at how dairy cooperatives help dairy farmers in Bilaspur district in Chhattisgarh to grow and make a better living from their work. Through using both surveys and interviews with co-op members, the research looks at how co-ops work in terms of money, social impact, and how they affect the environment. Key areas like earning more money, getting work done better, making sure pets have access to good vets, doing things that help the planet, and giving pets and their owners opportunities to learn and grow are looked at. The findings show that when farmers get involved in dairy cooperatives, they can grow their businesses more steadily, earn more money, strengthen ties with their neighbors, and learn good ways to take care of the environment. However, problems like not enough good buildings, not enough practice, and issues with how the organization runs are still there. The study ends with some advice on how to make collaborative governance between different groups stronger, and how to help them play a bigger part in making rural development work better in the area.
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MSME Enterprises and Bank Finance: An Investigation of Loan Advancement Policies Vinod Wadhai, Research Scholar, Renaissance Institute of Management Studies, Chandrapur, Maharashtra | Dr. Neha Garg, Assistant Professor, Renaissance Institute of Management Studies, Chandrapur, Maharashtra | Dr. Amrin Surya, Assistant Professor, Renaissance Institute of Management Studies, Chandrapur, Maharashtra | Dr. G.F. Surya, Principal, Renaissance Institute of Management Studies, Chandrapur, Maharashtra ![]() ![]() ![]() ![]() ![]() ![]() ![]()
The micro, small, and medium-sized enterprise (MSME) sector is now playing a crucial part in India's economic growth. A driver for socio-economic development of the country, the sector is crucial in accomplishing the national goals of producing employment, alleviating poverty, and preventing rural-urban migration. These businesses not only encourage the use of local technology, but also contribute to the development of a flourishing entrepreneurial eco-system. The industry has also showed sustai
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Assessing the Relationship between Income Inequality and Economic Growth in India Basavaraj Lakshmappa Chigari, Research Scholar, Economics, Sunrise University, Alwar | Dr. Dinesh Chandra, Associate Professor, Research Supervisor School of Arts & Social Studies, Sunrise University, Alwar ![]() ![]() ![]() ![]() ![]() ![]() ![]()
This study uses a mixed-method research strategy that integrates quantitative and qualitative techniques to examine the relationship between income disparity and economic growth in India. According to the data, there is a significant inverse relationship between GDP growth rate and income inequality as indicated by the Gini coefficient, suggesting that more disparity generally impedes economic growth. In addition, reduced investment rates and a minor rise in inflation are linked to income dispar
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The Impact of Tourism Recreation after Covid-19 Arvind Chauhan, Asst. professor, Institute of Hotel Management Department, CSJM University, Kanpur. ![]() ![]() ![]() ![]() ![]() ![]() ![]()
To many tourism researchers, and readers of Tourism Recreation Research in particular, forty years is a long time, and makes this journal one of the oldest in existence. Such a state of affairs has tended to encourage the often mistaken belief that tourism itself and tourism research are recent phenomena. In fact, tourism itself is extremely old and well established in many societies. Furthermore, many of the aspects of tourism which are experienced today differ very little from the features of
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"The Evolution and Impact of Corporate Social Responsibility in India: Challenges, Opportunities, and Digital Transformation" Mrs. Anuradha A. Sarda, Ph.D Research Scholar, RTM Nagpur University, Nagpur | Dr. Pratap M. Chauhan, Professor & Head, Department of Commerce, VMV College of Commerce, Wardhaman Nagar, Nagpur ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Corporate Social Responsibility (CSR) is a well-established concept, though its adoption was initially limited to a few companies committed to societal progress. These organizations recognized the intrinsic connection between stakeholders and business success. Serving stakeholders effectively not only strengthens communities but also ensures long-term sustainability for businesses. This paper explores the significance of CSR in driving societal and economic development.
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Government Initiatives and Their Impact on Mobile Commerce Growth in Haryana Ranju, Research Scholar, Department of Commerce & Management, NIILM University, Kaithal (Haryana) | Dr. Bharat Bhushan, Associate Professor, Department of Commerce, NIILM University, Kaithal (Haryana) ![]() ![]() ![]() ![]() ![]() ![]() ![]()
The rise of mobile commerce (m-commerce) in India marks a transformative shift in consumer behavior, driven by increased smartphone penetration, digital payment systems, and internet connectivity. In Haryana, a state balancing rapid urbanization and agrarian roots, government initiatives have played a pivotal role in fostering digital adoption. This study investigates the impact of national and state-level programs—such as Digital India, BharatNet, PM-WANI, Startup India, and UPI-based digital payments—on the growth of m-commerce in Haryana. Using a mixed-methods approach involving consumer surveys, retailer feedback, and expert interviews, the research reveals that these initiatives have significantly enhanced mobile internet access, increased awareness of digital payments, and encouraged entrepreneurship in cities like Gurugram and Faridabad. However, challenges persist in rural areas due to limited digital literacy, infrastructure gaps, and security concerns. The findings suggest that while government support has catalyzed m-commerce adoption, targeted interventions—particularly in semi-urban and rural zones—are needed to unlock its full potential. The paper concludes with strategic recommendations to bridge the digital divide and ensure inclusive growth of mobile commerce in the region.
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Consumer Engagement on Facebook and Instagram: Insights into Brand Loyalty and Purchasing Decisions Kanika Bansal, Research Scholar, Department of Commerce & Management, NIILM University, Kaithal (Haryana) | Dr. Ravi Rastogi, Assistant Professor, Department of Commerce& Management, NIILM University, Kaithal (Haryana) ![]() ![]() ![]() ![]() ![]() ![]() ![]()
This research explores the impact of consumer engagement on social media platforms, specifically Facebook and Instagram, on brand loyalty and purchasing decisions. By examining key engagement metrics such as likes, comments, shares, and direct interactions, this study highlights the critical role of social media in fostering brand-consumer relationships. The findings demonstrate that higher consumer engagement correlates with increased brand loyalty and purchase intentions, emphasizing the importance of strategic content creation and interaction in social media marketing.
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The Role of Transformational Leadership in Promoting Employee Innovation and Creativity in High-Growth Startups in Amravati Region Prof. (Dr.) Varsha S Sukhadeve, Professor & Head of Department, Smt. L.R.T College of commerce, AKOLA | Mr. Ashish Manohar Tarar, Research Scholar, Smt. L.R.T College of commerce, AKOLA ![]() ![]() ![]() ![]() ![]() ![]() ![]()
This research explores the role of transformational leadership in promoting employee innovation and creativity within high-growth startups in the Amravati region. The study examines the impact of transformational leadership on organizational growth and performance, identifying key leadership behaviors and practices that foster a culture of innovation. Through a detailed analysis of employee perceptions and leadership effectiveness, the research highlights how transformational leaders empower their teams to overcome challenges such as resource constraints, market volatility, and regulatory barriers. The findings indicate that transformational leadership significantly enhances employee engagement, innovation, and organizational adaptability, contributing to the overall success of startups. Additionally, the study provides practical recommendations for startup founders, policymakers, and stakeholders to implement effective leadership strategies that support sustainable growth and foster a positive organizational culture. By focusing on transformational leadership, this paper underscores its critical role in driving entrepreneurial success and economic development in the Amravati region.
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Indian Economy Since 1980: Examining the Trends of Growth and Polarization Savita, Research Scholar (Economics) The Glocal University Saharanpur, Uttar Pradesh | Dr. Ratnesh Chandra Sharma (Professor), Research Supervisor Glocal School of Arts & Social Science, The Glocal University, Saharanpur, Uttar Pradesh ![]() ![]() ![]() ![]() ![]() ![]() ![]()
This study examines the trends of economic growth and polarization in the Indian economy from 1980-81 to 1999-2000, with a focus on sectoral dynamics and income distribution. The analysis reveals that while the secondary sector, particularly manufacturing and industry, showed notable growth and structural improvements during the 1990s, the primary sector, including agriculture, faced declining growth rates. The tertiary sector, encompassing services such as finance, education, and healthcare, de
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“An Analysis of the Research on the Effects of Workplace Stress” Amit Kumar Sharma (Commerce), Dept. of Commerce , Research Scholar, SunRise University , Alwar(Rajasthan) | Dr. Dheeraj Aggarwal(Commerce) , Associate Professor (Dept. of Commerce), SunRise University , Alwar(Rajasthan) ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Anxiety about meeting deadlines or completing tasks is a common response to a growing workload.. Now-a-days, more and more people are suffering from stress brought on by their jobs. It is critical that this problem be addressed, and action taken to resolve the potential problems this may cause for individuals and the organisations in which they are involved. This study examines the concept of stress in the workplace, as well as several theories of stress in the workplace, and shows how stress im
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Tourism after Corona: Impacts of Covid 19 Pandemic and Way Forward For Tourism and Hotels in New Delhi Aishwarya Arya, Asst. professor, Institute of Hotel Management Department, CSJM University, Kanpur. ![]() ![]() ![]() ![]() ![]() ![]() ![]()
The global pandemic of novel Corona has not only brought entire socio-economic structures in to a standstill but has challenged the globalization and global operations of enterprises. Paradoxically, potential repercussions and alternative way outs are yet volatile. However, for a speedy recovery and regain of the economy, employment and business functions a sustainable and fresh beginning is necessary in most of the worsened economic sectors. Conventionally, an infection used to attack the vulne
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Bayesian methods A Theory and its Significance: A View Afaq Ahmad, Dept. of Statistics, OPJS University, Churu (Rajasthan) | Dr. R. C. Sharma, Professor, Dept. of Statistics, OPJS University, Churu (Rajasthan) ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Over the course of the past decade, the use of Bayesian approaches in the field of econometrics has become an increasingly significant component. There is little question that this is being fueled by a growing recognition of the benefits that Bayesian inference provides. In particular, it gives us a formal mechanism to include the previous information that we frequently hold before viewing the data, it fits in nicely with sequential learning and decision making, and it immediately leads to exact
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A Study of Digital Financial Literacy (DFL) on Investment Decisions Among Private and Public Employed Women in Amravati City Chhaya Mohajankar, PRPCEM, Amravati | F. K. Thomas, PRPCEM, Amravati ![]() ![]() ![]() ![]() ![]() ![]() ![]()
To comprehend the term Digital Financial Literacy (DFL), or for that matter construct a feasible definition didn’t quite seem to be a pre-requisite in contemporary society. Subsequently, this sustains the question that remains unanswered. Expenditure, payment, savings, and even investment ever traced through the comfort of fingers and a click. DFL attempted to answer this question. This paper studies the levels of DFL competence amongst women in the public and private sectors in Amravati city and the investment choices they made. The objectives focused on seeking differences in DFL competencies of these two groups, identifying obstacles in the use of digital tools, and determining the level of preference for different investment types like mutual funds, stocks, fixed deposits, and crypto currencies. The sample was made up on working women, which instantly raises the question of financial behaviour, considering non-involuntary expenditure, and identifying challenges towards constructive sound investment. The information collected through primary sources supported by secondary sources of calculation through unstructured interviews and questionnaires meets the aims of the descriptive research design. The results served policy makers, financial institutions, and education systems aiming towards enhanced financial inclusiveness and informed investment decisions particularly for women in Amravati.
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Strategic Human Resource Management and its Impact on Organizational Competitiveness: Perspectives from the Service Industry in Haryana Poonam Bajaj, Research Scholar, Department of Commerce & Management, NIILM University, Kaithal (Haryana) | Dr. M.L. Dhaka, Professor, Department of Commerce & Management, NIILM University, Kaithal (Haryana) ![]() ![]() ![]() ![]() ![]() ![]() ![]()
This research paper explores the influence of Strategic Human Resource Management (SHRM) on organizational competitiveness within Haryana's service sector. It investigates how SHRM practices contribute to achieving sustainable competitive advantages by aligning human resource policies with organizational goals. The study examines various SHRM dimensions, including talent acquisition, training and development, performance management, and employee engagement, while assessing their role in enhancing operational efficiency, innovation, and adaptability. Using qualitative and quantitative research methodologies, this study provides a comprehensive analysis of the service industry's strategic HR practices and their impact on organizational outcomes.
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Enhancing Organizational Output through SAP MM: Material Management Trends in Indian Industries Prof. (DR.) VARSHA S. SUKHADEVE, Professor & head of Department, Smt. L.R.T College of Commerce, Akola | SAWITA DHARMAPAL DONGRE, Research Scholar, Smt. L.R.T College of Commerce, Akola ![]() ![]() ![]() ![]() ![]() ![]() ![]()
The present phenomenon in the commercial market programming is enterprise resource planning (ERP). The packaged commercial non-structured programming legacy is present. There is a quick development and tradition of ERP, as well as a rapid advancement in the overall quality of the information technology (IT) market, i.e., e-technologies. The aim of this research is to frame the trend of the SAP Package tool, Materials Management (MM) module from the central viewpoint of a significant prosperous country, where there is limited vision of control and consequently the applicative results have not been published so far. The data mapping technique has been programmed for the intended objective. The analysis revealed that the study of trends merged with present MM trends, i.e., functions of project management, efficient communication, reliable project cost reporting, and a strong integration of MM from the tool performance-oriented trend in industries, where the purpose was to produce high-quality, beneficial goods and/or civil services, having regard to the factors of human welfare that are either particularly or entirely relevant. Certain assemblages of conventional and modern methods, i.e., convergent designs along with disintegrated departments, exhibit opportunities for future study as well as a reasonable explanation dealing with time, costs, and economic benefits. An appropriate trend is to obtain from the results, and the examination of trends, observations, and resultant implications is supported. Promoted coherence, better understanding, and integrating controls are the possible results of the work. The tools were also created to be used by different organizations, which are the common deployment of trends. Training courses were facilitated along with documentation and marketing materials offered. The MM trends are also described. Our institution was then delighted to provide an illustration of current MM functionality trends at the national and international levels. The approach adopted and the resulting empirics, however, are not intended to be exhaustive. In fact, the method used has not yet been precisely described. Future work will be aimed at that.
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Implementing Expert Advice and Experience to Advance Safety Aftab Hussain, Research Scholar, Department of Management, OPJS University, Churu, Rajasthan | Dr. Ankur Soni, Associate Professor, Department of Management, OPJS University, Churu, Rajasthan ![]() ![]() ![]() ![]() ![]() ![]() ![]()
These loopholes have been identified as a potential threat to public health and safety.After the body of an LPG cylinder has been welded at a manufacturing facility, large internal tensions are caused to develop in the cylinder because of the welding process. Following completion of the welding operation, the cylinder is only partially completed. This occurs as a consequence of the fact that the cylinder has only been completed in a partial fashion. If the tensions in the cylinders are not alle
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Equity in Education: Bridging the Gap for a Brighter Future Dr. Vipin Mittal Director, Ijrts Publications, Jind, Haryana, India. Vipin.Net@Gmail.Com ![]() ![]() ![]() ![]() ![]() ![]() ![]()
The purpose of this research paper is to investigate the idea of equity in education and the important part it plays in the development of a society that is fair and just. The study goes into the historical foundations of educational inequality, investigates the differences that now exist in educational access and results, and recommends solutions to achieve equity in education. We hope that by addressing the many of facets that comprise this intricate problem, we will be able to contribute to t
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An Analytical Study on Investment Preferences for Investors in Amravati City Ms. Diksha Vijay Bhalchakra, PRPCEM, Amravati | F.K. Thomas, PRPCEM, Amravati ![]() ![]() ![]() ![]() ![]() ![]() ![]()
The research examined the method of the people of Amravati city, located in Maharashtra, regarding selection of investments and the associated criteria that motivated their choices. Investors are now becoming more conscious of their finances and are being presented with a myriad of options, such as fixed deposits, gold, and real estate, in addition to more recent offerings like mutual funds, stocks, and even cryptocurrencies. Investment choices were however influenced by specific social, economic, and cultural contexts of the region. To achieve these aims, the study collected primary data using a structured questionnaire with a simple random sampling technique. Further information was obtained from government publications, financial institutions, and market research studies. This research used a quantitative method to measure income, risk, education, and even financial knowledge to determine the most suitable investment selection in Amravati and the logic behind choosing them. It has also evaluated the effect of the past, market conditions, and even government policies on investor havior. This proved to be one of the most useful pieces of research for financial consultants, banks, and other policy makers for improving general investment practices for smaller towns. The observations and conclusions drawn from the study were however not universal because the study was only restricted to a few investments, and as an outcome, the shifting condition of the market. Nonetheless, it provided actionable recommendations too.
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Revamping the Safety Protocols in a Hotel"s Operation Entails Implementing Innovative Risk Control Measures Talwinder Singh (Management Studies), Dept. of Commerce & Management, Research Scholar, Punjabi University, Patiala (Punjab) | Dr. Sukhbir Sharma (Management Studies), Assistant Professor (Dept. of Commerce & Management), Punjabi University, Patiala (Punjab) ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Every single business activity carries with it an inherent element of danger. Business organisations should adopt strategies for professional diagnosis and active control of risk rather than taking a defensive stance and trying to avoid all risk. The paper's goal is to provide a logical presentation of corporate risk management practices and an analysis of their applicability to the hospitality sector. Physical and financial methods of risk control are discussed after a brief introduction on obj
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A Study on Behavioral Finance and Financial Decision-Making Process Relates to Loan Advancement System Harshal Dilip Dahake, Research Scholar, Taywade College, koradi, Dist Nagpur | Dr. Asawari R. Durge, Professor, Taywade College, koradi, Dist Nagpur ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Behavioral finance introduction includes psychology, sociology, research methodology into the investment behavior to expand the investment decision process. The traditional principles of the decision making process varies the presences and the investors handle the information an take the actions. Behavioral finance is not only the area of finance but the applied financial problems. This method to find out the different levels of the risk tolerances. This paper offers a detailed study on the evolution of the financial decision-making theories, focusing on the classical finance to behavioral finance. The investors faced criticism highlights the importance of the considering irrational behaviors in the financial markets. The behavioral finance shows the gap in to the integrating the psychological insights into the financial decision making process.
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Impact On Indian Economy of Russia Ukraine War Annika Taxali, Department of Economics, Grade 12, Shiv Nadar School (Noida) ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Many countries' economy, including India's, have felt the effects of the protracted war between Russia and Ukraine. The purpose of this article is to examine the effects of the conflict on the Indian economy from multiple angles. It explores the effects on international trade, energy stability, the stock market, and the macro economy as a whole. This article delves deeply into the causes and consequences of the crisis between Russia and Ukraine for India by looking at these aspects.
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Exploring Taxpayers" Awareness and Satisfaction Regarding Electronic Filing of Income Tax Returns Rangaswamy Sb, Research Scholar, Dept. of Commerce, The Glocal University Saharanpur, Uttar Pradesh | Dr. Sapna Rathore, Associate Professor, Research Supervisor, Glocal School of Business and Commerce, The Glocal University, Saharanpur, Uttar Pradesh ![]() ![]() ![]() ![]() ![]() ![]() ![]()
This abstract emphasizes the importance income tax filing plays in a nation's development by highlighting the money that may be raised from individuals through direct and indirect taxes. It recognizes the revolutionary role those new technologies—especially the internet—have played in simplifying procedures and lowering the amount of manual labour. There is a noticeable lack of understanding and use of these technologies despite these developments. When it comes to helping people and businesses
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Impacts of Workplace Anxiety: A Review of the Literature Amit Kumar Sharma ( Dept. of Commerce) , Research Scholar, SunRise University , Alwar(Rajasthan) | Dr. Arvind Goswami, Assistant Professor (Dept. of Commerce), SunRise University , Alwar(Rajasthan) ![]() ![]() ![]() ![]() ![]() ![]() ![]()
A common reaction to an increasing workload is anxiety about reaching deadlines or finishing activities. More and more individuals are experiencing stress as a result of their professions these days. Addressing this issue and taking steps to remedy the problems it may cause for persons and groups is of the utmost importance. The effects of stress on an organization's efficiency and productivity are demonstrated in this study, which also delves into the idea of workplace stress and several theori
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Effective Risk Management: An Indispensable Requirement for Organizations to Identify, Assess, and Mitigate Potential Risks and Ensure Sustainable Success Talwinder Singh (Management Studies), Dept. of Commerce & Management, Research Scholar, Punjabi University, Patiala (Punjab) | Dr. Sukhbir Sharma (Management Studies), Assistant Professor (Dept. of Commerce & Management), Punjabi University, Patiala (Punjab) ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Risk management entails a series of deliberate actions, such as identifying potential dangers, determining how to deal with them, and then putting those plans into action through the strategic allocation of available resources. Strategies that can be used to deal with risks include shifting responsibility for them to other people, staying away from potentially harmful situations, lessening the impact of potential outcomes, and learning to live with some or all of the negative effects. On the oth
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Ups And Downs in Stock Behavior: An Analytical Approach Seema F. R. Sheikh, Research Scholar, Renaissance Institute of Management Studies, Chandrapur, Maharashtra. | Dr. G.F. Surya, Principal & Research Supervisor, Renaissance Institute of Management Studies, Chandrapur, Maharashtra | Dr. Amrin Surya, Assistant Professor, Renaissance Institute of Management Studies, Chandrapur, Maharashtra ![]() ![]() ![]() ![]() ![]() ![]() ![]()
In this research, we look at how changes in macroeconomic factors affect stock market performance. GDP growth rate, unemployment rate, US Dollar return, inflation rate, debt to GDP ratio, and manufacturing to GDP ratio are the six macroeconomic variables utilised as independent variables, and their annual data is analysed. The Sensex's performance after investment is the dependent variable. The ARDL model is used to examine the connection between the regressed and independent variables. A long-t
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The Future of Housekeeping in Hotels: Merging Sustainability with Digital Transformation Hiral Mewar, Research Scholar, Rashtrasant Tukadoji Maharaj Nagpur University, Nagpur | Dr. Charuta Gajbhiya, Research Guide, Head of H.M.C.T, LAD & SRP College Nagpur ![]() ![]() ![]() ![]() ![]() ![]() ![]()
The hospitality industry is at a crossroads, balancing rising guest expectations with the imperatives of sustainability and digital transformation. Housekeeping, a core operational area in hotels, is evolving rapidly through the integration of digital technologies and eco-friendly practices. This paper explores the future of housekeeping, focusing on on-demand service models, data-driven resource management, and the adoption of closed-loop sustainability practices. Key findings highlight the shift towards AI-powered scheduling, IoT-based resource optimization, and biodegradable alternatives to single-use items. Challenges such as labour shortages, high costs of green technologies, and guest resistance to change are also examined. The study concludes that the successful merger of sustainability and digital tools can redefine housekeeping efficiency and enhance guest satisfaction, positioning hotels to thrive in an eco-conscious market.
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“A Study on Investors Awareness of Stock Market” A Naseer Miya, Research Scholar, Swamy Ramanand Teerth Marathwada University, Nanded. | Dr. Ashok P Pudale (Guide) Supervisor, Bhai Kishan Rao Deshmukh College, Chakur, Dst Latur. ![]() ![]() ![]() ![]() ![]() ![]() ![]()
The study entitles consists of Investor Awareness of Stock Markets in Stock Broking Firm. The objective is to study the impact of the investors’ awareness in the Stock Markets. To study the influence of stock and investment strategies in Zero Brokerage Bidar. To study the influence of demographic profile on investors awareness on stock market in Zero Brokerage Bidar. Primary data is collected from structured Questionnaire with 100 respondents. Descriptive Research Design is used in this study. P
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Green Retailing Strategies: A Case Study of Sustainable Practices in Modern Retail Basavaraj, Research Scholar (Commerce) Sunrise University, Alwar | Dr. C.S. Yatalli (Professor), Research Supervisor School of Commerce & Management Studies, Sunrise University, Alwar ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Utilizing green and ecological business strategies has made organizations pull together their goals from expanding benefits to cost-cutting and natural mindfulness. Organizations attempting to go greener have exhibited the significance of using business knowledge to screen progress and advise the executives of any takeoffs from the standard. Having a reasonable arrangement for ecological actions is as yet essential. Indeed, even the greatest energy clients are become more aware of the climate be
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LUXURY BRANDING: A CROSS CULTURAL PERSPECTIVE Dr. Anshu Yadav, Professor, Institute of Business Management, C.S.J.M.University, Kanpur. ![]() ![]() ![]() ![]() ![]() ![]() ![]()
International marketing scholars are continuously analysing the economic and cultural scenario across the globe to identify the challenges and the role of brands in the complex global scenario. Proper branding and its communication can go a long way in the determination of the success of marketers. Culture is a significant contributor in shaping the consumer’s beliefs and perceptions about brands and their behaviours. The term luxury has different meaning for different people around the world an
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Research Using Judgmental Sampling to Choose Samples From Ghaziabad City Internet Shoppers Swati Chandela, Department of Management, R.D Engineering College (AKTU), Ghaziabad, U.P, India | Prashant Singh, Department of Management, R.D Engineering College (AKTU), Ghaziabad, U.P, India ![]() ![]() ![]() ![]() ![]() ![]() ![]()
The objective is to investigate the factors influencing consumers' online shopping behavior. Design, technique, and approach: a descriptive study that selects samples from online customers in Ghaziabad City utilizing judgmental sampling. A questionnaire was used to collect the data. After the factor analysis is completed to determine the factors, the nonparametric test is utilized for hypothesis testing. Conclusions - The study's findings indicate that a variety of factors, such as social and de
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Impact of AI on Higher Education Dr. Anita, Assistant Professor, Economics, SDS Badamia College of Professional Studies, Varkana, Dist. Pali, Rajasthan ![]() ![]() ![]() ![]() ![]() ![]() ![]()
AI is a relatively new area of technological development, which has attracted global interest in academic and higher education sector. Increased awareness and benefits of AI in the education circle and the integration of high-performance computing systems in administrative work have accelerated the pace of transformation in the field (Fengchun et al., 2021). UNESCO is committed to supporting Member States to harness the potential of AI technologies for achieving the Education 2030 Agenda, while ensuring that its application in educational contexts is guided by the core principles of inclusion and equity. AI can inform educators of student’s engagement, learning progress, and well-being. It also has built digital apps and tools that allow for teacher interaction and individual progress monitoring. This paper we’ll explore the impact of AI on the higher education system seeks to find out the advantage and disadvantage of artificial intelligence on the higher education sector from the perspectives of learners.
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Digital Divide or Digital Drive? Analyzing Online Shopping Adoption among Middle-Class Families in Karnal and Hisar REENA GULATI, RESEARCH SCHOLAR, DEPARTMENT OF COMMERCE & MANAGEMENT, OM STERLING GLOBAL UNIVERSITY, HISAR (HARYANA) | DR. MONALISHA ROY, PROFESSOR, DEPARTMENT OF COMMERCE & MANAGEMENT, OM STERLING GLOBAL UNIVERSITY, HISAR (HARYANA) ![]() ![]() ![]() ![]() ![]() ![]() ![]()
This study investigates the adoption of online shopping among middle-class families in Karnal and Hisar, two prominent districts in Haryana, India. By examining factors such as digital literacy, infrastructure, socio-economic status, and consumer behavior, the research aims to discern whether these communities are experiencing a digital divide or embracing a digital drive. Utilizing a mixed-methods approach, including surveys and interviews, the study provides insights into the challenges and opportunities faced by these families in the digital marketplace.
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Employee Engagement in Sustainability Initiatives Positively Impacts Their Implementation Manjeet Sahota, Research Scholar, Department of Business Management, RTM Nagpur University, Nagpur, Maharashtra, India | Dr. Vinod Gawande, Research Supervisor, Department of Business Management, RTM Nagpur University, Nagpur, Maharashtra, India, Principal, City Premier College, Nagpur ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Every day it is becoming more evident that the climate is changing across the world, temperatures of continents are changing, hot places are becoming more hotter and cold places are becoming more cooler, clearly endorsing the greenhouse effect and the pace in which it is happening. It is imperial for the world to recognise that much more efforts are required to implement the sustainability practices in order that the global Sustainable Development Goals SDGs are to be achieved. Countries are collaborating and the sustainability is catching up the tempo and is being recognised as an important topic, but still lot of work is required for the companies to enhance sustainability approach in developing their products and services. The success of company’s sustainability initiatives and practices depends a lot on the employees’ acceptance and awareness especially for the service industries. Even in manufacturing and construction industries, the complete success in implementing their sustainable strategies will be achieved with the acceptance and awareness of these initiatives by the employees working with them. This research aims to investigate how employee engagement can affect the successful implementation of an organisation’s sustainability efforts, additionally it focuses on examining the effects of the employee engagement in overall motivation of the employees. The employee engagement makes the employees aware about the fact that their behaviour and actions on implementing their company’s sustainability practices can support the communities, and global businesses and the world. A mixed-methods approach is used for this research, which includes both qualitative interviews with the employees, managers and the other stakeholders like suppliers and vendors, and quantitative surveys with employees and suppliers respectively. According to the findings employee engagement plays an important role in implementing sustainability initiatives effectively. It is proven that employees who are engaged and have strong feeling of belongingness to an organisation are likely to contribute and participate in implementing the culture of sustainability in their behaviour and work processes. The result of the study concludes that the companies that engages the employees in sustainability initiatives tend to be more successful in achieving their sustainability goals and may have the competitive advantage over the other companies in the same business, and the results are more sub
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Comparative Analysis of Sustainable and Non-Sustainable Brands Madhura Umesh Dalvi, Department of Management, Shri JJT University Jhunjhunu, Rajasthan, India | Dr. Mahesh Singh Rajput, Department of Management, Shri JJT University Jhunjhunu, Rajasthan, India, ![]() ![]() ![]() ![]() ![]() ![]() ![]()
This article introduces a comprehensive exploration of sustainable and non-sustainable brands, elucidating their divergent approaches to environmental impact, social responsibility, and economic viability. Sustainable brands, characterized by ethical sourcing, minimal environmental footprints, and a strong sense of social responsibility, are increasingly favored by discerning consumers seeking transparency and ethical practices. Conversely, non-sustainable brands face mounting criticism for prac
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Consumer Perception of Coal India Limited: Analyzing The Effectiveness of Branding and Advertising Strategies Shree Gopal Agarwal, Research Scholar (Commerce) The Glocal University Saharanpur, Uttar Pradesh | Dr. Anand Kumar, Assistant Professor, Research Supervisor, Glocal School of Business and Commerce, The Glocal University, Saharanpur, Uttar Pradesh ![]() ![]() ![]() ![]() ![]() ![]() ![]()
This research paper examines consumer perception of Coal India Limited (CIL) and evaluates the effectiveness of its branding and advertising strategies. Established in 1975, CIL is a leading coal producer in India, crucial for the country’s energy supply. Despite its significant economic contributions, CIL faces challenges such as environmental concerns, negative public perception, and competition from renewable energy sources. The study highlights the importance of consumer perception in shapin
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Impact of Advertising and Marketing Mix on Buy Trends of Customer towards Herbal Products in India Pankaj Kumar Verma, Research Scholar (Management), Sunrise University, Alwar, Rajasthan | Dr. Pardeep Saini, Assistant Professor , Management ( Department of Commerce& Management) , Sunrise University, Alwar, ![]() ![]() ![]() ![]() ![]() ![]() ![]()
In today's world, people are becoming more aware of the dangers posed by manufactured goods such as medicine, food, and other items that are made with human-made chemicals that contaminate the environment. This has resulted in increased awareness of the environment and people's own well-being, resulting in shifts in buyer inclinations and purchases. Purchasers are now considering the item's impact on their health and well-being. Green marketing has risen as a result of this. Growing green advert
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Impact of Stress Level on Teacher Effectiveness in Education Dr. Naina, Assistant Professor, Department of Management Studies, DPG Institute of Technology and Management, Gurugram | Ms. Aakriti Batra, Assistant Professor, Department of Management Studies, DPG Institute of Technology and Management, Gurugram ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Despite the widespread recognition of teacher effectiveness as a crucial factor in achieving favorable student results, educators worldwide often endure chronic stress, which can impede their performance. This research looks at the multidimensional relationship between teacher stress and effectiveness. A systematic review of literature from 2000 to 2024 was carried out utilizing key educational and psychological databases. The studies were chosen for their focus on teacher stress (burnout, occupational stress, and acute stressors), teacher effectiveness (classroom management, instructional quality, and student engagement), and the mediating role of school climate and teacher well-being. According to the findings, increased stress levels—often caused by severe workloads, complex classroom dynamics, limited administrative support, and quick systemic changes (such as those induced by the COVID-19 pandemic)—are often connected with decreased teacher effectiveness. Stress appears to hinder classroom management, limit instructional clarity, and harm teacher-student interactions, all of which undermine student progress. However, some research shows weak or non-significant associations, implying that the impact of stress on effectiveness may be mitigated by individual resilience and external support networks. Mindfulness training, for example, has demonstrated potential in terms of stress reduction and classroom performance. The implications for policy, professional growth, and future research initiatives are explored.
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Role of Nabard and Central Bank of India in Effective of Implementation of KCC Scheme in Vidarbha Region Shri Manoj Pagare, Research Scholar, Department of Business Management, RTMNU, Nagpur | Dr. Vinod Gawande, Research Supervisor, Department of Business Management, RTM Nagpur University, Nagpur, Maharashtra, India, Principal, City Premier College, Nagpur ![]() ![]() ![]() ![]() ![]() ![]() ![]()
This research paper examines the role of the National Bank for Agriculture and Rural Development (NABARD) and the Central Bank of India in the effective implementation of the Kisan Credit Card (KCC) scheme in the Vidarbha region of Maharashtra, India. The KCC scheme, designed to provide timely and hassle-free credit to farmers, has faced challenges in its implementation. This study analyses the trend of agricultural advances by the Central Bank of India from 2014 to 2024, revealing fluctuations influenced by various factors, including policy changes, economic conditions, and external events like the COVID-19 pandemic. While recent years show positive growth in agricultural credit, the study highlights the need to address persistent challenges faced by farmers in accessing and utilizing KCCs. The research emphasizes the importance of understanding the specific roles of NABARD and the Central Bank of India in policy formulation, fund allocation, credit disbursement, and farmer outreach. By analysing these institutional roles alongside farmer experiences, the study aims to identify key challenges and propose policy recommendations to enhance the KCC scheme's effectiveness, ultimately improving agricultural productivity, financial inclusion, and the economic well-being of farmers in Vidarbha.
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Analyzing the Relationship Between Board Gender Diversity and Financial Performance in Nepalese Banks Padam Dongol, Assistant Professor ![]() ![]() ![]() ![]() ![]() ![]() ![]()
At present, commercial banks in Nepal have implemented guidelines and mandatory rules to increase female representation on their boards of directors. The aim of the study is to analyze the relationship between board gender diversity and financial performance in Nepalese banks Data collected from 27 commercial banks listed on the Nepal Stock Exchange from 2013 to 2020. Independent Samples t-Test analysis was conducted using SPSS -25 to compare the performance of banks with female directors versus
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The Role of Corporate Social Responsibility in Achieving Sustainable Development in India Kirti Sharma, Research Scholar, Dept. Of Management & Commerce, Mewar University, Gangrar, Chiiorgarh | Dr. Tina Bansal, Professor, Dept. Of Management & Commerce, Mewar University, Gangrar, Chiiorgarh ![]() ![]() ![]() ![]() ![]() ![]() ![]()
The nation of India is devoted to executing the Economical Improvement Objectives (SDGs). This study examines the commitment of CSR (Corporate Social Obligation) and SDGs on India's turn of events. The Reasonable Improvement Objectives and Corporate Social Obligation (CSR) can be firmly related and fundamentally affect India's turn of events. The SDGs might be connected to the monetary, social, and ecological parts of corporate social obligation, which can assist with tending to a significant nu
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An Exploration of The Influence of Emotional Intelligence on Team Dynamics and Organizational Culture Murali Kishore Velagada, Research Scholar (Management) Sunrise University, Alwar | Dr. C.S. Yatalli (Professor), Research Supervisor School of Commerce & Management Studies, Sunrise University, Alwar ![]() ![]() ![]() ![]() ![]() ![]() ![]()
It is trusted that emotional intelligence (EI) will assist with peopling capability at better levels. Accomplishing better execution levels with less assets has become basic because of the current scourge and worldwide financial emergency. To climate the present financial tempest, countries should deal with issues by accomplishing a more profound level of emotional development and acknowledgment. It is trusted that the Administrative and Diplomatic Officers (ADOs) will assume a critical part in
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The Techniques and Challenges of Using Forensic Accounting to Discover Financial Fraud Navneet Shukla, Research Scholar, Dept. of Commerce, The Glocal University Saharanpur, Uttar Pradesh | Dr. Sapna Rathore, Associate Professor, Research Supervisor, Glocal School of Business and Commerce, The Glocal University, Saharanpur, Uttar Pradesh ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Using a variety of advanced techniques and confronting many obstacles, forensic accounting has become an essential discipline in the battle against financial fraud. Forensic accountants can detect fraudulent activity through methods like data mining, digital forensics, ratio analysis, forensic auditing, and applying Benford's Law. Interviews, document checks, and statistical studies that assist spot anomalies and trends suggestive of fraud support these techniques. But the industry faces many ob
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Challenges And Opportunities: Ai Adoption in Human Resource Practices of Public Sector Banks in Delhi Rahul Sahai, Research Scholar, Dept. Commerce & Management Studies, SunRise University, Alwar (Rajasthan) | Dr. Vinesh, Assistant Professor, Dept. Commerce & Management Studies, SunRise University, Alwar (Rajasthan) ![]() ![]() ![]() ![]() ![]() ![]() ![]()
The integration of Artificial Intelligence (AI) in Human Resource (HR) practices represents a transformative shift in the operational landscape of public sector banks in Delhi. This research paper aims to comprehensively analyze the challenges and opportunities associated with the adoption of AI in HR practices within these financial institutions. Through a multi-faceted approach, the study investigates the impact of AI on talent acquisition, employee engagement, skill development, and overall HR decision-making processes.
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Export Financing by Exim Bank of India and Its Impact on Export Performance Vijayendra Swami Hiremath, Research Scholar (Management) The Glocal University Saharanpur, Uttar Pradesh | Dr. Richa Bansal (Associate Professor), Research Supervisor, Glocal School of Business and Commerce, The Glocal University, Saharanpur, Uttar Pradesh ![]() ![]() ![]() ![]() ![]() ![]() ![]()
In this study, the varied dynamics of trade and investment between India and Africa are investigated. Specifically, the study looks at the development of Indias foreign commerce, the role that development financing plays, and the breadth of forex products in enabling these exchanges. The research reveals significant trends in fields such as technology, healthcare, and infrastructure by conducting a qualitative analysis of existing literature. This analysis includes academic journals, government
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Enhancing Environmental Awareness in Rural Communities through Social Media Initiatives Vipra Bhardwaj, Research Scholar, (Management), Glocal School of Science, Glocal University, U.P. | Dr. Nirmal Sharma, Research Supervisor, (Associate Professor), Glocal School of Science, Glocal University, U.P. ![]() ![]() ![]() ![]() ![]() ![]() ![]()
The study investigates the connection between environmental awareness and social media commitment in rural networks. It dives into the segment profile, social media utilization designs, and environmental awareness levels of the studied populace. Discoveries uncover a different populace with changing financial foundations and instructive levels. While social media stages like Facebook, Twitter, Instagram, and YouTube are generally utilized, there's a need to overcome any barrier among awareness a
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Artificial Intelligence and Machine Learning Techniques for Face Recognition Nutan Sharma, Department of Management, R.D. Engineering College, Ghaziabad ![]() ![]() ![]() ![]() ![]() ![]() ![]()
There is no justification for handling an important educational event like attendance in the antiquated, tedious manner in the age of rapidly advancing current technologies. Both the pupils and the class teachers will benefit greatly from the time and energy savings provided by the attendance monitoring system. The face recognition algorithm will keep track of attendance by identifying each student's face apart from the other objects and marking them as present. All of the students' photographs
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Entrepreneurial Competency and Emotional Intelligence: A Study on Business Students and Aspiring Entrepreneurs Megha K Shukla, Research Scholar, Department of Commerce and Management, Gondwana University, Gadchiroli, Maharashtra | Supriya Sontakke, Research Scholar, Department of Commerce and Management, Gondwana University, Gadchiroli, Maharashtra | Dr. Kavita Hingane, Research Supervisor, Department of Commerce and Management, Sau. Leena Kishor Mamidwar Institute of Management Studies & Research (LKMIMSR), Kosara, Chandrapur, Maharashtra ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Entrepreneurial success is influenced by various personal and professional attributes, among which entrepreneurial competency (EC) and emotional intelligence (EI) play a significant role. This study examines the relationship between EC and EI among business students and aspiring entrepreneurs. The research aims to understand how emotional intelligence contributes to the development of entrepreneurial skills and decision-making abilities.
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The Evolution of Advertising in Haryana: Assessing the Shift from Traditional Media to Digital Platforms and Its Socio-Cultural Implications Shivani, Research Scholar, Department of Commerce & Management, NIILM University, Kaithal (Haryana) | Dr. Darshan Arora, Professor, Department of Commerce & Management, NIILM University, Kaithal (Haryana) ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Advertising has undergone a transformative journey, transitioning from traditional modes of communication to the digital domain. Haryana, with its unique cultural fabric and evolving socio-economic landscape, presents a fertile ground to study this shift. This paper explores the trajectory of advertising in Haryana, analyzing the factors driving this transition, the role of digital platforms, and the socio-cultural implications on consumers and businesses. The findings underscore how digital advertising reshapes consumer behavior, cultural identity, and local business strategies while highlighting challenges such as the digital divide and cultural homogenization.
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The Impact of Social Media Usage on the Stress Levels and Productivity of Individuals Anamika (Management), Dept. of Commerce & Management, Research Scholar, SunRise University, Alwar (Rajasthan) | Dr. Mohan Singh Naik (Management), Professor (Dept. of Commerce & Management.), SunRise University, Alwar(Rajasthan) ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Maintaining connections and making new ones are just two of the many reasons people use social media sites. Even so, with the benefits of Social Media come some drawbacks as well. It has negative psychological impacts since it satisfies wants like gossiping and self-presentation while also causing anxiety and depression. Users of social media platforms face intense peer pressure to constantly post and interact. Their ability to focus, to switch between tasks, and to deal with a lot of informatio
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Tourism after Corona: Impacts of Covid 19 Pandemic and Way Forward For Tourism and Hotels in Madhya Pradesh Shivansu Sachan, Asst. professor, Institute of Hotel Management Department, CSJM University, Kanpur ![]() ![]() ![]() ![]() ![]() ![]() ![]()
The global pandemic of novel Corona has not only brought entire socio-economic structures in to a standstill but has challenged the globalization and global operations of enterprises. Paradoxically, potential repercussions and alternative way outs are yet volatile. However, for a speedy recovery and regain of the economy, employment and business functions a sustainable and fresh beginning is necessary in most of the worsened economic sectors. Conventionally, an infection used to attack the vulne
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An Analytical Study of Agricultural Crop Insurance in India Mr. Niteen D. Gayakwad, Research Scholar, Vidya bharati College, Seloo Dist. Wardha (MS) | Dr. Siddhartha D. Nagdive, Research Guide, Vidya bharati College, Seloo Dist. Wardha (MS) ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Today, about 65 percent of the country's population lives in rural areas, i.e. villages, and the main occupation of these people is agriculture. Therefore, the agriculture sector is seen as an important source of income in the economy. 'There is a lot of uncertainty and risk in the agriculture sector, due to insufficient and uncertain rainfall, floods, droughts and many other reasons, standing crops in agriculture are destroyed. This causes immense losses to the farmers. No one can guarantee that the crops grown by farmers by investing their capital and labor will remain intact until harvest, in such a situation, not only does the farmer suffer financial loss, but the farmer also wastes the mental energy required for full production, because he is not sure that the crop will be harvested even after sowing again. The concept of crop insurance scheme came up to solve this problem.
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Critical Evaluation of the Role of Inclusive Education in Developing Resilience, Courage and Coping Strategies in Transgender Population Pradeep Sundaresan, Ph.D. Research Scholar, Faculty of Management Studies, WISDOM, Banasthali Vidyapith, Rajasthan ![]() ![]() ![]() ![]() ![]() ![]() ![]()
The marginalization and stigmatization faced by transgender individuals have resulted in their continued exclusion from mainstream society, particularly in educational settings. To address this issue, this research aims to comprehensively explore the role of inclusive education in fostering resilience, courage, and coping strategies among transgender population. The rationale for doing this research arises from the widespread biases and discrimination encountered by transgender individuals, whic
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Provincial Health Account Division (PHAD) Systems and Their Contribution to Rural Economic Upliftment Harshita Pathak, Research Scholar, Department of Economics, Radha Govind University, Ramgarh, Jharkhand | Dr. Ramratan, Assistant Professor, Department of Economics, Radha Govind University, Ramgarh, Jharkhand ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Health financing reforms play a crucial role in rural economic development by improving health outcomes, increasing labor productivity, and reducing financial hardship. This paper investigates how the Provincial Health Account Division (PHAD) system contributes to rural prosperity by ensuring transparent, equitable, and evidence-based allocation of health resources. Using a mixed-methods approach—including case studies, government reports, and secondary data analysis—this research finds that PHAD implementation leads to increased healthcare coverage, reduced out-of-pocket expenditures, and overall economic improvements in rural areas. The findings support the integration of health financing strategies like PHAD in broader rural development policies.
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Youth Engagement in Sustainable Tourism: A Stakeholder Approach to Haryana’s Future Development Naveen, Research Scholar, Department of Business and Commerce, Glocal University, Saharanpur (Uttar Pradesh) | Dr. Indresh Pachauri, Assistant Professor, Department of Business and Commerce, Glocal University, Saharanpur (Uttar Pradesh) ![]() ![]() ![]() ![]() ![]() ![]() ![]()
This paper explores the role of youth as catalysts for sustainable tourism in Haryana, India, through a multi-stakeholder framework. By analyzing the interplay between ecological preservation, cultural heritage, and economic growth, the study highlights strategies to empower young people as active contributors to tourism sustainability. It emphasizes collaborative governance models involving government agencies, NGOs, local communities, and educational institutions. Mixed-method research, including surveys, interviews, and case studies, reveals opportunities and challenges in youth-led tourism initiatives. The paper concludes with policy recommendations to institutionalize youth participation in Haryana’s tourism ecosystem.
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Employee Perceptions of Work-Life Balance and Its Relationship to Job Satisfaction in Indian Public Sector Banks Ruchi Khandelwal,Research Scholar (Management) The Glocal University Saharanpur, Uttar Pradesh | Dr. Shikha Bansal (Professor),Research Supervisor Glocal School of Business and Commerce, The Glocal University, ![]() ![]() ![]() ![]() ![]() ![]() ![]()
The expression "balance between serious and fun activities" alludes to the craft of successfully organizing one's private and expert lives to accomplish a condition of harmony. Right now, an individual is where they are open to dealing with the obligations that are attached to their profession and their loved ones. It is crucial for find some kind of harmony between one's very own time, paid work, and neglected work to guarantee such one's reality and profession capability easily along with each
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Comparative Study of Financial Inclusion Models in Haryana: SHGs vs. Microfinance Institutions Suman Goyal, Research Scholar, Department of Commerce & Management, NIILM University, Kaithal (Haryana) | Dr. M.L. Dhaka, Professor, Department of Commerce& Management, NIILM University, Kaithal (Haryana) ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Financial inclusion plays a critical role in enhancing the socio-economic well-being of underserved populations. This study undertakes a comparative analysis of two prominent financial inclusion models in Haryana, India: Self-Help Groups (SHGs) and Microfinance Institutions (MFIs). By examining their operational frameworks, outreach, and impact on rural and semi-urban populations, the research identifies strengths, weaknesses, and areas for policy intervention. Data is collected through a mixed-method approach, including primary surveys and secondary data analysis. The findings highlight the relative effectiveness of each model in promoting financial literacy, empowering women, and fostering economic development.
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Innovative Marketing and Branding Strategies: A Modern Approach to Competitive Advantage Shri Rajarshi Dey, IOFS (DGM-NADP) Research Scholar, Department of Business Management, RTMNU, Nagpur | Dr. Vinod Gawande, Research Supervisor, Department of Business Management, RTM Nagpur University, Nagpur, Principal, City Premier College, Nagpur ![]() ![]() ![]() ![]() ![]() ![]() ![]()
In today's dynamic marketplace, businesses must evolve their marketing and branding approaches to stay competitive. Digital technologies, AI advancement and shifting consumer behaviours have transformed brand-audience engagement. As traditional marketing loses effectiveness in an era of personalization, companies are adopting innovative strategies that utilize cutting-edge tools and consumer insights to strengthen brand identity and cultivate customer loyalty. This paper examines current marketing and branding innovations, analysing how businesses can leverage these developments for competitive advantage. It explores digital transformation's impact through AI-driven analytics, automated campaigns and real-time data utilization. The paper also investigates experiential marketing via AR and VR, which create immersive experiences resonating with modern consumers. Sustainability-driven branding is another key focus, showing how aligning business goals with environmental and social responsibility benefits companies as consumers increasingly value ethical practices. Brands incorporating eco-friendly initiatives, supply chain transparency and responsible messaging gain advantages in building trust. The rise of influencer marketing, micro-targeting and omnichannel engagement also contributes to creating cohesive brand presence. The paper presents case studies from global and Indian industry leaders who have successfully implemented innovative strategies by embracing digitalization, AI-powered insights and sustainability integration. Through analysing these real-world examples, this paper provides a strategic framework for enhancing customer engagement, strengthening brand equity and establishing market presence in today's competitive landscape.
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Challenges And Opportunities of Entrepreneurship: A Study with Special Reference to Women of India Singh Rahul Shitala Prasad, Research Scholar, SunRise University Alwar, Rajasthan | Dr. Neeru Batham, Associate Professor, Department of Commerce and Management, SunRise University Alwar, Rajasthan ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Women entrepreneurship should be recognized as an important source of economic growth in India. Women entrepreneurs create new jobs for themselves as well as others and also provide society with different solutions to management, organization and business problems. However, they still represent a minority of all entrepreneurs as they often face gender-based barriers to starting and growing their businesses, like discriminatory property, matrimonial and inheritance laws and/or cultural practices;
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Exploring the Relationship between Demographic Profile and Financial Capability: A Study of Uttar Pradesh Dr. Mohit Kumar,Assistant Professor, Department of Business Management, CSJM University, Govt. of UP, Kanpur | Dr. Sanjeev Kumar Singh,Assistant Professor, Department of Business Management, CSJM University, Govt. of UP, Kanpur | Dr. Pravin Kumar Agrawal,Assistant Professor, Department of Business Management, CSJM University, Govt. of UP, Kanpur ![]() ![]() ![]() ![]() ![]() ![]() ![]()
In India, the concept of personal finance has gained traction among academics due to its practical relevance, especially considering the low levels of disposable income and high levels of financial mismanagement. The absence of a savings culture among the Indian population has created significant problems for those with limited financial resources. Policymakers have failed to address this issue, leading to short-sighted policy decisions. To achieve inclusive growth and development, financial cap
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A Review on Relationship Between Work-Life Balance Techniques and Work-Life Conflict Factors Among Working Women Mrs. Rohini Relkar, Research Scholar, Department of Business Management, RTMNU, Nagpur | Dr. Vinod Gawande, Research Supervisor, Department of Business Management, RTM Nagpur University, Nagpur, Principal, City Premier College, Nagpur ![]() ![]() ![]() ![]() ![]() ![]() ![]()
This study delves into the factors contributing to work-life conflict and the strategies employed by working women to achieve a balance between their professional and personal responsibilities. With an increasing number of women joining the workforce, managing these dual roles has emerged as a significant challenge. The research highlights key contributors to work-life conflict, including challenges in time management, workplace pressures, and societal expectations. It also examines practical solutions adopted by women, such as embracing flexible work schedules, delegating tasks effectively, and prioritizing self-care. By analyzing data gathered from different research papers, the study underscores the critical role of organizational policies and individual coping strategies in promoting work-life balance among working women from different sectors. Additionally, it emphasizes the importance of societal support in fostering an environment conducive to work-life integration. The paper concludes with actionable recommendations for policy-makers and organizations to cultivate more supportive ecosystems for working women.
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Macroeconomic Factors and Financial Integration: A Review Devidas Raosaheb Jadhav, Research Scholar, Department of Commerce, Janardan Rai Nagar Rajasthan Vidyapeeth University Udaipur, Rajasthan | Prof. Dr. Sakshi Mahipal, Professor, Department of Commerce, Janardan Rai Nagar Rajasthan Vidyapeeth University Udaipur, Rajasthan ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Our findings suggest that macroeconomic factors exert a significant influence on financial integration in India. In particular, we observe that periods of higher inflation tend to coincide with lower levels of financial integration, indicating a negative relationship between inflation and integration. Additionally, fluctuations in exchange rates and interest rates also impact the extent of financial integration, with volatility in these variables often leading to disruptions in financial markets
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Scheduled and Non-Scheduled Bank in India Dr. Mayank Jindal, Assistant Professor, School of Business Management, C.S.J.M. University, Kanpur | Prakash Narain Pandey, Assistant Professor, School of Business Management, C.S.J.M. University, Kanpur | Rahul Agarwal, Assistant Professor, School of Business Management, C.S.J.M. University, Kanpur. ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Governance and commercial banks two types of banks that are working in India and every commercial bank must be a scheduled bank or non-scheduled bank. Reserve Bank of India (RBI) gives the license to the commercial banks in India. Scheduled banks are banks listed in the 2nd schedule of the Reserve Bank of India and able to take low-interest loans from the Reserve Bank of India and membership in clearinghouses but some extra requirements must follow by every scheduled bank. Section 42 of Reserve
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A Detailed Concept Review of Sustainable Consumption and Production with Special Reference to The United Nations Sustainable Development Goal 12 Miss. Soma Banerjee, Research Scholar, Department of Business Management, RTMNU, Nagpur | Dr. Vinod Gawande, Research Supervisor, Department of Business Management, RTM Nagpur University, Nagpur, Principal, City Premier College, Nagpur ![]() ![]() ![]() ![]() ![]() ![]() ![]()
The world is experiencing immense environmental deterioration and other related issues and thus, in the past few decades the concept of sustainable consumption along with sustainable production is gaining prominence. From the many reasons which leads to environmental and other issue suntenable consumption and production is one of the major reasons causing these challenges. Thus, the concepts of sustainable consumption and production has emerged as a critical concept in addressing the global environmental, social, and economic challenges. Although the concepts of sustainable consumption and sustainable production are now a part of our everyday conversation but majority of us have a very vague idea related to these concepts. Therefore, this research paper explores the concept of Sustainable Consumption and Production, its significance, and the various strategies and practices that can contribute to more sustainable consumption and production patterns. The paper reviews the key drivers, barriers, and policy frameworks that influence Sustainable Consumption and Production, with an emphasis on its relevance to achieving the United Nations Sustainable Development Goals (SDGs), particularly Goal 12: Responsible Consumption and Production. By examining contemporary examples, research papers and case studies, this paper seeks to provide insights into the practical application of Sustainable Consumption and Production principles and highlight the roles of governments, businesses, and consumers in fostering a sustainable future.
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A Study on India"s First Step in The Direction of Green Growth and Green Economy for Sustainable Development Gavaskar Pandey, Ph.D Research Scholar, Department of Commerce, Shri Jagdishprasad Jhabarmal Tibrewala University, Jhunjhunu, Rajasthan, India | Dr. Neeraj Basotia, Department of Commerce, Shri Jagdishprasad Jhabarmal Tibrewala University, Jhunjhunu, Rajasthan, India ![]() ![]() ![]() ![]() ![]() ![]() ![]()
The phrase "green economy" has gained significant global traction, prompting numerous nations to prioritise environmental concerns and embrace it as their principal economic framework. India is among the few countries undergoing swift economic expansion while prioritising sustainable development. "Green growth" denotes the advancement of economic development while safeguarding the sustainability of natural resources that are essential for environmental conservation. The Union Budget of India for 2023–2024 emphasises green growth, targeting a shift towards a green economy through environmentally friendly agriculture and renewable energy. The green economy concept prioritises environmental conservation alongside financial advantages to foster more resilient and sustainable economies. The green economy aims to eliminate or significantly reduce this development cost. The environment and natural resources must be preserved as they constitute our most important assets. Proponents of the green economy or low-carbon economy assert that environmental preservation must significantly influence the formulation and execution of all economic policies. Environmental hazards impede economic advancement due to their adverse impact on both society and the ecosystem. This study article elucidates the concepts of "green economy," "green growth," and "sustainable development." The text examines the transformation of significant economic sectors to a green economy, along with the opportunities and challenges confronting India. India has the potential to spearhead global green growth and economic advancement to achieve sustainable development.
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Comparative Analysis of Consumer Attitudes towards E-Technology Adoption in Retail Banking: A Study of Public and Private Sector Banks Prof. Ashish V. Mundafale, Research Scholar, C.P. & Berar E.S. College, Tulsibag Mahal (Nagpur) | Dr. Medha Kanetkar, Professor & Research Supervisor, C.P. & Berar E.S. College, Tulsibag Mahal (Nagpur) ![]() ![]() ![]() ![]() ![]() ![]() ![]()
This paper presents a comparative analysis of consumer attitudes towards the adoption of e-technology in retail banking, focusing on both public and private sector banks. With rapid advancement of technology, banking sector has witnessed a significant transformation in its service delivery mechanisms, particularly through the integration of electronic platforms. This study aims to investigate the perceptions of consumers concerning e-technology usage in banking services and to compare these perc
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Impact of Ethical Advertising on Consumer Behaviour: A Study of Moral Principles in Commercials in Delhi Amit Singh, Researcher (Department of Management), Glocal University, Saharanpur, Uttar Pradesh | Dr. Gagandeep Kaur (Assistant Professor) (Department of Management), Glocal University, Saharanpur, Uttar Pradesh ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Focusing on the mentality of consumers affected by ads that incorporate moral principles, this study investigates the effects of ethical advertising on societal organisational practices and consumer behaviour. Ethical commercials promote moral principles in an effort to entice customers. The research used a pre-determined questionnaire to gather primary data from 250 respondents in Delhi, ranging in age from 15 to 35. The respondents were selected using a basic random sampling procedure. With SP
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Paradigm Shift in Human Resource Management withChange in Perspective Digital Era Ms. Pallavi Mishra, Assistant Professor, Schoolof Business Management , CSJM University ![]() ![]() ![]() ![]() ![]() ![]() ![]()
In the digital transition era of today, human resource management experiences a paradigm shift for change. Changes in the market economy, globalization, diversity in workforce and technology have put new demands on the organization and have led this area in a completelynew direction. However, I believe that these challenges have created many opportunities for HR and the organization as a whole. Therefore, the main purpose of this article is to (a) review the challenges and opportunities that wil
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Participation of Artificial Intelligence with Productivity and Economic Development in India Suhani Bharadiya, Student (MA Economics) Maharana Pratap Government PG College, Chittorgarh (Raj.) ![]() ![]() ![]() ![]() ![]() ![]() ![]()
The rapid progress of Artificial Intelligence (AI) has changed economies worldwide including India's economic scenario. Currently, the entire world is benefiting from the application and abilities of AI. Research paper studies the versatile role of artificial intelligence participation in economic development and management in India. Studies focuses on mainly economic factors such as agricultural development, business, research and innovation, fundamental education infrastructure Development, improvement in health sector and employment generation. where AI can contribute to improving Indian economy and stability. In fact, India's economy has seen a revolution of integration with the manufacturing, AI-robotics and automation. This has increased productivity and efficiency, and has reduced operational costs, and has improved production quality, so the application of AI has led to a radical change in factors such as the development of the nation infrastructure, skill growth and international cooperation, whereby Indian economy has become competitive globally village.
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A Study of Pradhan Mantri Fasal Bima Yojana on Agricultural Risk Mitigation and Enhancing Farmer's Livelihood in Karanja Taluka Vaibhav Devanand Pawar, P.R. Pote Patil College of Engineering and Management, Amravati | F. K. Thomas, P.R. Pote Patil College of Engineering and Management, Amravati ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Abstract The present study analyzed the experiences of 100 farmers in Karanja Taluka, Maharashtra, focusing on their struggles with crop failures, insurance schemes, and the impact of the Pradhan Mantri Fasal Bima Yojana (PMFBY) on their lives. Agriculture is the backbone of India's economy, but farmers face significant challenges such as unpredictable weather, droughts, and financial difficulties. Launched in 2016, PMFBY was designed to provide crop insurance, offer financial stability, and promote modern farming practices. In Karanja Taluka, crop failures primarily occur due to floods, irregular rainfall, droughts, and pests. These issues create considerable financial stress, which makes insurance coverage essential. PMFBY aims to protect farmers against these risks. This study assesses farmers' understanding of the scheme, satisfaction, and impact on their income. Most farmers learn about PMFBY through insurance agents, while government efforts to disseminate information, have been less effective. Many farmers appreciate the financial support but encounter challenges such as delayed claim settlements and complex procedures. Some farmers benefit from PMFBY, while others feel that it has not improved their financial security. To enhance the effectiveness of PMFBY, several improvements are necessary, including faster claim settlements, more effective awareness campaigns, and simplified processes. By implementing these changes, the scheme can provide better financial security for farmers and support sustainable agriculture in the long run.
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"An Empirical Study on the Influence of Enterprise Type in the Decision to Secure MUDRA Loans" Sonali Dutta, Research Scholar, Rashtrasant Tukadoji Maharaj Nagpur Universiity | Dr. Kavita Patil, Ph.D, MBA, M Sc Assistant Professor PDIMTR, Dhanwate National College Nagpur. Rashtrasant Tukadoji Maharaj Nagpur Universiity ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Loans from the Micro Units Development and Refinance Agency (MUDRA) have become a vital financial instrument for encouraging small enterprises and entrepreneurship in India. However, a number of variables, such as the nature of the business, may have an impact on the decision-making process involved in obtaining MUDRA loans. The purpose of this study is to determine the obstacles involved in obtaining MUDRA loans and to look at how enterprise type affects this decision. Data from a sample of b
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The Impact of Digital Transformation on Economic Growth: A Study with Reference to India Dr. Murali Anand, Associate Professor, Department of Economics, GFGC Shidlaghatta, Karnataka, India ![]() ![]() ![]() ![]() ![]() ![]() ![]()
The rapid advancements in digital technology have significantly influenced economic growth across the globe. In the Indian context, digital transformation has played a pivotal role in enhancing productivity, employment, and overall economic efficiency. This paper examines the economic implications of digital transformation in India, highlighting key trends, opportunities, and challenges. The study utilizes secondary data sources and employs an analytical approach to evaluate the impact of digitalization on various sectors. The findings suggest that digital transformation contributes positively to GDP growth, financial inclusion, and industrial efficiency, while also posing regulatory and infrastructural challenges. The paper concludes with policy recommendations to maximize the benefits of digitalization in India's economic framework.
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Gst And Its Impact on Taxation and Compliance Strategies of Indian Corporations: A Study of Pre-and Post-Gst Assessment Procedures Deepak Kukreja, Research Scholar, Dept. of Commerce, Mewar University, Gangrar | Dr. Chetali Agarwal, Professor, Dept. of Commerce, Mewar University, Gangrar ![]() ![]() ![]() ![]() ![]() ![]() ![]()
This research analyzes the impact of GST on corporate tax compliance and the operational efficiency in India. This study is aimed at achieving two major objectives: It attempts to evaluate the effect of GST on tax compliance, both for the pre and post GST implementation periods, secondly to establish if there is a significant change in the practice of corporate tax evasion post-GST. Thirdly, the outcome of profitability and fiscal results for the different sectors. The research design adopted was descriptive-analytical in nature and gathered primary data collected through corporate executive, tax professionals, and industry experts' surveys and further analyzed through the usage of secondary data from corporate financial records and government reports. The sample size consisted of 100 respondents in the education, hospitality, and logistics industries. To ascertain the relationship between GST implementation and the dependent variables involved, namely tax compliance, tax evasion, and
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Impact of Integration of Artificial Intelligence in Customer Relationship Management (CRM) Surendra Kumar, Assistant Professor (Guest Faculty) Deptt. of Commerce, Vidya Sambal Yojana (Raj. Govt.) MBR Govt. PG College Balotra, Rajasthan ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Customer Relationship Management (CRM) is the key for a business organization to have insight about customer need, preference and behaviour. The integration of Customer Relationship Management and Artificial Intelligence holds a great potential for organization effectiveness. This paper tries to investigate how AI have significantly impacted CRM with a focus on potential AI tools like chatboats etc. AI have opened doors for a business organization to be present for consumers round the clock, so that consumers can get solution to their issues anytime. Emergence of internet and e-commerce have provided consumers a platform that enables them to shop 24/7. This has created a need for a business organization to be available for customers anytime they need any help. Studying about changing consumer behaviour enhances the need for integration of Artificial Intelligence in the field of Customer Relationship management. Mixed method approach of this study helped in finding that client centric approach is crucial for management to stand in today’s intensified competitive environment. The research result shows that AI is critically beneficial for the success of business since it helps in enhancing the consumer experiences and it also provide the management various tools to study consumer behaviour. Artificial Intelligence empowers a business to enrich its customer interaction to have deep knowledge about consumer behaviour for forming strategic future plans.
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A Study on Role of Artificial Intelligence in Increasing Overall Purchase Decision for Organic Product Vaishali Fating, Associate Professor, Department of Commerce, Dr. Ambedkar College, Nagpur | Sheetal Jaikar, Assistant Professor, G H Raisoni College of Engineering, Nagpur | Tamanna Sayyad, Research Scholar, G H Raisoni College of Engineering, Nagpur ![]() ![]() ![]() ![]() ![]() ![]() ![]()
The growing demand for organic products, driven by increased consumer awareness of health, sustainability, and environmental concerns, has transformed the global marketplace. Despite this demand, challenges such as high costs, limited accessibility, and the lack of trustworthy information continue to hinder the growth of the organic product industry. Artificial Intelligence (AI) presents a transformative solution to these barriers, leveraging technologies like machine learning, natural language processing, and blockchain integration to revolutionize the organic product ecosystem. This research investigates the role of AI in shaping consumer behavior and influencing purchase decisions for organic products. It highlights how AI-driven tools enhance transparency, ensure authenticity, and foster trust by enabling traceability, quality assurance, and personalized consumer experiences. Furthermore, AI-powered marketing, demand forecasting, and supply chain optimization streamline operations, improve accessibility, and make organic products more affordable. By addressing existing market challenges, this study demonstrates how AI serves as a strategic enabler of growth, consumer satisfaction, and sustainability in the organic product industry.
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Analyzing the Impact of Social Media Platform on Consumer Actions in Online Commerce: Exposure the Influence Dr. Meera Arora, Associate Professor, DAVIM, Faridabad. | Ms. Sweety Rani, Research Scholar, Imsar, MDU, Rohtak ![]() ![]() ![]() ![]() ![]() ![]() ![]()
The research aims to evaluate the efficiency of social media's showcasing system and draw comparisons with more conventional forms of advertising in terms of how well it establishes brands and shapes consumer behaviour. Contextual examination of social media's influence on customer purchase behaviour, with a focus on Specialized University was the aim of the review. Finding out how social media influences customers' purchase decisions is the primary objective of this research. The review's spec
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Infrastructural Facilities and Institutional Support Network for the Growth of the SSI Sector Mr. Govindaraja A Bhatta,Assistant Professor [Commerce]’R S Mundle Dharampeth Arts, Commerce College, Nagpur ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Small Scale Industries are the back bone of Indian Industrial scenario. They are the most important part in the economical sector and hence command utmost attention for support and implementation of Government schemes and support system. These measures include protection to SSI sector, developing infrastructural facilities, modernisation and technology upgradation. Special financial assistance at easy terms and conditions along with lower rate of interest, marketing assistance, taxation benefits
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Difference between Small Scale & MSME Surekha Sumeet Pokhare, Research Scholar, Department Of Commerce and Management, Shri Jagdishprasad Jhabarmal Tibrewala University, Vidyanagari, Jhunjhunu, Rajasthan | Dr. Kritika Singh, Assistant Professor, Department Of Commerce and Management, Shri Jagdishprasad Jhabarmal Tibrewala University, Vidyanagari, Jhunjhunu, Rajasthan ![]() ![]() ![]() ![]() ![]() ![]() ![]()
The "Make in India" initiative, launched in 2014 by the Government of India, seeks to promote domestic manufacturing and position the country as a global manufacturing hub. This paper examines the impact of the initiative on small scale industries (SSI) in Mumbai, the financial capital of India. Small scale industries play a vital role in Mumbai's economic landscape, contributing to employment and local industrial development. The objectives of the Make in India initiative include job creation,
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The Impact of Self-Help Group Interventions on Women"s Socioeconomic Statue Smt. Nagaratna M Naik, Principal & HOD, Department of Post Graduate Studies in Commerce, Vivekananda MSW College, Raichur (Karnataka) ![]() ![]() ![]() ![]() ![]() ![]() ![]()
This study examines at how Self-Help Groups (SHGs) affect rural women's socioeconomic standing in the Assamese district of Jorhat. The results show that SHGs considerably improve members' personal growth, social empowerment, and financial security. Presidents are primarily in charge of medium-sized organizations that have regular weekly meetings, strong financial ties, and are mostly connected. SHG formation is primarily driven by the desire to promote savings and financial stability, with less
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Carbon Footprints, Global Shifts: The Climate Change Connection Gavaskar Pandey, Ph.D Research Scholar, Department of Commerce, Shri Jagdishprasad Jhabarmal Tibrewala University, Jhunjhunu, Rajasthan, India | Dr. Neeraj Basotia, Department of Commerce, Shri Jagdishprasad Jhabarmal Tibrewala University, Jhunjhunu, Rajasthan, India ![]() ![]() ![]() ![]() ![]() ![]() ![]()
This study explores the critical relationship between carbon emissions and climate change, drawing attention to their environmental implications and the urgent need for sustainable practices. Using secondary data from credible global and national sources, the research highlights recent trends in carbon emissions, especially during the COVID-19 pandemic lockdowns, and assesses the resulting impact on climate indicators. The study also discusses the importance of adopting a low-carbon economic model and recommends strategies for mitigating carbon footprints through policy, innovation, and behavioral change.
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The Impact of Psychological and Informational Factors on Consumer behaviour Amit Singh, Researcher (Department of Management), Glocal University, Saharanpur, Uttar Pradesh | Dr. Gagandeep Kaur, (Assistant Professor) (Department of Management), Glocal University, Saharanpur, Uttar Pradesh ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Consumer behaviour is a complex interplay of various factors, including psychological and informational influences. This research paper delves into how these factors impact consumer decision-making processes, purchasing patterns, and brand loyalty. By understanding these dynamics, marketers can develop more effective strategies to influence consumer behaviour positively. This paper examines the theories, models, and empirical studies related to psychological and informational factors affecting c
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‘The Application of AI as a Game Changer for Reshaping Human Resource Management Process’ Mr. Akashdeep, Research Scholar, Deptt. of Commerce, S.N.D.B. Govt. P.G. College, Nohar (Raj.) | Dr. Sanjeev Kumar Bansal, Associate Professor, Deptt. of Commerce, S.N.D.B. Govt. P.G. College, Nohar (Raj.) ![]() ![]() ![]() ![]() ![]() ![]() ![]()
The present era is the era of science. Science has continuously set new records of development. Every day some experiment is happening in science. One such successful experiment has also taken place in Artificial Intelligence (AI). In the current technological innovation, Artificial Intelligence is a fundamental element that concerns itself with the emulation of human intelligence in computational equipment and systems. Currently almost every industry is using AI technologies to implement digital revolution that has changed the way we live our lives. The widespread adoption of AI in businesses and corporations is helping them streamline their processes, increase productivity, increase efficiency, and reduce costs. Today organizational growth depends on how well it integrates its labour, resources, processes and machinery to generate value at low cost. Human resource technology has also advanced towards this innovation, one of these technologies is Artificial Intelligence. The objective of this study is to assess the benefits of AI in human resource management and how AI is applied in human resource management. The possible challenges and impacts related to this have to be evaluated. It is paramount for companies and professionals to understand how this technology works and what is its role in various HRM functions. The present study focuses on giving a theoretical framework on the role of AI in Human Resource Management in the recent era through which AI is bringing changes in the field of Human Resource Management. This study highlights the key benefits, hidden challenges of AI when applied to HRM and also shows its future prospects.
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सकल घरेलू उत्पाद: पूर्ण रोजगार संतुलन के पक्ष Anmol Wadhwa, Research Scholar, Department of Commerce, Tantia University, Sri Ganganagar (Raj.) | Dr. Veena Taneja, Assistant Professor, Department of Commerce, Tantia University, Sri Ganganagar (Raj.) ![]() ![]() ![]() ![]() ![]() ![]() ![]()
तृतीयक क्षेत्र विकसित और विकासशील दोनों देशों की अर्थव्यवस्थाओं में केंद्रीय भूमिका निभाता है। वे सभी विकसित अर्थव्यवस्थाओं के सकल घरेलू उत्पाद के आधे से अधिक के लिए जिम्मेदार हैं और अधिकांश विकासशील अर्थव्यवस्थाओं में एकल सबसे बड़े क्षेत्र का गठन करते हैं। सेवाओं की वृद्धि के पीछे मुख्य कारणों में तेजी से शहरीकरण, सार्वजनिक क्षेत्र का विस्तार और मध्यवर्ती और अंतिम उपभोक्ता सेवाओं की बढ़ती मांग शामिल है। संपूर्ण अर्थव्यवस्था की उत्पादकता और प्रतिस्पर्धात्मकता के लिए कुशल सेवाओं तक पहुंच महत्वपूर्ण हो गई है।
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Artificial Intelligence in Digital Marketing: Enhancing Strategies for Business Growth Bhim Chand Kumawat, Assistant Professor, Commerce, Sobhasaria College, Sikar (Rajasthan) ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Artificial intelligence has been discovered as a key driver of change in digital marketing, providing companies with the tools to create their own identity, increase client real estate and achieve sustainable growth. This paper discusses in depth the theory of AI in digital marketing, reinvents traditional theories and focuses on its capabilities through other data analytics, machine learning and predictive learning. AI enables marketers to personalize consumers by analyzing large amounts of data, predicting behavior and providing instant personalized content that is customizable to them. AI allows marketers to personalize consumers by examining large datasets, predicting behavior and providing instant customized content. Solutions such as chat-bots, advertising engines and automated email marketing systems not only display advertising but also reinforce it with ads. The research emphasizes the impact of AI-powered tools in areas such as programmatic advertising, sentiment analysis, and social media management, helping companies achieve improved accuracy and return on investment. It further examines the ethical challenges posed by AI, such as concerns about data privacy and algorithmic biases, urging the responsible integration of these technologies. Case studies showcasing successful AI-enhanced campaigns illustrate how organizations have used AI to increase brand visibility, improve customer retention, and respond to emerging market trends. Through the promotion of innovation and adaptation, artificial creations are being developed rapidly, enabling them to maintain their contribution in the digital environment. However, access to technology, the significant cost of implementation, and the intellect involved in expertise must be resolved in order to fully realize the AI infrastructure. This paper emphasizes that specific hypotheses have been presented for expanding the incorporation of AI in digital marketing to business, making it an essential resource for contemporary marketers.
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A Literature Review on AI in Risk Management: Transforming Accounting Practices Sanofar Khatri, Assistant Professor, Department of Management Studies, Sobhasaria Group of Institutions ![]() ![]() ![]() ![]() ![]() ![]() ![]()
This literature review examines the transformative impact of Artificial Intelligence (AI) on risk management within the accounting profession. Traditional risk management techniques are cur-rently being completely transformed by AI technologies, especially machine learning, predictive analytics, and data mining, which offer improved capacities for recognizing, evaluating, and reducing financial hazards. Key research on the use of AI tools in accounting to identify possi-ble hazards, including fraud, market volatility, credit defaults, and operational inefficiencies, is summarized in the review. Large datasets, trends, and prospective outcomes may all be pro-cessed by AI, which makes it possible to use more proactive and data-driven risk management techniques. This enhances decision-making and lowers the possibility of expensive financial mistakes. Dynamic risk parameter adjustment, scenario analysis, and real-time risk monitoring are made possible by the incorporation of AI into risk management frameworks. Furthermore, human accountants can concentrate on more complex strategic analysis since AI has the ability to automate repetitive risk assessment duties. Nonetheless, issues with model transparency, data quality, and the requirement for specific knowledge to decipher AI results are addressed. The evaluation also takes into account the ethical ramifications of AI in risk man-agement, specifically with regard to predictive bias and data privacy. In conclusion, research indicates that AI is not only increasing the effectiveness of risk man-agement but also reorienting accountants' roles in managing corporate risks to be more strategic and forward-thinking rather than focusing on compliance and control.
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Corporate Governance and Financial Performance of Select Industries DEEPAK KUKREJA, RESEARCH SCHOLAR, DEPT. OF COMMERCE, MEWAR UNIVERSITY, GANGRAR | DR. CHETALI AGARWAL, PROFESSOR, DEPT. OF COMMERCE, MEWAR UNIVERSITY, GANGRAR ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Introduction: The idea of corporate governance, which places an emphasis on responsibility and openness within the system, is becoming more popular in India. Aim of the study: the main aim of the study is Corporate Governance And Financial Performance Of Select Industries Material and method: The effect of corporate governance practices on company financial performance is examined by modifying EBIT over a period of eight years (2012-2020). Conclusion: In this section, we look at how different Corporate Governance Practices might affect a company's bottom line.
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Influence of Advertising on Consumer Behavior and Fashion Trends Nimbalkar Kiran Shrirang, Research Scholar, Department of Commerce, Janardan Rai Nagar Rajasthan Vidyapeeth, Udaipur (Rajasthan) | Dr. Sakshi Mahipal, Associate Professor, Department of Commerce, Janardan Rai Nagar Rajasthan Vidyapeeth, Udaipur (Rajasthan) ![]() ![]() ![]() ![]() ![]() ![]() ![]()
The influence of advertising on consumer behavior and fashion trends is a profound phenomenon that warrants in-depth examination. Research has shown that advertising plays a pivotal role in shaping consumer perceptions, attitudes, and purchasing decisions, particularly in the Indian fashion industry. Through a mixed-methods approach combining survey research and content analysis, studies have revealed that exposure to fashion advertising reinforces cultural beauty standards and social norms, drives consumer desire for specific fashion trends and brands, and impacts self-esteem, body image, and identity formation. Furthermore, key advertising strategies such as celebrity endorsements, social media influencers, and diversity representation have been identified as significantly influencing consumer engagement and fashion trend adoption. Consequently, there is a pressing need for responsible advertising practices that promote diversity, inclusivity, and positive body image. By exploring th
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The Role of Artificial Intelligence in Shaping Employment Dynamics in Rajasthan"s Rural Sector Dr. Mahesh Sharma, Associate Professor, Commerce, Sobhasaria College, Sikar (Rajasthan) ![]() ![]() ![]() ![]() ![]() ![]() ![]()
The integration of Artificial Intelligence (AI) is gradually changing the employment scenario in Rajasthan's rural economy, which is primarily based on agriculture, handicrafts and small-scale industries. Although AI technologies offer the potential to enhance productivity and efficiency, they also bring challenges related to job displacement and skill shortages. This paper examines the dual impacts of AI on employment patterns in rural areas of Rajasthan, highlighting both opportunities and challenges. The integration of AI-powered solutions in agriculture, including predictive analytics for crop management, automated irrigation systems, and pest detection technologies, is creating a demand for technically skilled positions in rural areas. Similarly, in handicrafts and cottage industries, AI-powered solutions for design optimization and supply chain management are significantly increasing productivity, creating opportunities for increased incomes and access to global markets. Still, however, the advent of these technologies may also lead to the displacement of unskilled workers, especially those who rely on traditional practices. This research brings forth the urgent need for AI-focused skill development programs to prepare the rural workforce for emerging job roles, including AI technicians, data analysts, and equipment operators. Furthermore, it explores government policies and initiatives designed to bridge the digital divide and promote inclusive growth in rural Rajasthan. The findings suggest that despite the significant economic opportunities offered by artificial intelligence, a strategic framework is necessary to address its negative impacts on employment. By combining technological innovations with human-centered policies, Rajasthan can effectively employ AI to transform its rural economy, driving sustainable and inclusive growth.
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Evaluating The Strategic Role of Workforce Analytics in Enhancing Human Resource Performance and Organizational Outcomes Dr. Priti Raje, Associate Professor, Business Management, Osmania University ![]() ![]() ![]() ![]() ![]() ![]() ![]()
The current research investigates the strategic impact of workforce analytics and its influence on human resource (HR) performance and organizational performance in the context of enterprises in Hyderabad. Workforce analytics is the use of data-based tools and technologies to manage and benefit talent management, hiring effectiveness, and employee engagement. Research was carried out on 100 professionals in HR from various sectors like IT, health care, manufacturing and service through structured questionnaire, and interviews. Statistical analysis demonstrated that companies adopting WA had proved a positive impact in HR metrics that include lower recruitment cycle, decreased turnover rate, and shorter productivity time. Furthermore, these companies had higher levels of employee engagement, improved productivity, and superior profit margins. The results emphasize the increasing significance of analytics in turning traditional HR into strategic business enablers and the importance of wider implementation of analytics practices to maintain competitive edge.
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AI-Powered GST Analytics: Enhancing Taxpayer Experience and Policy Formulation Sunil Kumar Khatri, Research Scholar, Department of Commerce, Shri Khushal Das University, Pilibanga, Hanumangarh | Dr. Priyanka, Supervisor, Shri Khushal Das University, Pilibanga, Hanumangarh ![]() ![]() ![]() ![]() ![]() ![]() ![]()
The integration of Artificial Intelligence (AI) in Goods and Services Tax (GST) analytics has the potential to transform the way tax systems are managed, offering significant improvements in both taxpayer experience and policy formulation. This research explores the role of AI in optimizing GST processes, focusing on how AI-driven analytics can streamline compliance, simplify complex tax calculations, and provide real-time, data-driven insights into tax data. By automating tedious tasks such as data reconciliation, anomaly detection, and audit processes, AI not only reduces the burden on taxpayers and tax authorities but also enhances the accuracy and efficiency of the entire tax system. Additionally, AI-powered tools enable better understanding of tax trends, identifying areas of non-compliance, and predicting future revenue collections, which can support policymakers in designing more effective, evidence-based, and responsive tax policies. This study also discusses the potential challenges and ethical considerations surrounding the use of AI in GST, including issues related to data privacy, algorithmic biases, transparency, and ensuring equitable access to AI-driven solutions across different sectors. Ultimately, AI-powered GST analytics promises a more efficient, transparent, and taxpayer-friendly tax environment while facilitating the creation of adaptive, future-ready tax policies that are aligned with economic realities.
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From Self-Awareness to Motivation: A Study of Emotional Intelligence as A Catalyst for Employee Success SMITA GOSWAMI, PH.D RESEARCH SCHOLAR, DEPARTMENT OF MANAGEMENT, SHRI JJT UNIVERSITY JHUNJHUNU, RAJASTHAN, INDIA | DR. KRITIKA SINGH, DEPARTMENT OF MANAGEMENT, SHRI JJT UNIVERSITY JHUNJHUNU, RAJASTHAN, INDIA ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Emotional Intelligence (EI) plays a crucial role in enhancing workplace motivation and performance by enabling individuals to understand and regulate emotions, both their own and others’. Comprising self-awareness, self-regulation, motivation, empathy, and social skills, EI helps employees manage stress, set realistic goals, and build strong interpersonal relationships, fostering a cohesive, productive work environment. Organizations like Google and Microsoft recognize EI’s value, integrating it into training to boost job satisfaction, performance, and retention. Despite challenges, such as the perceived “soft skill” nature of EI and difficulties in measuring its impact, organizations can successfully embed EI by aligning it with existing training programs and fostering emotionally intelligent leadership. Advances in technology, including AI-driven assessments, will further support EI development, helping organizations build resilient, adaptable teams capable of thriving amid challenge
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Examining The Impact of Social Media Influencers on Customer Brand Engagement and Perception: A Factor Analysis Study Gurminder Singh, Management, Glocal School of Business and Commerce, The Glocal University | Dr. Gagandeep Kaur, (Assistant Professor), Glocal School of Business and Commerce, The Glocal University ![]() ![]() ![]() ![]() ![]() ![]() ![]()
The motivation behind this study is to assess the impact that virtual entertainment has on buyer conduct, with a specific accentuation on Enormous Cola clients in West Java. The research will use a descriptive quantitative approach in order to test particular hypotheses and gain an understanding of the relationship between the variables. Selection of individuals who were familiar with Big Cola goods and actively participated on social media was accomplished through the use of purposeful sampling
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Life Insurance Corporation"s Marketing Strategies in Durg District: A Case Study Neha Yadav, Research Scholar, Kalyan P.G. College, C.G. | Dr. Kishan Lal Rathi, Research Supervisor, Govt. Dr. W.W. Patankar Girls P.G. College, C.G. | Dr. Ravish Kumar Soni, Co- Supervisor, Kalyan P.G. College, C.G. ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Both the expansion of India's economy and the life insurance industry would not have been possible without LIC of India. Due to the ever-evolving demands and tastes of policyholders, the life insurance industry has been through fast transformation since the advent of economic reforms. Users in both urban and rural areas have benefited greatly from these advances. The Indian Life Insurance Corporation has been working nonstop. In order to better serve its customers, LIC of India has implemented a
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निवेश परिदृश्य में क्रांति: यूएलआईपी और एआई का एकीकृत दृष्टिकोण श्रीमती सुमन, शोधार्थी, वाणिज्य, श्री कुशाल दास विश्वविद्यालय, पीलीबंगा, हनुमानगढ़ ![]() ![]() ![]() ![]() ![]() ![]() ![]()
निवेश की दुनिया एक गतिशील क्षेत्र है जहां नवाचार और तकनीक लगातार विकसित हो रहे हैं। इस विकास में यूनिट लिंक्ड इंश्योरेंस प्लान (यूलिप) और आर्टिफिशियल इंटेलिजेंस (एआई) का एकीकरण एक महत्वपूर्ण क्रांति का प्रतीक है। यह एकीकृत दृष्टिकोण न केवल निवेश की संभावनाओं को बढ़ाता है बल्कि निवेशकों के लिए वित्तीय योजना को भी अधिक सरल और प्रभावी बनाता है। यूलिप जो बीमा और निवेश का मिश्रण है, निवेशकों को एक ही योजना में जीवन बीमा और बाजार से जुड़े रिटर्न का लाभ उठाने का अवसर प्रदान करता है। यूलिप में प्रीमियम का एक हिस्सा जीवन बीमा कवर के लिए जाता है जबकि शेष राशि विभिन्न फंडों में निवेश की जाती है जैसे कि इक्विटी, डेब्ट्स या हाइब्रिड फंड। यह निवेशकों को अपनी जोखिम उठाने की गुंजाइश और निवेश लक्ष्यों के अनुसार फंड चुनने की अनुमति देता है। यूलिप दीर्घकालिक निवेश के लिए एक आकर्षक विकल्प है क्योंकि यह बाजार के विकास के साथ-साथ जीवन बीमा सुरक्षा भी प्रदान करता है। आर्टिफिशियल इंटेलिजेंस (एआई), जो कृत्रिम बुद्धिमत्ता के रूप में भी जाना जाता है, कंप्यूटर विज्ञान की एक शाखा है जो बुद्धिमान मशीनों के निर्माण पर केंद्रित है। एआई में मशीन लर्निंग, एल्गोरिदम, डेटा विश्लेषण, पूर्वानुमान और स्वचालन जैसी तकनीकें सम्मलित हैं। एआई का उपयोग विभिन्न क्षेत्रों में किया जा रहा है, और निवेश के क्षेत्र में, यह बाजार की प्रवृतियों का विश्लेषण करने,निवेश के अवसरों की पहचान करने, जोखिम का आंकलन करने और पोर्टफोलियो का प्रबंधन करने में मदद कर सकता है। एआई एल्गोरिदम बड़ी संख्या में डेटा को संसाधित कर सकते हैं और इंसानों की तुलना में अधिक सटीकता के साथ भविष्य के बाजार के रुझानों का पूर्वानुमान लगा सकते हैं।
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Insurance Crop Schemes in India: A Review Nidhi Mishra, Assistant Professor, Department Of Commerce and Management, Kamla Lohtia Sanatan Dharam College, Ludhiana. ![]() ![]() ![]() ![]() ![]() ![]() ![]()
In Indian context, it is true that India has achieved self –reliance in production of food grains. With the use of modern techniques and tools of production, things are getting better as compared to how these were earlier but it is still heart -broken to see farmers suffer. Despite various advancements in this area, there is not much improvement in their income due to various reasons like natural catastrophes, price fluctuations, lack of awareness etc. Variability in weather is the main reason f
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Role of Artificial Intelligence (AI) in Education and Social Changes Ramesh Kumar Sharma, Assistant Professor, Department of ABST (Commerce), Seth R.N. Ruia Govt. College, Ramgarh Shekhawati (Sikar) ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Artificial Intelligence ( AI) is the technical field in which machines are given the ability to think and understand like humans. Over time, AI has strengthened its role in various aspects of life. AI has an important contribution in the rapid changes taking place in society, as it not only increases efficiency and productivity, but also helps in improving the quality of life. The purpose of this research paper is to analyze how AI affects social changes and understand it 's potential contribution to the development of society. This technology is constantly making it 's presence felt in our everyday lives and is affecting various aspects of society and education. Especially in the field of education, AI has started a new revolution , which has brought qualitative changes in the learning process. This paper is a general overview and analysis , highlighting the impacts and possibilities of AI.
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Data Fortification in the Social Sphere: An Exploration through Analytical Hierarchy Process Vinay Kumar Dawar, Assistant Professor, Sri Aurobindo College of Commerce and Management, Ludhiana, Punjab. | Dr. Karun Kant Uppal, Assistant Professor, P.G. Department of Commerce and Management, Kamla Lohtia SD College, Ludhiana, Punjab. ![]() ![]() ![]() ![]() ![]() ![]() ![]()
In an era dominated by the rapid evolution of technology and the ubiquitous presence of social media platforms, individuals find themselves seamlessly connected to the world and each other. Social media applications, such as Facebook, Twitter, Instagram, and others, have become integral aspects of modern communication, offering users the ability to share experiences, connect with peers, and explore diverse facets of their surroundings. However, this digital interconnectedness has brought forth a
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Customer Perception towards Branded Goods with Special Reference to End of Season Sale: A Gender Perspective Dr. Karun Kant Uppal, Assistant Professor, PG Dept. of Commerce& Management, Kamla Lohtia SD College, Ludhiana. ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Clearance Sales have evolved as one of the strongest tools in the hands of the marketers in the recent time.On one hand these clearance sales slashes the prices printed on the product and on the same hand the product is tended to be sold before the fashion vanishes. At the same hand, the retailers wish to sale the goods in the same season and tend to find an official reason to sell excess goods in the market. With the change in time , the concept of clearance sale is changed into “End of Season
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Bancassurance: An Interaction between Banks and Insurance Companies Diksha Sadana, Research Scholar, CT University, Ludhiana, Punjab | Dr. Kamalpreet Kaur, Assistant professor, CT University, Ludhiana, Punjab ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Banking and insurance industry is one of the determinants of the growth of financial sector of an economy as it contributes for the major part of the wealth of the nation. In the era of rapid changes and advancement where nothing is static let it be business products, competitors, needs and demands of various stakeholders, market capturing strategies etc. which drives the introduction of new distribution channels for banking and insurance industry as well and hence the concept of bancassurance e
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Brain Drain - A Jerk to the Economic Cushion Dr. Sonia Sharma, Associate Professor in Commerce, Arya College, Ludhiana ![]() ![]() ![]() ![]() ![]() ![]() ![]()
The state of Punjab in India has been witnessing alarming situation. It has been losing its number of educated youths each year. The fate of economy in Punjab gets worsened owing to reduced skilled workforce. Apparently, the hope among youth gets shattered due to alarming and jolted state of Punjab’s economy. The study Visa has become an envelope for the youth to move abroad and settle over there. The huge influx of migration among the younger adults substantiates this claim that study visa has
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Green Tourism in Haryana: Aligning Environmental Conservation with Visitor Experiences Naveen, Research Scholar, Department of Commerce & Management, Glocal University, Saharanpur (Uttar Pradesh) | Dr. Indresh Pachauri, Assistant Professor, Department of Commerce & Management, Glocal University, Saharanpur (Uttar Pradesh) ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Green tourism, a sustainable alternative to traditional tourism, focuses on minimizing environmental impact while enhancing visitor experiences. Haryana, known for its cultural heritage, lush rural landscapes, and rich biodiversity, presents a unique yet underexplored opportunity for green tourism development. Despite its proximity to major urban centers like Delhi and Chandigarh, the state's tourism initiatives have largely concentrated on cultural heritage and pilgrimage sites, leaving significant ecological assets and rural tourism potential untapped. This research examines the strategies for aligning environmental conservation with visitor experiences in Haryana, emphasizing the importance of sustainable tourism practices in addressing the challenges of urbanization, environmental degradation, and socio-economic disparities. By analyzing current practices, identifying gaps, and exploring stakeholder roles, the study sheds light on actionable opportunities to transform Haryana into a model for green tourism. It further proposes a comprehensive roadmap for developing green tourism initiatives that integrate ecological preservation with economic growth and cultural enrichment, ensuring long-term sustainability and benefits for local communities, visitors, and the environment.
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Aligning Human Resource Practices with Corporate Strategy: A Comprehensive Analysis of Their Influence on Organizational Success Dr. Priti Sarpatwari Raje, Associate Professor, Business Management, Osmania University ![]() ![]() ![]() ![]() ![]() ![]() ![]()
In the rapidly evolving business environment of Hyderabad, the strategic alignment of Human Resource (HR) practices with corporate goals is crucial for achieving organizational success. This study investigates the extent to which HR practices such as talent acquisition, performance management, training, and employee engagement align with corporate strategies in organizations across various sectors in Hyderabad. Employing a descriptive research design, data were collected from 60 purposively sampled organizations through secondary sources, including organizational reports and HR records. The analysis reveals that while talent acquisition and succession planning are prioritized, other HR practices require greater emphasis to achieve comprehensive strategic alignment. HR analytics emerged as the most widely adopted strategic alignment method, highlighting the growing importance of data-driven decision-making. The study found that effective alignment of HR practices with corporate strategy positively influences key organizational success indicators, including productivity, innovation, competitive advantage, employee retention, and financial performance. These findings underscore the critical role of strategic HR alignment in fostering sustainable growth and competitiveness in Hyderabad’s diverse business landscape.
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An Exploratory Research on Impact of Covid-19 on Organizational Culture with Special Reference to IT Professionals Dr. Yogita Sure, Assistant Professor, Central Institute of Business Management Research & Development, Nagpur. ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Organizational cultures are the signs and symbols, shared practices and underlying assumptions of an organizations (Meyerson and Martin, 1987). Covid-19 has profoundly transformed the organizational culture. The companies are shifting and adopting the new norms of working and re-establishing the business in this new normal. This profound change represents a major challenge for manager. As they adjust to operating during a pandemic and prepare for the recovery, organizational leaders need to con
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Effects of AI-Powered Hiring Platforms on Diversity and Talent Acquisition in The Indian It Industry Saritha T.K, Research Scholar, Department of Commerce, The Glocal University Saharanpur, Uttar Pradesh | Dr. Gagandeep Kaur, Assistant Professor, Research Supervisor, Glocal School of Business and Commerce, The Glocal University, Saharanpur, Uttar Pradesh ![]() ![]() ![]() ![]() ![]() ![]() ![]()
AI has completely changed the talent acquisition process by providing creative answers to problems with hiring procedures and promoting diversity. With a focus on their revolutionary role in expediting recruiting, lowering unconscious bias, and enhancing workplace diversity, this article examines the uptake and effects of AI-powered hiring platforms in the Indian IT sector. By enhancing candidate-job matching, automating tedious activities, and filling talent shortages, these platforms have completely changed how businesses handle hiring in a competitive and ever-changing market. Biassed training datasets, the "black-box" nature of AI systems, and the requirement for regulatory monitoring are still major obstacles, nevertheless. The quantifiable advancements in diversity and inclusion that AI-driven hiring tools have brought about are highlighted in this article through case studies of Indian IT organisations. In line with changing industrial demands, it also looks at their ability to develop a workforce that is prepared for the future. The results highlight the significance of implementing AI ethically and continuously improving algorithms to ensure inclusive and sustainable employment practices.
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A Review of Advertisement Impact on Purchase of RTD Protein Supplements on Youth of Nagpur City Amit Das, Research Scholar, NET, MBA, B.E. Biotechnology, Department of Commerce and Management, C.P. & Berar E.S. College, Nagpur India, | Dr.Medha Kanetkar, Professor, Coordinator Research Center at C.P. & Berar E.S. College, Nagpur India ![]() ![]() ![]() ![]() ![]() ![]() ![]()
This study investigates the influence of advertisements on the purchasing patterns of Ready-to-Drink (RTD) protein supplements among the youth in Nagpur City. With a growing emphasis on health and fitness, particularly among the youth demographic, understanding the impact of advertising on consumer behavior is paramount. Employing a mixed-methods approach, the research combines surveys and in-depth interviews to comprehensively assess the role of advertising channels such as social media, televi
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आधुनिक कृषि तकनीक: किसानों की आय में वृद्धि और कृषि उत्पादकता में सुधार गौरव गोखरू, शोद्यार्थी, कॉमर्स विभाग, सनराइज यूनिवर्सिटी, अलवर | डॉ. विपिन वागरेचा, एस. प्रोफेसर, कॉमर्स विभागए, सनराइज यूनिवर्सिटी, अलवर ![]() ![]() ![]() ![]() ![]() ![]() ![]()
स्वतंत्रता के पूर्व तक भारतीय कृषि की दशा अत्यन्त दयनीय तथा असंतोषप्रद थी। प्रति श्रमिक दर एवं प्रति हेक्टेयर कृषि उत्पाद दर अत्यन्त निचले स्तर पर थी। कृषि उत्पादन की दर निचले स्तर पर होने के कारण राष्ट्र के निवासियों की अनिवार्य आवश्यकता अर्थात् भूख को संतुष्ट करने तक का अनाज भी उत्पादित नहीं हो पाता था। स्वतंत्रता के उपरांत राष्ट्र में विद्यमान खाद्यान्न वस्तु की कमी को दूर करने के लिए कृषि विकास पर बल प्रदान किया गया। वर्ष 1966 मंे उदय हुए हरित क्रांति के फलतः भारतीय कृषि की दयनीय दशा में सकारात्मक सुधार हुआ। कृषि कार्य को सम्पादित करने के लिए आधुनिक तकनीक को महत्ता प्रदान की गई, उन्नत बीजों के उपयोग में अभिवृद्धि हुई, उर्वरकों एवं कीटनाशकों के प्रयोग में गुणात्मक रूप से सुधार हुआ है। इसके अतिरिक्त परम्परागत कृषि यंत्र के स्थान पर कृषक वर्ग द्वारा आधुनिक कृषि यंत्रों के उपयोग में अभिवृद्धि हुई है। सिंचाई के साधनों में भी सकारात्मक परिवर्तन हुआ है। हरित क्रांति से पूर्व तक कृषक वर्ग द्वारा सिंचाई कार्य परम्परागत स्त्रोत जैसे कुएँ, तालाब, डीजल पम्प इत्यादि के द्वारा किया जाता था। वर्तमान में सिंचाई कार्य विद्युत पम्प, नलकूप, नहरों इत्यादि के द्वारा किया जा रहा है। हरित क्रांति के उदय होने से कृषि के संस्थागत एवं तकनीकी परिवर्तन के साथ - साथ सघन एवं विस्तृत कृषि कार्य के फलतः कृषि उपज उत्पादन में आशातीत अभिवृद्धि हो रही है। कृषि संबंधी कार्य जो परम्परागत विधि के अंतर्गत एक जोड़ी बैल और हल के माध्यम से 10 दिन में परिपूर्ण किया जाता था। वह कृषि कार्य वर्तमान में आधुनिक कृषि तकनीक के अभिन्न अंग ट्रेक्टर के माध्यम से एक दिन में परिपूर्ण किया जा रहा है। इस प्रकार हरित क्रांति के उदय होने से भारतीय कृषि कृषक वर्ग के लिए जीवन यापन का स्त्रोत मात्र ही नहीं रह गई है, वरन् औद्योगिक विकास का एक श्रेष्ठतम माध्यम तथा कृषक वर्ग के सुख - समृद्धि का आधार भी बन गई है। कृषि उपज उत्पादनकर्ता कृषक वर्ग द्वारा परम्परागत कृषि संसाधनों के स्थान पर आधुनिक कृषि संसाधनों के द्वारा कृषि कार्य को सम्पादित करने से न्यूूनतम कृषि लागत में अधिकतम कृषि उपज उत्पादन की प्राप्त की जा रही है। समूचित कृषि उपज विपणन व्यवस्था के माध्यम से कृषि उपज उत्पादनकर्ता कृषक वर्ग को कृषि उपज के अनुरूप उचित मूल्य की प्राप्ति हो रही है। कृषि उपज उत्पादन के अनुरूप उचित मूल्य की प्राप्ति से कृषि लाभदायकता में अभिवृद्धि, कृषि विकास को अभिव्यक्त कर रही हैै।
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Sustainability Practices in The Fashion Industry Madhura Umesh Dalvi, Department of Management, Shri JJT University Jhunjhunu, Rajasthan, India | Dr. Mahesh Singh Rajput, Department of Management, Shri JJT University Jhunjhunu, Rajasthan, India ![]() ![]() ![]() ![]() ![]() ![]() ![]()
The fashion industry is one of the largest contributors to environmental degradation and social inequities. This article explores sustainability practices that aim to mitigate these impacts, emphasizing the urgent need for change. Key principles of sustainable fashion include ethical production, the use of eco-friendly materials, and embracing a circular economy. The adoption of sustainable materials such as organic cotton, recycled fabrics, and innovative alternatives like mushroom leather is c
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Integration of Augmented Reality (AR) in Retail Technology: An Empirical Analysis of Its Impact on Consumer Engagement in Fashion Brands Dr. Jagdish Kumar Sahu, Assistant Professor, Department of Commerce, Maharaja Agrasen International College, Raipur Chhattisgarh ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Augmented reality has emerged as a transformative technology profoundly impacting the retail industry, especially within fashion. This empirical study examines how integrating augmented reality into retail affects consumer engagement with fashion brands. By leveraging virtual try-ons, immersive displays that bring products to life, and vivid visualizations of merchandise, retailers aim to bridge online and in-store shopping experiences. The research employs a mixed methodology, combining surveys with experimental case studies, to analyze how consumer perceptions, purchasing habits, and loyalty are influenced by AR interactions. Findings reveal that AR enhances engagement through bolstering confidence in purchases, reducing return rates, and fostering emotional attachment to brands. However, the study also underscores challenges like current technological constraints and privacy issues that may impact adoption. The insights provide strategic implications for fashion retailers seeking to meaningfully incorporate AR. Future work could explore AR's long-term impact on consumer-brand relationships and technical progress enabling refined AR applications throughout retail.
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Leveraging Big Data Analytics for Personalized Tourist Experiences: Case Studies from Haryana's Smart Tourism Destinations KAJAL RANA, RESEARCH SCHOLAR, DEPARTMENT OF COMMERCE AND MANAGEMENT, GLOCAL UNIVERSITY, SAHARANPUR (UTTAR PRADESH) | DR. INDRESH PACHAURI, ASSISTANT PROFESSOR, DEPARTMENT OF COMMERCE AND MANAGEMENT, GLOCAL UNIVERSITY, SAHARANPUR (UTTAR PRADESH) ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Smart tourism is a transformative approach within the travel industry, leveraging cutting-edge technologies to improve visitor experiences, streamline destination management, and promote sustainable tourism practices. With rapid advancements in information and communication technologies (ICTs), smart tourism has emerged as a significant force reshaping the industry. This paper investigates the evolution and importance of smart tourism initiatives, focusing on the impact of digital technologies such as mobile applications, augmented reality, and big data analytics in transforming the tourism sector.Through an extensive review of literature and case studies, the paper explores the various facets of smart tourism, including personalized recommendations, seamless navigation, and real-time information sharing. By synthesizing existing knowledge and pinpointing future research opportunities, this study offers valuable insights into how smart tourism can drive innovation, enhance competitiveness in the global travel market, and foster sustainable development while enriching the overall visitor experience.
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Evaluating The Effectiveness of Grievance Handling Mechanism: A Comparative Study of Different Industry Sectors at Butibori MIDC, Nagpur Manjarkhede Anand Prabhakar, Research Scholar, Department of Management, Kalinga University, Raipur (CG) | Dr. Navdeep, Professor & Research Supervisor, Department of Management, Kalinga University, Raipur (CG) ![]() ![]() ![]() ![]() ![]() ![]() ![]()
In order to sustain positive working relations and employee satisfaction, this study assesses the efficacy of grievance management systems across a number of industry sectors at Butibori Maharashtra Industrial Development Corporation (MIDC), Nagpur. The research does a comparative examination of grievance resolution procedures in industries such production, automobiles medicine, textiles, and information technology using a mixture of qualitative and quantitative approaches. Although the majority
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Awakening of Corporate Governance In India Gaurav Saluja, 220LLB021- LLB(H) 3rd Semester, Sushant University ![]() ![]() ![]() ![]() ![]() ![]() ![]()
The paper titled "Awakening of Corporate Governance in India" explores the transformative changes brought about by the Companies Act of 2013 in the Indian corporate landscape. This research critically assesses the legal underpinnings of this significant legislation and its implications within the framework of corporate governance, while considering the unique socio-economic and cultural context of India (Bharat). The Companies Act of 2013 introduced groundbreaking features and reforms, which thi
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Provincial Health Accounts as Catalysts for Rural Economic Transformation Harshita Pathak, Research Scholar, Department of Economics, Radha Govind University, Ramgarh, Jharkhand | Dr. Ramratan, Assistant Professor, Department of Economics, Radha Govind University, Ramgarh, Jharkhand ![]() ![]() ![]() ![]() ![]() ![]() ![]()
This paper examines the role of Provincial Health Accounts (PHAs) as vital tools for promoting economic development in rural areas. By systematically tracking and analyzing health expenditures at the sub-national level, PHAs enhance transparency, inform policy decisions, and facilitate more efficient allocation of resources. These mechanisms not only improve healthcare access and quality but also strengthen human capital—an essential driver of rural economic transformation. Drawing on case studies and empirical evidence, this study evaluates the extent to which PHAs contribute to rural resilience, reduce inequalities, and foster inclusive, sustainable development.
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Review Unleashing the Potential of a Zero Waste Economy: A Review Inderjeet Kaur, Assistant Professor, Sushant University | Pragun Gupta, Student, Sushant University ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Zero waste is a forward-thinking notion for dealing with our society's waste concerns. Policymakers have embraced the zero-waste notion because it promotes sustainable production and consumption, optimal recycling, and resource recovery. There have been very few studies that have explored production and sustainable consumption in the fields of zero waste design, assessment, and evaluation. This study demonstrates that the scope of zero waste studies is broad, and the notion of zero waste is alwa
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A Study on Business Process Outsourcing Services in India Sthitaprajna Debadutta Samal, Research Scholar, Department of Management, Sunrise University, Alwar Rajasthan | Dr. Surender Kumar Shilla, Professor, Department of Management, Sunrise University, Alwar Rajasthan ![]() ![]() ![]() ![]() ![]() ![]() ![]()
The growth, dynamics, and effects of the business process outsourcing (BPO) sector in India are investigated in this paper. The paper offers insights into India's place in the global BPO scene with an emphasis on employment, economic contributions, technological breakthroughs, and the sector's problems. Results show how the sector contributes to economic expansion and how new developments like automation and artificial intelligence are influencing BPO services going forward.
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A Study on Risk Management of Financial Market in India Indrajeet Das, Research Scholar, Department of Commerce, Sunrise University, Alwar Rajasthan | Dr. Vipin Vagrecha, Asst. Professor, Department of Commerce, Sunrise University, Alwar Rajasthan ![]() ![]() ![]() ![]() ![]() ![]() ![]()
A Study on the Risk Management of the Indian Financial Markets The Indian financial markets facilitate the mobilization of capital, the provision of liquidity, and risk diversification, all of which are crucial to the economic growth of the nation. Nonetheless, these business sectors are inclined to different kinds of dangers, including market risk, credit risk, liquidity risk, and functional gamble. This examination paper plans to concentrate on the gamble the board rehearses common in the Indian monetary business sectors, zeroing in on how market members, administrative specialists, and monetary foundations address and alleviate these dangers. The concentrate likewise features late turns of events, like administrative changes, innovative progressions, and the effect of macroeconomic elements on risk the executives structures.
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Risk Mitigation in Supply Chain through Sustainability Initiative Mukund Kumar, Research Scholar, School of Business, Sushant University (Erstwhile Ansal University), Sector-55, Gurugram (Haryana), India – 122003 | Dr. Jagat Narayan Giri, Research Supervisor (Professor, School of Business, Sushant University) ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Having the risk in business and supply chain management is regular, but know the risk in advance and working on mitigation plan pro-actively is the need of hour for supply chain business managers. Responsible sourcing and Scope-3 has gained significant attention in recent years as organizations recognize the need to address social and environmental impacts associated with their supply chains globally. However, there is a limited understanding of how responsible sourcing initiatives can effective
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Closing The Placement Gap: A Study on Innovative Training Techniques for MCA Students at Rashtrasant Tukadoji Maharaj Nagpur University Shubhangi Tushar Gadhwe, Research Scholar, RTM Nagpur University, Nagpur | Dr. Anita V. Mahawadiwar, Research Supervisor, Dept. of Business Management, RTMNU, Nagpur ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Colleges and universities face a serious problem when there is a mismatch between the skills employers need and those students who graduate with. Rashtrasant Tukadoji Maharaj Nagpur University's Master of Computer Applications (MCA) students are the focus of this research, which seeks to fill this knowledge gap via the examination of novel training approaches. Data from placement records and interviews with students, teachers, and recruiters in the field are combined in this mixed-methods study.
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Concept of Business Cost Modeling In New Age Nirmal Kumar Mishra, School Of Business, Sushant University, Gurugram, India ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Business cost modelling involves creating a framework to analyse and understand the costs associated with various aspects of a business. It helps in making informed decisions, evaluating profitability, optimizing operations, and identifying areas for cost reduction. Business cost model creation has multiple steps and components including categorizing cost, cost data collection, cost allocation, cost driver analysis that leads to cost model development. Tweaking the cost model based on scenario a
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The Evolution of International Financial Reporting Standards and Their Influence on Global Financial Reporting Practices: A Literature Review Anusha Jaydeep Trivedi, Research Scholar, RTM Nagpur University, Nagpur | Dr. Gopal Jangluji Zade, Research Supervisor, RTM Nagpur University, Nagpur ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Over the last few decades, worldwide financial reporting procedures have been drastically altered by the development of IFRS. Beginning with its creation, this literature study traces the history of IFRS to its present position as the preferred accounting framework for financial reporting in several nations. The article delves into the reasons for the implementation of IFRS, which include the need for worldwide uniformity and the aim to make financial reports more transparent and easier to compa
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Understanding Stress Management Strategies Among College Students: A Review of Literature Divya Shrivas, Research Scholar, RTM Nagpur University, Nagpur | Dr. Bhavesh Jasani, Research Supervisor, RTM Nagpur University, Nagpur ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Stress management among college students is a critical area of concern, particularly in light of the COVID-19 pandemic, which has exacerbated stress levels globally. This literature review explores stress management strategies employed by college students, with a specific focus on the period from 2017 to 2022 in Gondia district. The study synthesizes existing research and scholarly literature to identify key factors influencing stress among college students, such as academic pressure, social rel
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शिक्षा एवं संस्कृति AI का प्रभाव डॉ. जलज कुमार भारद्वाज, आई.सी.एस.एस.आर. पोस्ट डॉक्टरल फेलो बिजनेस एडमिनिस्ट्रेशन विभाग, राजस्थान विश्वविद्यालय ![]() ![]() ![]() ![]() ![]() ![]() ![]()
शिक्षा का लक्ष्य विद्यार्थियों का सर्वांगीण विकास करना है। छात्रों को गुणवत्तापूर्ण वितरण सुनिश्चित करने से उच्च शैक्षणिक संस्थानों को स्थायी शिक्षण परिणाम प्राप्त करने में मदद मिलती है। वर्तमान शैक्षणिक युग मुख्य रूप से आर्टिफिशियल इंटेलिजेंस और परिणाम आधारित शिक्षा पर ध्यान केंद्रित कर रहा है। अध्ययन का उद्देश्य कृत्रिम बुद्धिमत्ता के प्रति छात्रों के दृष्टिकोण और स्थायी शिक्षण परिणाम और कैरियर विकास पर इसके प्रभाव को समझना है। वर्तमान अध्ययन के लिए विकसित वैचारिक मॉडल प्रौद्योगिकी-संगठन पर्यावरण ढांचे पर आधारित है। मॉडल का मूल्यांकन मात्रात्मक डेटा के विश्लेषण के माध्यम से किया गया था। प्रश्नावली विधियों का उपयोग करके उच्च शिक्षा में विभिन्न कार्यक्रमों से छात्रों से प्रत्यक्ष प्राथमिक डेटा प्राप्त किया गया था, जिसे कृत्रिम बुद्धिमत्ता और टिकाऊ सीखने के परिणाम के क्षेत्र में विशेषज्ञों के साथ बातचीत करके विकसित किया गया है। अध्ययन के लिए जिन तीन मुख्य कारकों पर विचार किया गया है वे हैं सामाजिक कारक, प्रौद्योगिकी कारक और संगठन कारक। यह देखा गया है कि तीन कारक छात्रों के दृष्टिकोण को प्रभावित कर रहे हैं और आर्टिफिशियल इंटेलिजेंस (एआई) का स्थायी सीखने के परिणाम और करियर विकास पर सकारात्मक प्रभाव पड़ता है।
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The Evolution of HRM In Nagpur"s BPO Industry Through Digital Transformation: A Literature Review Neha Kohale, Research Scholar, Department of Business Management RTM Nagpur University, Nagpur | Dr. Rajiv Jadhav, Research Supervisor, Department of Business Management RTM Nagpur University, Nagpur ![]() ![]() ![]() ![]() ![]() ![]() ![]()
This literature review explores the evolution of Human Resource Management (HRM) within the Business Process Outsourcing (BPO) industry in Nagpur, focusing on the transformative impact of digital technologies. The study examines the adoption of digital tools and their influence on HRM practices such as recruitment, onboarding, training, performance management, and employee engagement. It highlights the key trends, benefits, and challenges associated with digital transformation in HRM, offering i
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A Review of Investment Behavior and Financial Outcomes: An Analysis of Variance Among Investors in Nagpur Siddharth Deepak Dongre, Research Scholar, R.T.M. Nagpur University, Nagpur | Dr. Jaspal N Gidwani, Research Supervisor, R.T.M. Nagpur University, Nagpur India ![]() ![]() ![]() ![]() ![]() ![]() ![]()
This research paper reviews the relationship between investment behavior and financial outcomes among investors in Nagpur, with a focus on analyzing the variance in potential monetary returns. Through a comprehensive literature review, the study explores various investment strategies, risk appetites, and behavioral patterns that influence financial performance. The paper aims to identify key factors contributing to the variability in investment returns, such as demographic characteristics, psych
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The Role of Agro-Chemical Company Marketing In Shaping Farmer Behavior: A Study of Trends and Patterns in Amravati District Nikitesh R. Nirmal, Research scholar, Renaissance institute of Management Studies, chandrapur | Dr. Amrin Surya, Associate. Professor, Renaissance institute of Management Studies, chandrapur ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Examining patterns and trends in the Amravati District, this research delves into the significant impact of agro-chemical business marketing on farmer behaviour. Because of changes in consumer tastes, market forces, and technology, the district's agricultural environment has changed dramatically during the last decade. Within this context of change, agro-chemical businesses continue to play an important role by supplying farmers with inputs like fertilisers, insecticides, and herbicides and by u
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"Strengthening Rural Entrepreneurship: The Socio-Economic Impact of PMMY In Telangana" Sonali Dutta, M.B.A, Research Scholar, Dhanwate National College, Nagpur, Rashtrasant Tukadoji Maharaj Nagpur Universiity. | Dr. Kavita Patil1 Ph.D M Sc Assistant Professor PDIMTR, Dhanwate National College Nagpur. Rashtrasant Tukadoji Maharaj Nagpur University ![]() ![]() ![]() ![]() ![]() ![]() ![]()
An important governmental programme in India that aims to promote freelance work and entrepreneurship, especially among underprivileged rural populations, is the Pradhan Mantri Mudra Yojana (PMMY). This study examines the socioeconomic effects of PMMY on rural entrepreneurship in Telangana, focusing on evaluating the scheme's facilitation of both social empowerment and economic growth. The study uses the one-sample Wilcoxon signed rank test, the Friedman test, and the Kruskal-Wallis test to anal
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Agricultural Finance Dr. Beena Sharma, Assistant Prof. ABST, Govt. College Sambhar Lake ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Agriculture constitute the base of India’s developing economy. The importance of the agriculture sector in the economy may be seen from the fact that, it contributes nearly one-half to the national income and offers employment to about 70 percent of the working population. It provides raw materials for most of our industries and accounts for nearly 48 percent of the country’s foreign exchange earnings. The development of agriculture, therefore is essential for the growth of the Indian economy. Recognizing the significance of agriculture credit in promoting agriculture growth and development. The focus on the institutional framework for agricultural credit has been emphasized since the commencement of planned development in India. This paper focus on necessity of agricultural finance in India, as well as the sources and scale of agricultural finance and also evaluating its progress.
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वर्धा जिले के ग्रामीण क्षेत्रों में डेयरी सहकारी समितियों की विपणन पद्धति का चिकित्सक अध्ययन सायली नंदुपाटील ठाकरे, मु. पो. रोहनी, ता. देवळी, वर्धा | डॉ. रमेश के. निखाडे, विद्या विकास कला वाणिज्य और विज्ञान, महाविद्यालय समुद्रपूर, वर्धा ![]() ![]() ![]() ![]() ![]() ![]() ![]()
यह शोध पत्र ग्रामीण वर्धा जिले में डेयरी सहकारी समितियों की विपणन रणनीतियों की जांच करता है, उनकी रणनीतियों, चुनौतियों और प्रभावशीलता पर ध्यान केंद्रित करता है। गुणात्मक और मात्रात्मक दोनों तरीकों का उपयोग करते हुए, अध्ययन क्षेत्र में विपणन परिदृश्य का विश्लेषण करता है, ग्रामीण अर्थव्यवस्थाओं में सहकारी समितियों की महत्वपूर्ण भूमिका पर प्रकाश डालता है और संभावित सुधारों का सुझाव देता है। शोध स्थानीय बाजार में पैठ, मूल्य निर्धारण रणनीतियों, प्रचार गतिविधियों और वितरण चैनलों जैसे कारकों
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Sustainable Economic Development in India: Policies and Challenges Dr. Murali Anand, Associate Professor, Department of Economics, GFGC Shidlaghatta, Karnataka, India ![]() ![]() ![]() ![]() ![]() ![]() ![]()
Sustainable economic development has emerged as a crucial priority for India as it balances rapid industrialization with environmental and social considerations. This paper explores India's efforts to achieve sustainable economic growth through policy initiatives, environmental conservation, and inclusive development. By analyzing key indicators such as GDP growth, carbon emissions, and renewable energy adoption, this study evaluates the effectiveness of government policies and identifies major challenges. The findings suggest that while India has made significant progress in green energy and sustainable agriculture, issues such as resource depletion, pollution, and social inequality persist. The paper concludes with recommendations for strengthening sustainability policies and promoting long-term economic resilience.
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The Impact of Digital Banking on Consumer Behavior and Banking Accessibility: A Case Study of Indian Banks DR. SANGITA HADGE, ASSOCIATE PROFESSOR, DEPARTMENT OF COMMERCE, SAMARTH MAHAVIDYALAYA, LAKHANI, BHANDARA, MAHARASHTRA ![]() ![]() ![]() ![]() ![]() ![]() ![]()
This research aims to discourse concern of consumer behavior and accessibility of banking via digital banking and majorly focusing on the Indian banks. In the recent past, there has been a shift towards using digital banking and this has changed practices in banking immensely and also the way consumers access the banking services. This paper focuses on the influence of some digital banking facilities like mobile banking, online banking, digital wallets on the consumer behavior, choice and ease. Further, the study examines the influence of digital banking in to increasing financial inclusion by offering banking services to individuals who are mostly ignored by the traditional banking industry, and/or residing in the rural areas. The study aims to reveal the consumers’ views, satisfaction levels, and challenges towards digital banking and the use of survey, interviews, and cases of major banks in India. The study therefore indicates that despite the benefits of adopting digital banking that reduces the cost of accessing banking services through the internet, enhancing efficiency, the constraints like digital knowledge, security, internet connection hampers the usage of the services, especially in the rural areas. Lastly, the paper makes policy recommendations on how to modify & safeguard digital banking infrastructure and thus target the consumer behavior intending to facilitate the consumer and banking system more systematically in the context of India.
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The Digital Economy in India: Growth, Challenges, and Future Prospects Dr. Murali Anand, Associate Professor, Department of Economics, GFGC Shidlaghatta, Karnataka, India ![]() ![]() ![]() ![]() ![]() ![]() ![]()
The digital economy has become a key driver of economic growth in India, influencing various sectors such as e-commerce, fintech, digital payments, and information technology. This paper explores the rapid expansion of India's digital economy, analyzing its impact on employment, economic productivity, and financial inclusion. It examines government initiatives such as Digital India and evaluates the challenges faced, including digital divide, cybersecurity threats, and regulatory issues. The findings highlight that while digital transformation has significantly contributed to economic development, a robust policy framework and digital literacy initiatives are essential for sustainable growth. The paper concludes with recommendations for enhancing digital infrastructure and fostering inclusive digital economic policies.
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