Environmental change is one of the most significant social and economic challenges that every nation faces. Businesses and civilizations throughout the world face significant challenges due to environmental degradation. In the current world, financial institutions are showing a growing interest in environmentally friendly operations. It has played an important role in the growth of the Indian economy. The banking industry, like all other businesses, has an obligation to protect the environment that’s why the banking industry has developed a green banking system.Green banking includes supporting environmentally friendly activities, reducing carbon emissions, and implementing information technology, physical infrastructure, and internal banking procedures that are considerate of the environment.This research examines the impact of green banking practices on the financial performance of Indian public sector banks. This study employed an ex-post facto research design, gathering data from secondary sources such as the official websites of the RBI and the money market between April 1, 2019, and March 31, 2023. The study's primary goal is to analyse the relationship between green banking practices and bank financial performance and look into how green banking practices affect Indian banks' financial results. The study used both descriptive and inferential statistics to analyse the data. The results show a noteworthy effect of green banking practices on Indian banks' financial performance. To improve both the financial performance and the environmental effect, this research suggested that bank management use more green banking practices in their daily operations.

The organizational challenge that this research paper deals with is the resistance to change and extends into exploring its causes in as much detail, considering also possible strategies for mitigating it. The study reviews information from multiple sources to synthesize knowledge regarding the complex interplay of factors that lead to resistance in organizational settings. The paper investigates elements such as individual and situational aspects to illuminate the diverse nature of resistance.

Due to some of the shortcomings of the Indian insurance industry, the government of India decided to liberalize the insurance industry. The basic factor behind most of the shortcomings pointed out in Indian insurance sector pre-liberalization had been supposed to be lack of competition in Indian insurance market. The nationalized insurance companies perceived themselves to be extension of government and accordingly function in bureaucratic manner without giving regard to emerging requirement of

Abstract The study explores the evolution of marketing techniques in rural India, emphasizing the interplay between digital innovations and traditional strategies. With over 65% of India's population residing in rural areas, the marketing landscape has undergone significant transformation. This research critically examines key traditional methods, the advent of digital platforms, and their synergistic application in driving consumer engagement and economic growth. The paper evaluates the challenges, benefits, and future implications of integrating digital tools with grassroots marketing techniques, providing actionable insights for policymakers and marketers.

From March 2020 i.e. few years before nobody knew that the world will turn down due to Covid 19 pandemic. All sectors of the economy are affected due to the pandemic norms. Investment sector is also not left untouched. Pattern of investment changed as due to the pandemic investors moved towards making online transactions instead of doing physical transactions. Due to the changing pattern investors started to invest in digital market. Also the use of technology grew rapidly, due to this people g

This research investigates the elements that affect organisational environment and how they affect employee attrition in Nagpur's IT sector. The study intends to identify important aspects of organisational environment, including incentive systems, work-life balance, leadership style, and communication efficacy, and investigate how these aspects affect employee retention. The study uses a structured questionnaire and a descriptive research approach to collect data from 150 workers of different IT companies. The results show that work-life balance, communication, and leadership style have a big impact on employee retention and happiness, but team culture and career progression prospects also matter. The study emphasises how crucial it is to create a pleasant workplace culture in order to lower turnover and raise employee engagement.

As a method of exchange, cryptocurrency, a digital version of money made possible by a system called "blockchain technology," functions very similarly to the fiat currency it is based on. Cryptocurrency is also called payment tokens, crypto tokens, electronic money, cyber money, virtual products, and virtual assets. These are all different names for the same thing. Because of the proliferation of cryptocurrency usage, it is now feasible to engage in direct monetary transactions, thus sidesteppin

The impact of social media marketing factors on the purchase decisions of youth is a critical area of study in today's digital landscape. The attractiveness, trustworthiness, expertise, and popularity of influencers are key factors influencing youth purchase decisions. This study employs a descriptive and analytical approach, utilizing both primary and secondary data sources. A well-structured questionnaire was distributed among youth, including students and working professionals and the sample

प्रत्येक राष्ट्र के जीवन में शिक्षा प्रथम प्राथमिकता की वस्तु है। यह पहली सीढ़ी है, जिसे सफलतापूर्वक पार करके ही कोई राष्ट्र अपने अभीष्ट लक्ष्य तक पहुंचता है। राष्ट्रीय जीवन के साथ जितना घनिष्ठ संबंध शिक्षा का है उतना अन्य किसी वस्तु का नहीं हो सकता। इस प्रकार हम कह सकते हैं कि सब व्यक्तियों की शिक्षा अथवा जनसाधारण की शिक्षा ही राष्ट्रीय प्रगति का मूलाधार है। अतः इसका उत्थान करके ही हमारे देश का कल्याण हो सकता है।

Foreign Institutional Investors (FIIs) were invited, on a guideline issued by Government of India in 1992. This inculcated a sea -change in entire gamut of financial market, not thought of before. This research attempts to examine its relevance in the current context and impact on Indian economy and financial market. On establishing the relationship of several macroeconomic variables with FIIs’ flow of fund in India, broadly three sections have been drawn with the two variables each. First, in e

The hospitality industry plays a crucial role in contributing to the economy of any country. The industry has undergone a significant transformation due to the advancement of technology and changing customer preferences. The quality of service provided by hotels and guest satisfaction are two critical factors that determine the success of any hotel. Surat city in India is witnessing rapid growth in the hospitality sector, with many hotels coming up to cater to the needs of tourists and business

Waste heat recycling utilizing thermoelectric (TE) technology seems promising. Commercializing TE technology is challenging because to its poor performance. Doping, substitutional alloying, and nanostructuring increase thermoelectric transfer. Materials with limited heat conductivity or nanostructuring that restrict thermal transfer provide the highest TE performance. Pushing the lower thermal conductivity limit doesn't improve TE. Coupling relationships between transport parameters like electri

Peter Senge's five disciplines—personal mastery, mental models, shared vision, team learning, and systems thinking—constitute the cornerstone of a learning organization. This paper reviews these disciplines in the context of the service industry in India. The service sector, a major contributor to India's GDP, faces unique challenges and opportunities in implementing these disciplines. This review examines how each discipline can be applied, the benefits they bring, and the challenges faced by o

The online business is the part and parcel of modern era. There has been tremendous improvement in number of beneficiaries of online business. There are several factors which are responsible for its growth. One of the crucial among them will be the availability of internet facility at modest price. The internet adeptness has made everyone to feel good about online business. In this research the researcher has made an effort to study the satisfaction in online business. for this purpose he has filled questionnaire from 100 respondents in Nagpur city.

This study explores the factors influencing customer willingness to adopt e-banking services in nationalized and scheduled banks in Nagpur district. Using a descriptive research design, primary data was collected through structured questionnaires from a sample of 300 customers. The study examines the impact of demographic variables such as age, income, and education, alongside factors like trust, perceived ease of use, and security concerns on e-banking adoption. The findings indicate that trust and security are major barriers to adoption, while younger, more educated customers exhibit greater willingness to embrace e-banking services. The study suggests that banks should enhance security features, provide user-friendly platforms, and engage in awareness campaigns to encourage broader adoption.

The purpose of this study is to better understand how customer attitudes and perceptions affect how mobile marketing influences retail purchase decisions. The study investigates the effects of perceived informativeness, entertainment value, trustworthiness of marketing messages, availability of incentives, and discomfort produced by mobile marketing on consumer behavior. It does this by using a descriptive research approach and a diagnostic research design. Data collection comprised structured q

Through an examination of a prominent Indian public sector bank, this article delves into the significance of knowledge management (KM) as a catalyst for organisational transformation. If you want to boost operational efficiency, encourage innovation, and make better decisions, you need knowledge management, which is the act of systematically collecting, storing, sharing, and using organisational information. Successful KM techniques are crucial in the fast-paced and cutthroat world of public se

Banking of days is generally understood to be cutting edge banking. Because of IT advancements, the banking and finance industries have been able to focus on improving the quality of their products and services, as well as the level of service they provide to their customers. One of the most crucial parts of banking where IT has a constructive impact on alternatives to conventional money transfer services. In the past, transferring money quickly was nearly impossible. However, with the rise of o

The application and efficacy of OHS (Occupational Health and Safety) procedures in Nagpur's industrial facilities are assessed in this study. Evaluating how well safety procedures are being followed in the industrial sector is essential given the growing concerns about worker safety. To learn more about the state of OHS procedures today and the difficulties in maintaining compliance, a study was carried out among many industrial facilities in Nagpur. The findings suggest that whereas bigger industrial facilities exhibit comparatively higher levels of OHS compliance, smaller facilities encounter major obstacles such insufficient personal protective equipment (PPE), inadequate safety training, and lax management enforcement of safety procedures. In order to improve OHS practices, the study emphasises the necessity of greater employee awareness, better resource allocation, and improved management commitment. Based on these findings, numerous solutions are offered to encourage a safer working environment, including the supply of proper PPE, frequent safety training, and stricter enforcement of OHS standards.

This study examines how leadership styles affect employee engagement at WAPDA, a bureaucratic government entity in a growing South Asian economy. The research uses a theoretical framework to identify autocratic, democratic, and laissez-faire leadership styles as independent factors and employee motivation as the dependent variable. The study examines these links using a multiple regression model and literature-based hypotheses: H1, H2, and H3 suggest that authoritarian, democratic, and laissez-f

The "Make in India" initiative, launched in 2014 by the Government of India, seeks to promote domestic manufacturing and position the country as a global manufacturing hub. This paper examines the impact of the initiative on small scale industries (SSI) in Mumbai, the financial capital of India. Small scale industries play a vital role in Mumbai's economic landscape, contributing to employment and local industrial development. The objectives of the Make in India initiative include job creation,

This study looks at the Vidarbha area of Maharashtra, India, and how its inhabitants' financial literacy is influenced by their socio-economic status. A person's capacity to manage their own finances and the economy as a whole depends on their level of financial literacy. Income, education, employment, age, gender, and geography are some of the socioeconomic factors that may greatly affect its levels. In order to assess the effects of these variables on financial literacy in Vidarbha, this study

The most crucial component of any corporate organization is financial analysis. Every sector and industry must evaluate its financial performance at the end of the year for a variety of reasons. Thus, the current study looks at the NSE IT Index companies' financial performance. The study's goal is to use ratio analysis to gauge the IT companies' financial performance and then compare those results using specific ratios. The study used ratio analysis and ANOVA to compare the average performance i

Every business or other group must strive for something. These days, businesses rely on IT to help them analyse their data and carry out their purpose in a way that would be impossible without the advent of the digital era. Managing risks is an operational strategy that involves regular practise. The most crucial aspect of any successful secret IT project is a thorough and efficient risk management procedure. Risk management practises inside an organisation should safeguard not just the company”

Capital markets are financial markets that bring buyers and sellers together to trade stock, bonds, currencies, and financial assets. Capital market consists of primary market and secondary market. Despite of the economic growth, India still faces massive income inequalities, high unemployment, illiteracy and poverty. So there is need to initiate some reforms for strengthening capital market. This paper aims to focusing the role and challenges and trends of Indian capital market in current scenario.

The current competitive industry requires small-scale manufacturing industries to optimize workforce performance for achieving higher productivity and sustainable practices. The study conducts a systematic assessment of strategic competency mapping as a means to enhance performance results for small-scale manufacturing businesses in Nagpur. Organizational goals together with employee competency identification processes and competency assessment create operational efficiency that generates business growth. The research uses a combined quantitative survey data and qualitative interview methodology to analyze competency frameworks together with skill gaps alongside their relationship to performance metrics. The adoption of formal competency mapping systems creates multiple benefits which improve employee performance alongside organizational performance metrics as well as enabling precise training programs and better job-role blending and talent management strategies. The research demonstrates essential obstacles that prevent small-scale businesses from implementing competency frameworks yet recommends productive methods to overcome those barriers. This research promotes workforce optimization studies together with specific guidelines that help government leaders and manufacturing industry directors and human resources professionals in their work.

Fast-moving goods refer to consumer items that are sold rapidly and at a low cost. Consumer packaged goods are synonymous with these things. FMCGs have a short shelf life due to strong consumer demand, particularly for items like soft drinks and confections, as well as their perishable nature, such as meat, dairy products, and baked goods. The market for fast-moving consumer items is not only substantial in size, but also fiercely competitive due to their rapid pace of change. Within this indust

Human resource (HR) training programmes have changed a lot as a result of the fast digital transition. Companies now use online and onsite methods to teach employees new skills and increase their productivity. Examining the relative merits of online and onsite training approaches, this study intends to probe the effects of digital transformation on human resources training in the manufacturing industry. Employee engagement, learning results, cost-effectiveness, and programme flexibility are some

With the rapid expansion of its middle class, India is currently in a period of increased savings and investment. Increases in the Assets under management of various fund houses are indicative of the expanding mutual fund business in India. In this study, we looked at a variety of indicators that reveal investors' habits and preferences in relation to mutual funds. Many studies have examined the effects of demographic and behavioral characteristics on investors. Empirical and analytical, the stu

If an application needs a response that is both timely and deterministic, then you need an RTOS. To achieve demanding speed and reliability standards, RTOS must have efficient memory management. In order to tackle important problems and difficulties, this study investigates new ways of managing memory in RTOS. We look at the limits of standard memory management strategies in real-time environments and evaluate them. The research emphasises state-of-the-art techniques including hardware-assisted

This research paper aims to explore the intricacies of risk management and portfolio optimization in the stock market. With its inherent complexity and volatility, the stock market presents both challenges and opportunities for investors. Maximizing returns while minimizing risk is a fundamental goal for investors, and achieving this requires a deep understanding of risk management techniques, portfolio optimization models, and the incorporation of modern financial theories. This paper delves in

The fashion industry exerts a significant influence on the environment and the consumption of natural resources. The environmental consequences have become increasingly prominent with the rise of fast fashion and the growing demand for clothing. This review explores the environmental impact of the fashion industry and examines how legislation, technological innovations, and consumer behavior can help mitigate these effects.

Our way of life has been significantly altered as a result of the introduction of digital technologies, which include social media. These advancements have resulted in the availability of a plethora of advantages, including improved ease of use, streamlined communication, unrestricted access to information, increased social connectedness, and novel forms of the function that social media platforms play in Telangana's rural regions is the topic of investigation in this research. The design of the

Cleaner, more cost-effective means of production may be particularly attractive to small-scale industries in developing countries, and research in india has shown that cleaner means of production could have promising results in reducing pollution at lower cost. However, small-scale industries are limited in implementing cleaner production due to a variety of behavioural, organisational, technical and economic barriers. To successfully adopt cleaner production practices, the small-scale sector needs support, including technical and financial incentives, from political and non-governmental organisations. This requires better coordination of policy efforts and small business organisation, particularly because environmental improvements can be achieved through closer industrial interaction. Clean production measures that are favourable to economic development may be particularly attractive to small-scale industries in developing countries. Research in india has shown that these measures may produce promising results in reducing pollution levels at lower cost. However, small-scale industries are limited in their ability to implement cleaner production due to a variety of behavioural, organisational, technical and economic barriers. To successfully adopt cleaner production methods, the small-scale sector needs support, including technical and financial incentives, from political and non-governmental organisations. This requires better coordination of policy efforts and SME organisations, especially as environmental improvements can be achieved through closer industrial interaction.

Shekhawati offers a unique blend of history, culture, and natural beauty. It is a region that rewards those who take the time to explore its depth and discover its hidden treasures. Shekhawati has a long tradition of trade and commerce, with a strong entrepreneurial spirit among its people. This paper investigates the entrepreneurial opportunities within the shekhawati region of rajasthan India known for its culture heritage, including intricate frescoes, vibrant havelis and traditional craft. This study explores the potential of leveraging cultural heritage through tourism-based ventures. Furthermore, the research examines the potential of agriculture-based enterprises. This paper also analysis the feasibility of other ventures, such as skill development centers, renewable energy, and eco-tourism. The study concluded by identifying key success factors for entrepreneurship in shekhawati by effectively capitalizing on its unique cultural heritage and natural recourses. Shekhawati can foster a vibrant entrepreneurship ecosystem that contributes to regional economic growth.

This study investigates the multifaceted challenges confronting Micro, Small, and Medium entrepreneurs in Rajasthan; MSME is a critical sector for the state's economic development. Employing a mixed-methods approach, including surveys and semi-structured interviews with MSME owners and stakeholders across diverse sectors, the research identifies key obstacles hindering entrepreneur's growth and sustainability. The findings reveal that finding the right area, access to finance, particularly working capital, remains a primary constraint, compounded by bureaucratic hurdles and complex loan application processes. Furthermore, technological adoption and digital literacy gaps limit MSM entrepreneurs' ability to compete in an increasingly digital marketplace. Issues related to marketing, branding, and market access, alongside fluctuating raw material costs and supply chain disruptions, further exacerbate their challenges. The study also examines the impact of regulatory frameworks and government support initiatives, evaluating their effectiveness in addressing the specific needs of Rajasthan's MSM entrepreneurs. Ultimately, this research provides valuable insights into the specific challenges faced by MSM entrepreneurs in Rajasthan, offering recommendations for policymakers and support organizations to foster a more conducive environment for their growth and contribute to the state's economic diversification and job creation.

As a consequence of HRM's use of information technology, the financial transactions of every company have seen significant alterations. As a consequence of the laws and regulations that govern the market, a market environment that is very competitive has arisen. Workers in both the public and commercial sectors will benefit from human resource management that makes use of information technology in order to enhance their careers. In addition to this, it would concurrently increase both manufactur

Policy changes and economic effects transformed India's economy from 1980 to 1999. In the early 1980s, modest reforms to reduce state control and encourage private sector involvement set the stage for more sweeping changes in the 1990s. After a severe balance of payments crisis, deregulation, trade liberalization, and pro-business policies pushed India toward a market economy in the early 1990s. In 1980-1999, GDP grew 6% due to rapid economic expansion, technical advancement, and increasing prod

Consumer actions when making purchases through digital channels like e-commerce websites or mobile applications are referred to as online buying behaviour. Online shopping appeals to consumers' desire for convenience because it enables them to shop whenever, anywhere, and with ease. Pricing and discounts are quite important; customers compare prices on several online marketplaces to obtain the greatest offers. Consumers need to feel confident that their personal information and financial informa

The widespread use of mobile smartphones and applications has significantly enhanced human productivity and has revolutionized everyday activities in both personal and business settings. Most business and personal applications have now shifted to mobile platforms due to the numerous benefits that mobile applications offer compared to traditional desktop applications, which present endless opportunities for new ventures. Mobile applications are now an integral part of various devices with differe

The work-life balance of employees and emotional intelligence were the subjects of a study led at a public school in Indore, the Philippines. Information assortment and analysis in the procedure were finished using a descriptive-correlational system. A survey was used to assemble data from 200 employees who were chosen indiscriminately. Standardized questions were remembered for the survey. We used both descriptive and inferential statistical methods to do analysis and translation on the information. The results of the survey show that the participants have a serious level of emotional intelligence and had the option to keep a positive balance between their personal and professional lives. Moreover, a statistically significant relationship between the two variables was shown, demonstrating that emotional intelligence might affect work-life balance. The study's conclusions approved this case. It has been shown that when inspiration is regressed and assessed separately, the emotional intelligence metric most precisely predicts work-life balance among the various accessible. The study's consequences that were shrouded in the presentation.

The increasing prevalence of misleading digital marketing campaigns has raised concerns about consumer trust and brand reputation. This paper explores effective strategies that brands can employ to recover from the negative effects of such campaigns. Using case studies and empirical evidence, the research highlights the critical role of transparency, communication, and ethical marketing in regaining consumer confidence and loyalty.

In the dynamic landscape of emerging markets, entrepreneurship and startups play a pivotal role in fostering economic growth and innovation. This abstract provides an overview of the multifaceted dynamics within emerging market entrepreneurial ecosystems. Entrepreneurs in emerging markets face unique challenges and opportunities, driven by factors such as rapid urbanization, changing consumer behaviours, and increasing access to technology. These markets often showcase a high degree of resilienc

This Study Uses A Sample Of 384 Respondents Chosen At Random From A Variety Of Financial Organizations To Investigate The Impact Of Leadership Styles On Employee Motivation In India 'S Banking Industry. The Research Examines Transformational, Transactional, And Laissez-Faire Leadership Styles And Their Effects On Employees' Intrinsic And Extrinsic Motivation Using The Multi-Factor Leadership Questionnaire (Mlq) And Workplace Extrinsic And Intrinsic Motivation Scale (Weims). The Results Of Statis

The Indian banking sector is in the midst of a profound transformation, driven by rapid digitalization and changing customer expectations. What was once a business defined by brick-and-mortar branches, manual paperwork, and face-to-face interactions is now being reimagined through mobile apps, artificial intelligence, and data-driven decision-making. This digital-first approach is not just about adopting new technologies; it is fundamentally reshaping how banks define, measure, and achieve profitability. This article explores how digital transformation is influencing key profitability metrics in Indian banking, such as cost-to-income ratio, return on assets (ROA), and non-interest income. Drawing on real-world examples, industry data, and recent research, we show how Indian banks are navigating both the opportunities and challenges of this new era.

The earlier system of indirect taxation in India was complicated due to the multiplicity of taxes levied by both the Central and State governments. This created a complex and conflicting indirect tax structure, leading to multiple compliances and administrative costs. There was no uniformity in tax rates and structures across the country, and the cascading effect of taxes (tax on tax) further inflated costs. The introduction of Goods and Services Tax (GST) subsumed several indirect taxes and aimed to unify tax structures. GST is expected to boost the Indian economy in the long run and reduce tax evasion. GST is a multi-tier tax structure where the tax burden ultimately falls on the consumer, and it is designed as a value-added tax levied at every stage. The Goods and Services Tax Council plays a pivotal role in ensuring uniformity in the law and providing recommendations for its implementation.

MSMEs, or micro, small, and medium-sized enterprises, are vital to the Indian economy since they greatly increase GDP, employment, and innovation. Backward class workers make up a sizable portion of the workforce in this industry and face particular possibilities and difficulties. It is critical to comprehend the abilities and performance of this vital workforce in order to promote inclusive growth and realise its full potential. The assessment of backward class workers' performance and capabili

The Indian economy has witnessed wide-ranging reforms under the guise of liberalisation, privatisation and globalisation (LPG). An important area where upgradation (through reforms) has been phenomenal is the Indian Capital Market. A complete metamorphosis of the law, trading, clearing & settlement mechanisms and procedures and the instruments traded has evolved. This paper, while highlighting the cardinal changes, examines their impact on macroeconomic environment The concluding section looks at “what needs to be done” for bringing the Indian Capital Market at the forefront of Global Institutions. The Government of India initiated reform measures during 1991 -92 under compulsions and not just as a choice as the Indian Economy had to Face Severe Financial Crisis where in inflation rate was moving up in two digits, Fiscal deficit was widening and most importantly the foreign exchange reserve reduced to alarming level. Several factors contributed to this debacle. Indian Economy, before t

The practice of addressing environmental, social, and governance (ESG) issues while investing has seen tremendous development from its beginnings in the exclusionary screening of listed securities based on moral ideals. These issues now form the basis of the ESG framework. When it comes to examining environmental, social, and governance (ESG) issues across asset classes, investors who are driven by value as well as values are increasingly using a range of strategies. There is, nevertheless, a pe

Human Resources are crucial in today's knowledge-based economy. Previous accountants failed to properly account for these resources. Businesses spend a lot of money on employee acquisition, development, and retention. However, as it is considered a cost of doing business, the amount is deducted from operating income. However, they are incurred to get services from the workers and therefore should be capitalised. Human resource accounting was developed as a result of the inadequacy of traditional

Tourism as a complex process has its operation based on natural and human resources, elements that constitute the most important attraction factor. Generator human factor is one that leverages the resources, in turn providing new resources and other services (Hapenciuc V., 2003). Tourism activity was defined as the activity of a person who travels and has a residence in places other than those usually frequented, for no more than one consecutive year for leisure, business or other purposes - U

The financial assistance systems offered by the Khadi and Village Industries Commission (KVIC) in rural Wardha are evaluated in this research with an emphasis on how they affect job creation, rural entrepreneurship, and socioeconomic development. One hundred recipients of KVIC's financial programs were given a structured questionnaire as part of the descriptive study design. The results show that although the majority of respondents think KVIC's assistance programs are helpful, there are still issues with accessibility and fund distribution. According to the study's findings, KVIC's programs generally have a good effect, but in order to realise their full potential, outreach and operational effectiveness must be improved. Simplifying application procedures, increasing awareness, and enhancing non-financial support networks are among the suggestions.

A significant trend in the pharmaceutical industry, especially in developing nations, is the rising use of generic versions of brand-name drugs. This study paper "Consumer Perception and Market Performance of Generic Medicines in Nagpur" seeks to investigate the several elements that affect consumer attitudes towards generic medications and how such attitudes affect the market performance in Nagpur city. The research uses a mixed-methods approach, collecting data from a wide range of people incl

It is vital to comprehend the attitudes and customer insights of Generation Z regarding internet shopping in the current digitalized commercial center. It is therefore crucial to comprehend consumer insights derived from their purchasing behavior and capitalize on the primal emotions that motivate Gen-Z consumers to make purchases in order to guarantee the success of the correspondence campaign. The global, social, visual, and creatively dynamic Gen-Z population has been affected by digital tech

This study examines how customer purchase intention is affected by mobile marketing in the North Indian retail industry, with a particular emphasis on incentives, perceived informativeness, entertainment value, aggravation, and source credibility. The study investigates how these characteristics affect customer perceptions (H1) and purchase intentions (H2) using a descriptive and analytical research approach. Structured questionnaires were used to gather data from a sample of retail consumers in

Introduction: Growing fruit may be a demanding and rewarding pastime, as well as a pleasant and pleasurable experience. There are several compelling arguments in favour of cultivating fruit trees. Aim of the study: the main aim of the study is to An Analysis of Kinnow Farming in Sirsa District of Haryana Material and method: Before and after the experiment, the girth of the trunks of the experimental plants were measured at 15 centimetres above ground. The girth of the tree trunk was determined

Villages may be found all throughout India. It is impossible for the nation to make any progress toward development until all 5,64,000 of its communities have been improved. The majority of India's population 74 percentresides in the country's rural villages. Therefore, the establishment of new communities in rural areas is a must for the growth of a healthy economy. The circumstances of the people have, for the most part, stayed the same, and the number of people who live in rural poverty is an

The organisation has a severe problem with regard to the retention of its workforce. This study placed a strong emphasis on methods for retaining employees. The organization's most valuable resources are its workforce. The management of the organisation should prioritise the happiness of the staff members in order to keep talented and dedicated workers in the organisation. Determine the causes of employee turnover and find solutions to the problem. This study's objective is to demonstrate why re

Cyberattack is knowing victimization of device, tech-dependent networks and companies. Cyberattacks use malicious code to modify statistics, common sense, or device code, resulting in consequences because of which records can be compromised and can end result to cybercrimes, consisting of records and identity theft. Cyberattack is find of knowing hobby — maybe over prolonged period of time — to modify, interrupt, betray, shame, or demolish adversary facts or computer device or networks and/or ap

Customer expectation is what the customer expect from a product or service. Customer expectation can be measured via surveys and market research among potential customers Customer perception is not static. it is dynamic. So customer perception is about the present mindset of a customer. Both customer expectations and customer perceptions are highly important in delivering a superior offering to the customer and to making them satisfied. The variable in confirmation of the customer satisfaction are expectation and performance. The goal of customer satisfaction can be accomplished by narrowing the gap between customer perceptions and customer expectations.

This abstract presents an overview of the evolution of forensic accounting's capacity to detect financial fraud by contrasting traditional and cutting-edge techniques. To find anomalies suggestive of fraud, forensic accountants have traditionally depended on conventional methods such financial statement analysis, transactional inspection, audit trail studies, internal control evaluations, and interviews. On the other hand, contemporary approaches incorporate cutting edge technologies such as dig

With its extensive agricultural region and energetic communities, rural Haryana has a lot of room to flourish. But a major obstacle to this development is the absence of financial inclusion. Ensuring that everyone has access to basic financial services such as credit, insurance, and savings accounts is referred to by this word. As major participants in the financial system, commercial banks are essential to the empowerment of rural Haryana.This research delves into the obstacles and prospects as

Introduction: Electronic human resource management, often known as e-HRM, is being introduced into businesses on the presumption that it will lead to the achievement of the goals set out by the respective businesses. Aim of the study: the main aim of the study is Study the Influence Of E-HRM On Perceptions of Job Satisfaction Material and method: For the purpose of the research, a total of around 227 colleges in Indore and about 250 colleges in Delhi NCR were located. Conclusion: E-HRM is an ext

Cyberattack is knowing victimization of device, tech-dependent networks and companies. Cyberattacks use malicious code to modify statistics, common sense, or device code, resulting in consequences because of which records can be compromised and can end result to cybercrimes, consisting of records and identity theft. Cyberattack is find of knowing hobby — maybe over prolonged period of time — to modify, interrupt, betray, shame, or demolish adversary facts or computer device or networks and/or ap

Mobile commerce (m-commerce) has emerged as a transformative segment within the Indian retail ecosystem, driven by widespread smartphone adoption and increasing internet penetration. This study aims to assess the challenges and opportunities associated with m-commerce in Haryana, a rapidly developing state with a diverse consumer base. Through a mixed-method approach combining surveys of 400 urban consumers and interviews with industry stakeholders, this paper identifies key barriers such as payment security concerns, digital literacy gaps, and infrastructural limitations. Conversely, opportunities in personalized marketing, convenience, and expanding rural access are highlighted. The findings offer actionable insights for policymakers, retailers, and technology providers seeking to harness the potential of m-commerce in Haryana’s unique socio-economic context.

A research investigation examines changing ethical and sustainable investment choices among Maharashtra individual investors while analyzing factors UARTing their decision-making such as environmental sustainability and social responsibilities and financial rewards and corporate management principles. Ethical investing stands performed by environmental sustainability alongside social responsibility as main motivations although financial performance continues as a critical element. The research indicates that insufficient understanding of ethical investment choices stands as a considerable factor in deterring investment decisions. The research utilized descriptive design and structured questionnaires distributed to 300 individual investors to gain data which was analyzed statistically for ethical investment preference patterns. The research findings demonstrate that organizations should invest more resources into training people about sustainable investments.

The rapid proliferation of digital advertising has redefined consumer engagement across urban and rural demographics in Haryana. This study investigates the role of digital advertising in bridging the urban-rural divide, focusing on accessibility, consumer behavior, and the effectiveness of campaigns tailored to diverse audiences. Through an analysis of digital penetration, socio-economic factors, and case studies, this research highlights challenges and strategies for optimizing digital advertising to promote inclusive consumer participation.

Background Inflation has equally widespread effects. The effect of expansion will change among different gatherings, however, as not every person buys similar collection of products or in similar amounts. This underscores the need to research what expansion has meant for the example families' utilization designs, which is embraced in this review. Methods The present study consists of total sample size of 700 respondents as the study population. The collected data were analyzed with proper statis

The effectiveness of an organization greatly depends on its ability to engage its workforce, which provides advantages including better teamwork, more output, greater retention rates, fewer turnover, and decreased burnout. More job satisfaction and loyalty result from engaged workers since they feel appreciated and are more willing to contribute outside of their assigned responsibilities. The influence of employee engagement on creativity, productivity, efficiency, and total business expenses is

The viability of management representative and union representative's grievance dealing with framework is significant for keeping an amicable and productive workplace. Powerful complaint dealing with is a fundamental part of developing great representative connections. Employee’s perception nowadays matters a lot in working environment in any industrial cluster. Concentrate on genuine Essential goal: To comprehend the general elements affecting the Worker's complaints. Auxiliary goal: To know t

This research examines strategies for retaining customers in the grocery sector with a particular emphasis on the areas of Hassan and Mangalore. The retail industry is becoming more competitive, and keeping customers is critical to long-term survival. This study attempts to pinpoint the key elements influencing consumer loyalty in supermarkets using both qualitative and quantitative approaches. Through an analysis of factors including customer satisfaction, loyalty programmer, service quality, a

The customer market is very vital in the business world. Now today, each and every business tries to capture the relevant market through the modern marketing concept. As per modern marketing concept ‘Maximum satisfaction to the Customer’ which is differ from traditional marketing concept. In insurance business there are wide array of customers in the market because today very much risk associated to the activities under operation. The individual for life and businessman for business try to reduc

Social media has emerged as a powerful tool in the world of marketing, revolutionizing the way businesses reach and interact with their target audience. This paper provides an in-depth literature review of the impact of social media on marketing strategies. It explores the various ways social media can be used as a strategic tool to enhance brand awareness, increase customer engagement, and drive sales. The review also highlights the challenges businesses face when utilizing social media, such a

Financial integration plays a crucial role in determining the efficiency and stability of financial markets within an economy. In the case of India, a rapidly developing economy with increasing participation in global financial markets, understanding the impact of macroeconomic factors on financial integration is essential for policymakers, investors, and market participants. This study aims to investigate the relationship between various macroeconomic factors and financial integration in India.

The advent of social media has revolutionized the marketing landscape, offering small businesses in India unprecedented opportunities to reach and engage with customers. However, these opportunities come with their own set of challenges. This paper examines the opportunities and challenges of social media marketing for small businesses in India. It provides a detailed analysis of the strategies employed, the benefits gained, and the obstacles faced, supported by case studies of successful small

Time is a inevitable resource so it is necessary to create an inventory of time so as to get an insightful way to learn how time is to be spent effectively and efficiently. It is important task as it is non re- occurring in nature . We all on this Earth are gifted with the same time , some use it efficiently and others waste it. So, one should learn to value time as once gone, never comes back again. Age by age from being kid to become an adult an individual sense time management and internal

Articulating the firms' long-term goals helps in diagnosing the strategic capabilities of firms across IT industries. The objective of this study is to examine the relationship of strategic planning practices and performance of IT companies in Nagpur. And covers critical aspects like innovation, digital disruption, people management, investment in technology and leadership choices that drive businesses to grow and establish a more competitive edge. Quantitative research approach using structured survey was adopted to collect data from IT professionals, managers and business executives. The data used for the analysis were processed using multiple regression method to examine the effect of strategic planning on business performance showing overall profitability, market extension, and operational efficiency. We found that in the IT sector there is highly significant positive relationship between well defined strategic planning processes and improved organizational performance. The study helps IT companies in Nagpur to align their strategies on the basis of the information available on the strategies used by all data available so far.

The retail industry in Haryana has seen significant growth, with a shift in consumer preferences toward quality service and personalized experiences. This research explores the relationship between service quality, customer satisfaction, and loyalty within Haryana's retail sector. By analyzing consumer perceptions and brand relationships, this study aims to identify the key service quality factors influencing customer loyalty. The findings provide valuable insights for retailers seeking to improve their competitive edge by enhancing service quality to foster stronger customer loyalty.

Abstract Leadership is the working component of any organization,it is the nerve cell for organization to exist,function,progress and flourish by utilizing human and material resources effectively.Hence the study of leadership particularly in the healthcare sector is very important to bring about quality service delivery both in private and public sector.Health care leaders will have tremendous impact on the lives of many people around the globe.In any industry where the focus needs to be an optimal medical care at all times,one of the most important factors is effective leadership.when effective leadership is present in healthcare setting,medical teams consistently delivers high quality services and patient care.

This research paper presents a comparative analysis of retail banking in public and private sector banks in India, focusing on their operational efficiency, customer service, product offerings, and technological advancements. With the liberalization of the Indian banking sector, public and private banks have evolved distinct strategies to cater to the diverse needs of consumers. This study employs a mixed-methods approach, utilizing quantitative data from customer surveys and qualitative insight

This research aims to explore the behavioral aspects of borrowers that lead to Non-Performing Assets (NPAs) across various sectors. By understanding the decision-making processes, risk assessments, and financial behavior patterns of borrowers, this study identifies key factors influencing NPAs in different sectors, such as agriculture, manufacturing, and services. The analysis also focuses on sectoral variations in borrower behavior, which can help banks and financial institutions develop targeted strategies to mitigate the risk of NPAs. The study uses a combination of qualitative and quantitative research methods.

Tax-saving investment options play a crucial role in shaping the financial preferences of government employees. As these employees enjoy job security and steady income, they often seek investment avenues that offer both tax benefits and financial security. This study evaluates the impact of various tax-saving options on the investment decisions of government employees. By analyzing popular tax-saving instruments such as the Provident Fund (PF), National Pension Scheme (NPS), Equity-Linked Savings Scheme (ELSS), and insurance policies, this paper explores how tax incentives influence their risk appetite, asset allocation, and long-term financial planning. The research also examines demographic factors such as age, income levels, and financial literacy to understand variations in investment behavior. The findings provide insights into how tax-saving provisions affect investment trends among government employees and suggest policy measures to improve financial awareness and optimize tax-saving strategies for better wealth accumulation.

Sustainable tourism has become a vital aspect of contemporary policy and governance, emphasizing the balance between economic growth, environmental preservation, and community well-being. This study investigates the role of policies and governance mechanisms in fostering sustainable tourism in Haryana. By examining government initiatives, stakeholder participation, and prevalent challenges, the research aims to provide strategic recommendations for enhancing sustainable tourism practices. The findings underscore the importance of integrated governance frameworks, innovative policy design, and active stakeholder collaboration in achieving long-term sustainability goals in Haryana’s tourism sector.

Globalization is the free movement of people, goods, and services across boundaries. This movement is managed in a unified and integrated manner. Further, it can be seen as a scheme to open the global economy as well as the associated growth in trade . Hence, when the countries that were previously shut to foreign investment and trade have now burned down barriers. Globalization is the result of increasing integration of economies around the world . Generally, various factors have been observed

This study investigates the influence of cultural and social values on the online buying preferences of millennials in urban regions of Haryana. As digital commerce grows rapidly, understanding the behavioral dimensions shaped by traditional and contemporary socio-cultural factors becomes crucial. Using a structured questionnaire administered to a representative sample across cities such as Gurugram, Faridabad, Rohtak, and Panipat, the study aims to analyze how cultural beliefs, family influence, peer opinion, and social status shape e-commerce behavior. Findings are expected to offer insights for marketers and policymakers targeting urban youth in semi-traditional settings.

The purpose of this study is to investigate the landscape of tax awareness and strategic planning among individual assessees in India, with a special emphasis on their perceptions of recent income tax developments. It does this by conducting an exhaustive investigation, which investigates the level of awareness that taxpayers have of the reforms and the consequent strategic planning that they have done in order to maximize their tax obligations. The research intends to shed light on the knowledg

The influence of social media on travel choices has grown exponentially in recent years, particularly among youth. This paper explores the role of social media influencers in shaping the travel destination choices of young people in India. By analyzing the impact of influencer marketing on travel behavior, the paper aims to understand how social media personalities affect destination attractiveness and decision-making processes. The study draws on quantitative and qualitative data, including sur

This research paper investigates the effectiveness of loyalty programs in retaining online shoppers, a critical aspect of contemporary e-commerce strategies. As online retail continues to grow, businesses increasingly rely on loyalty programs to foster customer retention and enhance overall shopping experiences. This study employs a mixed-method approach, integrating quantitative surveys with qualitative interviews, to assess consumer perceptions and behaviors related to loyalty programs. The fi

This research paper explores the role of sentiment analysis in understanding consumer perceptions through online product reviews and its subsequent impact on brand reputation. With the proliferation of e-commerce platforms, online reviews have become a crucial source of information for both consumers and businesses. By employing sentiment analysis techniques, such as Natural Language Processing (NLP) and machine learning, this study investigates the polarity of sentiments (positive, negative, neutral) in consumer reviews and examines how these sentiments influence consumer purchase decisions and shape brand reputation. The findings suggest that positive reviews significantly enhance brand trust and customer loyalty, while negative reviews can lead to reputational damage. This study offers actionable insights for businesses to effectively manage online reviews, improve customer service, and protect brand reputation.

India's banking industry has been instrumental in the country's economic growth. Various types of banks have emerged as a result of the industry's rapid development following the introduction of new economic reforms. These include public sector banks, private sector banks, foreign banks, regional rural banks, and co-operative banks. The banking industry in India now serves as a pillar of the economy, keeping things afloat through good times and bad. Banking is undergoing a paradigm transition in

Human being are grown in a environment which provides all the essentials that are required for their survival and development. Development is key issue for a person or a nation by which standard of life is maintained in societies. Human mind is shaped by its necessities and wants which emerge from instinct and intellect. Intellect always search optimization of resources to maximize the benefits that ultimately provides comfort pleasure and pride. Now a days a race is going on to accumulate those

This is the situation as a result of the fact that the words that are shared by influencers did not come from an advertisement or a corporation but rather from a fellow client. Despite the fact that customers are aware that the influencer is being compensated by the company, the fact that one of the consumer's role models or symbols utilizes that product or service lends something of a "stamp of approval" in the eyes of the customer. This is true despite the fact that customers view the influenc

This is one of the most cutting-edge developments that has taken place in recent times. It is anticipated that within the subsequent 10 years, the Indian cellular marketplace would have reached tens of millions of members. If this is the case, then it would be deemed to be one of the markets that is increasing at one of the fastest rates anyplace in the entire world. This expansion is being driven in large part by an increase in the number of customers whose earnings fall somewhere in the middle

Women entrepreneurs play a critical role in economic development, yet they face numerous challenges in accessing finance, markets, and networks. This study examines the barriers, opportunities, and government support mechanisms available for women entrepreneurs in India, focusing on business performance and financial accessibility. The research is based on data collected from 20 women entrepreneurs in different sectors. Findings indicate that financial constraints, societal barriers, and limited access to markets are major obstacles, while government initiatives provide some support, albeit with varying levels of effectiveness. The study offers recommendations for enhancing financial inclusion and policy measures to promote women’s entrepreneurship. This study investigates the multifaceted aspects of women entrepreneurship, focusing on the challenges encountered, the effectiveness of government support, and the financial accessibility critical for business performance. Through a mixed-methods approach, including surveys and case studies, the research examines the impact of socio-economic factors, institutional support, and financial inclusion on the success of women-led businesses. Key findings reveal that while government initiatives provide a foundational support system, their effectiveness is often hampered by bureaucratic hurdles and a lack of awareness among women entrepreneurs. Additionally, the study underscores the critical role of accessible financial resources in overcoming barriers to entry and growth. The research concludes that a synergistic approach involving streamlined government policies, enhanced financial accessibility, and targeted support services is essential to unleash the full potential of women entrepreneurship, thereby contributing to economic development and gender equality.

This research explores the nexus between credit risk management techniques and the increase in non-performing assets (NPAs) of Indian banks. Using a quantitative research methodology, questionnaires were administered to 150 banking experts and supported with secondary data from finance reports and RBI publications. The study examined the impact of several elements of credit risk management, including loan recovery procedures, portfolio diversification, credit monitoring systems, risk assessment tools, and credit appraisal processes, on non-performing assets (NPAs) using descriptive statistics, correlation, and regression techniques. The results indicate that the most important factors in reducing non-performing assets (NPAs) are credit appraisal and risk assessment, and that there is a strong negative association between NPA growth and best practices for credit risk management. While credit monitoring had a moderate effect, loan recovery and diversification of the portfolio were not very important in the present scenario. The results highlight the importance of sound credit appraisal and risk assessment in managing asset quality and suggest improvements in monitoring and recovery systems. These findings provide important advice for Indian banks and regulators to promote financial.

The present paper is an attempt to study the consumer behavior towards online shopping. The objectives of the study are: to identify the relationship of demographical factors that influence online shopping, to study the preferences of the consumers toward online shopping and to study the satisfaction level of the consumers while they shop online. This study examines how shoppers assess channels for their buying. In particular, it fosters an applied model that tends to a buyer esteem view of util

The state of the economy on a worldwide scale has undergone a change. All types of companies have transitioned into information-based organisations as a direct result of the widespread usage of the internet. The emergence of e-commerce has resulted in massive economic disruption that has permeated every area of the economy. This is mostly attributable to the exponential rise of technology. The introduction of the Internet brought about a significant expansion in the scope of opportunities availa

The intensifying competition that exists in the international business environment drives companies to find ways to get a competitive advantage over their rivals. In order to compete in this environment, the company is repositioning itself as a brand, not only to sell their products but also to recruit new skills and to keep the best individuals working for them. A plausible employee value proposition, also known as an EVP, should serve as the foundation of a strong employer brand. To be really

This Research examines the Significance of Marketing Strategies in the Mutual Fund Industry of India. The competitive environment of the mutual fund sector has undergone a considerable transformation in recent times. Mutual fund providers compete with each other by fulfilling different economic requirements or introducing low-cost or specialized products. However, mutual funds in India have primarily targeted urban areas, leaving significant untapped savings potential in rural areas. The lack of

This study examines variables affecting worker performance and engagement from a sample of Delhi, India-based retailing businesses. Using the purposive sample technique, 150 respondents were chosen and given a questionnaire. Descriptive and inferential statistical techniques were used for measurement in order to take respondents' responses into account and make decisions appropriately. With an emphasis on non-financial elements, the study measured employee engagement in connection to organizatio

Corporate Social Responsibility plays a critical role in influencing consumer choices and perceptions of companies. This investigation examines awareness and impacts of CSR initiatives on how customers view brands, exploring how ethical practices cultivate trust, loyalty, and spending decisions. Through mixed qualitative and quantitative analysis, the study assesses how well consumers identify and react to CSR efforts across industries. Results underscore CSR's importance for enhancing reputations, engaging customers, and affecting purchase plans. Additionally, research identifies key determinants for CSR strategies' effectiveness in building trust. The investigation provides valuable insights for businesses aiming to incorporate CSR into marketing and branding approaches while emphasizing social responsibility's growing part in shaping customer standards.

This paper examines the evolution of Corporate Environmental Responsibility (CER) in India, focusing on strategies adopted by firms in response to the mandatory Corporate Social Responsibility (CSR) provisions introduced by the Companies Act, 2013. By analyzing sectoral initiatives, legal compliance, and innovative practices, this study highlights the role of Indian firms in promoting environmental sustainability. The findings reveal significant progress in integrating environmental considerations into corporate strategies, driven by regulatory requirements, stakeholder expectations, and global environmental standards.

Artificial Intelligence (AI) has revolutionized the commercial landscape by enhancing business strategies and customer experiences. AI-driven technologies such as machine learning, chatbots, predictive analytics, and recommendation systems have enabled businesses to optimize operations, improve decision-making, and personalize customer interactions. This paper explores the role of AI in commerce, examining its impact on marketing, supply chain management, financial transactions, and customer service. The study further highlights the benefits, challenges, and ethical considerations of AI adoption in commerce. By analyzing current trends and real-world applications, this research provides insights into the evolving role of AI in shaping the future of business.

This study examines how customer retention tactics affect retail industry business success, with a particular focus on a few retail chains in the Hassan and Mangalore areas of Karnataka. 200 respondents from 15 retail locations participated in the study, which used a descriptive survey design with convenience and stratified sampling. The methods used to acquire data are secondary sources, interviews, and surveys. To test hypotheses, bivariate analysis and partial correlation are employed, with t

The energy source known as liquefied petroleum gas, or LPG, is one that does not replenish itself naturally. For millions of people all around the world, it is indispensable for the kitchen, for getting around, for keeping warm, and for industry. It provides a substantial advance in terms of air quality, efficiency, and friendliness toward the environment when compared to fuels that are more traditional. It is a kind of energy that does not have a negative impact on the surrounding ecosystem. Th

The rapid expansion of online education platforms has revolutionized the education sector, offering accessibility and flexibility to learners worldwide. However, the growth of these platforms has been accompanied by escalating operational costs, including content development, technology infrastructure, and marketing efforts. In this context, management accounting plays a critical role in optimizing costs and enhancing the profitability of these platforms. This paper explores the role of management accounting in cost optimization within online education platforms, focusing on various accounting tools such as budgeting, Activity-Based Costing (ABC), and variance analysis. The study also examines the key cost drivers in online education, including technology, content, and faculty costs, and how management accounting techniques help reduce inefficiencies. Through an analysis of existing case studies and data, the paper highlights the strategic importance of management accounting in ensuring the sustainability and competitive advantage of online education platforms.

This paper presents a comprehensive microeconomic analysis of domestic trade patterns in India, focusing on market structures, pricing mechanisms, regional disparities, government policies, and the informal economy. Domestic trade is a critical component of India's economic activity, and understanding the microeconomic forces at play can provide valuable insights for policymakers, businesses, and researchers. The study explores how factors such as consumer behavior, supply chain dynamics, government interventions, and market structures influence domestic trade across various sectors. We also examine the challenges of informal markets and regional imbalances and provide policy recommendations to improve the efficiency of domestic trade in India.

The financial services sector has seen significant disruption in recent years due to the introduction of Financial Technology (Fintech) innovations. Major player in the Indian financial sector Angel Broking has employed these technologies to enhance its services and competitiveness. This study looks at how Fintech innovations have affected Angel Broking's traditional banking models. It focuses on how these innovations have affected digitization, customer-centricity, operational changes, and mark

The number of individuals living in chronic poverty has been rising for a number of years, despite increased global wealth production. Micro business development programmes have been launched to tackle the problem of poverty alleviation. Over half of all jobs and between 60% and 70% of all industrial output and exports are held by SMEs, which make up an estimated 90% of all firms worldwide. Poverty decrease plan founded on micro loans and micro companies have been undertaken in various nations a

The primary objective of this study is to evaluate and understand that how leverage affects the profitability of private sector fertilizer companies in India. For the analysis's sake, seven (07) private sector businesses across a ten-year period were chosen. The research was carried out between 2010 and 2020. The study's methodology is predicated on secondary data that was taken from the company's annual reports and financial statements. The data were analyzed using two-way ANOVA, ratio analysis

High-volatility portfolios pose significant challenges for investors, particularly in dynamic markets like India. This research investigates the effectiveness of risk management strategies tailored to high-volatility portfolios, emphasizing lessons derived from the Indian financial markets. By analyzing historical data and employing quantitative and qualitative methods, this study evaluates the impact of diversification and hedging strategies on portfolio performance. Key findings reveal that diversification across sectors and asset classes significantly reduces risk, while hedging improves risk-adjusted returns during market downturns. Additionally, behavioral insights from portfolio managers highlight the critical role of investor sentiment in strategy implementation. This research contributes to portfolio management literature by offering actionable recommendations for investors to navigate high-risk scenarios effectively, utilizing dynamic asset allocation and advanced analytics. The findings underline the importance of integrating market-specific factors and behavioral considerations into risk management frameworks for high-volatility portfolios.

Decision-making is an intricate and universal human activity that holds a profound impact on both individual and collective destinies. This abstract explores the diverse dimensions of decision-making, merging the art of intuitive judgments with the science of rational choices. It navigates through the cognitive and emotional underpinnings of decisions, the array of decision-making models, and the sway of internal and external factors. It also highlights the evolution of decision-making research

Mutual Fund is a mechanism of pooling together the savings of a large number of small investors for collective investment with the common objective of providing attractive yields and capital appreciation, safety of holdings and liquidity as the primary parameters. The money thus collected is then invested in capital market instruments such as shares, bonds, money market instruments and/or other securities. The proposed study to describe the concept, history, types and mutual fund asset class in

This research therefore aims at examining how these financial inclusion program have facilitated the implementation of the digital banking services in Nagpur district of Maharashtra. Financial inclusion has become an important tool of financial liberalization resulting from the development of digital financial services that can grant those who have limited access to financial services, such as bank accounts, credit, and others, financial facilities. The study aims at analyzing the impact and awareness of the residents of Nagpur towards the financial inclusion programs on adoption of digital banking technologies. Data was collected using both questionnaires and interviews from a identified sample of the local residents, bankers and financial service providers. The current level of awareness of financial inclusion programs and the usage of the digital banking services were analyzed using descriptive statistics and correlation analysis. In conclusion, the studies propose that, the improved awareness of the financial inclusion programs, there is a higher likelihood of greater emergent digital banking. The study also addresses the barriers to digital banking which are digital skills and technological infrastructure, which are still an obstacle to the achievement of the goals of financial inclusion. Finally, this paper and the analysis made ends with providing recommendations on how financial inclusion programs and acceptance of digital banking can be expanded in Nagpur.

With an emphasis on the Nagpur area and a case study of Maruti Suzuki vehicles, this research explores the complex interplay between advertising, price sensitivity, and customer behaviour in the automotive sector. Understanding the factors that influence customer decisions is crucial for those involved in the automobile business, which is seeing rapid changes in consumer tastes and market dynamics. This research seeks to shed light on the intersection of advertising techniques and price sensitivity in influencing customer purchase habits in the Nagpur automobile market. It employs a mixed-methods approach, including surveys, interviews, and data analysis. This research aims to offer valuable insights for marketers, policymakers, and industry players by studying how consumers perceive, react to, and behave towards Maruti Suzuki cars in response to advertising stimuli and price fluctuations. The goal is to help them navigate the competitive landscape and improve their market positioning.

The objective of this study is to examine how balance between serious and fun activities arrangements and worker work fulfillment connect with each other. This article has explicitly centered around how balance between fun and serious activities rules assist with accomplishing a harmony between proficient work and different pursuits. The ongoing concentrate additionally sees how balance between serious and fun activities guidelines reduce struggle among work and home life. To apply and connect r

स्वतंत्रता के पूर्व तक भारतीय कृषि की दशा अत्यन्त दयनीय तथा असंतोषप्रद थी। प्रति श्रमिक दर एवं प्रति हेक्टेयर कृषि उत्पाद दर अत्यन्त निचले स्तर पर थी। कृषि उत्पादन की दर निचले स्तर पर होने के कारण राष्ट्र के निवासियों की अनिवार्य आवश्यकता अर्थात् भूख को संतुष्ट करने तक का अनाज भी उत्पादित नहीं हो पाता था। स्वतंत्रता के उपरांत राष्ट्र में विद्यमान खाद्यान्न वस्तु की कमी को दूर करने के लिए कृषि विकास पर बल प्रदान किया गया। वर्ष 1966 मंे उदय हुए हरित क्रांति के फलतः भारतीय कृषि की दयनीय दशा में सकारात्मक सुधार हुआ। कृषि कार्य को सम्पादित करने के लिए आधुनिक तकनीक को महत्ता प्रदान की गई, उन्नत बीजों के उपयोग में अभिवृद्धि हुई, उर्वरकों एवं कीटनाशकों के प्रयोग में गुणात्मक रूप से सुधार हुआ है। इसके अतिरिक्त परम्परागत कृषि यंत्र के स्थान पर कृषक वर्ग द्वारा आधुनिक कृषि यंत्रों के उपयोग में अभिवृद्धि हुई है। सिंचाई के साधनों में भी सकारात्मक परिवर्तन हुआ है। हरित क्रांति से पूर्व तक कृषक वर्ग द्वारा सिंचाई कार्य परम्परागत स्त्रोत जैसे कुएँ, तालाब, डीजल पम्प इत्यादि के द्वारा किया जाता था। वर्तमान में सिंचाई कार्य विद्युत पम्प, नलकूप, नहरों इत्यादि के द्वारा किया जा रहा है। हरित क्रांति के उदय होने से कृषि के संस्थागत एवं तकनीकी परिवर्तन के साथ - साथ सघन एवं विस्तृत कृषि कार्य के फलतः कृषि उपज उत्पादन में आशातीत अभिवृद्धि हो रही है। कृषि कार्य को सेवा कार्य के स्थान पर लाभ का व्यवसाय बनाने के उद्देश्य से वर्ष 1966 में हरित क्रांति का उदय हुआ। हरित क्रांति के उदित होने से पारम्परिक कृषि व्यवहारों की प्रतिस्थापना औद्योगिक इकाईयों के व्यवहारों से किया जाने लगी। परम्परागत संसाधनों के स्थान पर कृषकों द्वारा आधुनिक संसाधनों के प्रयोग से गुणात्मक सुधार कर सघन एवं विस्तृत कृषि कार्य को प्रतिपादित किए जाने लगा। फलतः राष्ट्र में हरित क्रांति से पूर्व खाद्यान्न उपज जो वित्तीय वर्ष 1950-51 में मात्र 5 करोड़ टन थी। वह हरित क्रांति के पश्चात वित्तीय वर्ष 1970-71 में बढ़कर 13.8 टन हो गई। कृषि उपज उत्पादन में प्रतिवर्ष अभिवृद्धि होते हुए वित्तीय वर्ष 2003-04 में 21.35 करोड़ टन तथा वित्तीय वर्ष 2008-09 में 23.39 करोड़ टन हो गया। इसके अतिरिक्त अखाद्यान्न फसल जैसे गन्ना, कपास, जूट, चाय, कॉफी, तथा रबर के उत्पादन में पर्याप्त अभिवृद्धि हुई। अन्त में, यह कहना कोई अतिशयोक्ति पूर्ण नहीं होगा कि हरित क्रांति के परिणामस्वरूप कृषि उपज उत्पादन में अभिवृद्धि कर विकासशील भारत ने अन्य विकासशील राष्ट्र की तुलना मे सर्वोच्च स्थान प्राप्त कर लिया हैं।

This study aimed to investigate the impact of various stress reduction interventions on male and female college students' stress levels throughout a semester. It was anticipated that a comprehensive stress management (SM) program would lead to the most significant reductions in perceived stress, test anxiety, and burnout. The results also demonstrated that the cardiovascular fitness (CF) produced mixed findings, with a significant reduction in perceived stress but no changes in test anxiety. The

The COVID-19 pandemic that began in early 2020 has had a profound impact on global commerce, forcing businesses to rapidly adopt digital technologies in order to survive and remain competitive in an increasingly uncertain environment. This research investigates the role of digital transformation in commerce during the pandemic, exploring how businesses leveraged e-commerce platforms, digital payments, artificial intelligence (AI), and automation to adapt to the challenges posed by widespread lockdowns, supply chain disruptions, and changing consumer behaviors. The paper utilizes a qualitative research design, including case studies, interviews with business leaders, and consumer surveys, to analyze how different industries navigated this abrupt shift. The findings highlight the exponential growth of e-commerce, with many companies pivoting to online sales and digital services to meet consumer demand. Additionally, the pandemic accelerated the adoption of digital payment systems, reducing reliance on cash transactions and promoting contactless, mobile-based payments. Artificial intelligence and automation were also critical in enabling businesses to optimize supply chains, manage inventory, and offer personalized services to customers despite limited physical interaction. The study concludes that the digital transformation accelerated by the pandemic is not just a temporary shift, but rather a long-term reconfiguration of commerce that will influence business models, consumer behaviors, and economic trends in the years to come. Recommendations for businesses, policymakers, and researchers are provided, emphasizing the need for continued investment in digital infrastructure and tools to ensure future resilience and growth in a post-pandemic world.

The digital revolution has reshaped consumer behavior in India, with online shopping growing rapidly due to increased internet access, smartphone use, and digital payments. North India—covering states like Delhi, Uttar Pradesh, Punjab, Haryana, and Uttarakhand—has become a key e-commerce market. This study examines factors influencing online buying behavior, including convenience, trust, discounts, digital literacy, delivery, and peer reviews. Demographic analysis shows younger, urban consumers are more inclined to shop online, while older, rural users remain cautious. The research underscores the importance of personalized marketing, secure payments, and user-friendly platforms, offering insights for businesses and contributing to digital marketing literature.

This paper seeks to examine the strategic use of inventory management system through the use of record-keeping through manual and computer-aided systems of book keeping in small grocery stores. The research topic stems from the fact that small retail business struggles with issues to do with inventory; it is therefore important to find out how book keeping affects inventory in a business. The subject of this research focuses on a comparison between the automated and traditional processes of inventory management in increasing the accuracy, speed, and effectiveness of processes in managing inventories. Thus, the research involved interviews with ten small grocery stores owners as well as quantitative data analysis of inventory turnover rates and inconsistencies. This research gets information that use of digital book keeping system recedes tendencies on stock out, raises on order levels and improves status of stock compared to manual book keeping systems. Nevertheless, there are still those that still use manual system in some areas because of cost and technical factors. The paper concludes by suggesting some recommendations that the small grocery shop owners should implement to adopt a system that combines the strengths of the two methods of inventory management. In enhancing the flow of literature, this study is useful for increased understanding how strategic book-keeping contributes to the improvement of inventory management in small retailers therefore improving on the business performance and satisfaction of customers.

As a result of their professionally managed, diversified portfolios, mutual funds have become a prevalent investment decision. An examination of the investing habits and decision-making criteria of brokers and investors in mutual funds in the Vidarbha area is the key aim of this investigation. While evaluating the impact of brokers on investor behaviour, the study delves into investor preferences, risk appetites, and projected returns. Investors and brokers from all walks of life were surveyed using a systematic questionnaire to get first-hand information. Significant trends, behavioural patterns, and difficulties encountered in mutual fund investing are identified via the use of statistical methods in the research. Research on the impact of financial literacy, investor psychology, and the efficacy of advisory services on mutual fund selection have all shed light on the results. In order to improve mutual fund penetration and investor trust in Vidarbha, this study offers suggestions and adds to our knowledge of regional investing dynamics.

Green marketing comprises all activities that satisfy human needs and wants with minimal harmful impact on our natural environment by adopting eco-friendly products, environment-friendly packaging, green technology & reducing carbon footprints. The concept of Green Marketing Emerged in the early1960s to 2000 in four phases -ecological marketing, environmental marketing, sustainable marketing, and eco-friendly of going green marketing. Many companies in India like Tata, ITC, Mamaearth, ONGC, Zomato, Reliance, Kansai Nerolac Paints, and many more company follow Green Marketing Practices but they face certain challenges like “Greenwashing”, “Green myopia”, high cost, lack of customer awareness, etc. Besides the challenges, many opportunities are available for companies to grow in the market. J.Ottman defines the five golden rules of green marketing- know your customer, empower the consumer, be transparent, consider the pricing, and reassure the buyer.

This study critically examines the representation and diversity in Indian fashion advertising, exploring how cultural, social, and economic factors influence the portrayal of diverse groups in fashion advertisements. Despite India's diverse population, fashion advertising has historically been criticized for perpetuating narrow beauty standards, marginalizing certain communities, and reinforcing social hierarchies. This research investigates the extent to which Indian fashion advertising reflects and challenges traditional cultural and social norms, focusing on representation across factors such as skin tone, body type, age, ability, caste, and ethnicity. A content analysis of 300 fashion advertisements from leading Indian fashion brands and magazines reveals a persistent lack of diversity, with underrepresentation of darker-skinned individuals, older adults, and individuals with disabilities. Furthermore, the study finds that advertisements often reinforce harmful beauty standards, p

Trademarks and branding play a pivotal role in the tech industry, where innovation and competition are incessant. In this dynamic landscape, trademarks serve as unique symbols or words that encapsulate a company's identity, products, and reputation. They are more than just logos; they are the essence of a brand's promise to consumers. Successful tech companies, like Apple and Google, have leveraged their trademarks to become synonymous with quality, innovation, and reliability. In the tech world

The rapid digital transformation India has undergone has especially affected consumer buying behavior, particularly around e-commerce. The purpose of this paper is to investigate the key elements influencing customers' choices to purchase online in Haryana, a significant Northern Indian state. Consumers are being pushed to progressively move their focus to online channels for their purchasing demands as more smartphones and internet access become available. This study investigates the ways in which customer choices are influenced by factors such as convenience, trust, discounts, product diversity, and digital literacy. A methodical survey and statistical analysis drive the study. Although younger, urban consumers are more inclined to buy online, the statistics indicate that digital buying patterns are slowly become more common among rural and older populations. Among other factors, the study emphasizes the significance of e-commerce platforms stressing consumer trust, secure payment mechanisms, honest product depiction, and digital inclusion strategies.

This paper focuses on the role of artificial intelligence AI in enhancing customer trust in influencer marketing. Irrespective of rising concern about authenticity and transparency AI has played the role of ensuring an important tool for consumer- centric campaigns. The technologies like (NLP) natural language processing and machine learning enabling the brands to align with the influencer marketing to create a great brand value and also tracking the audience sentiments in real time through sentiment analysis. The influencer marketing with AI tools allows brands to partner with the consumers and are perceived as authentic in the market. Through ethical standards the AI, are now privacy concerns by allowing the data access and maintaining the trust through keeping the privacy and authenticity of consumer trust. The use of which allows to detect the fraudulent practices such as fake followers or engagement manipulation and further reinforces that transparency and its impact on influencer marketing. This research shows the challenges, problems and the ways to overcome the AI tools which enhance personalization and sentiment analysis and stopping fraudulent practices. As the brand evolves, the AI uses also in such marketing. The use of AI tools have been evolving and help the brand to build a new effective interest worthy relationship with their customers. The paper focus is on the measures to overcome the problems and challenges faced by influencer marketing in usage of AI tools.

This study examines how ERP (Enterprise Resource Planning) systems affect FMCG (fast-moving consumer goods) distributors' operational effectiveness and financial correctness. Data was gathered from 120 respondents who were purposefully chosen and worked in operations, inventory, and finance using a descriptive study methodology and a structured questionnaire approach. According to the investigation, ERP systems greatly increase the speed of financial reporting, lower mistakes, strengthen inventory management, and encourage process integration in general. Although there were many advantages, there were drawbacks as well, including significant upfront implementation costs, staff reluctance, and technical difficulties. According to the study's findings, ERP systems are essential for bolstering the financial and operational procedures in the FMCG distribution industry. To optimise ERP adoption, it is advised to use leadership support, frequent training, staggered deployment, and ongoing monitoring.

The skills of emotional intelligence, such as recognizing emotions in the self and others, understanding the causes and consequence of emotions, and effectively regulating the experience and expression of emotional responses, are essential for children’s success in school and life. Yet, many children arrive at school lacking these skills, which can impede them from reaching their full potential. This chapter describes RULER, a Collaborative for Academic, Social, and Emotional Learning (CASEL) SE

Even still, it is amazing how several studies, including classic and contemporary researches, demonstrate notable trends of long-term expansion and growth in businesses with female managers or leaders, indicating that there may be a direct relationship between gender and their inherited effective traits for impactful leadership. The importance of feminine traits or, more specifically, female oriented skillsets, is conclusively demonstrated in this paper through a review of literature, blogs, pub

The study examines online shopping behaviors among 300 respondents using a structured questionnaire. It found that credit cards are the most popular payment method, followed by debit cards (18%), net banking (15.7%), and digital wallets or UPI (12%). Despite the rise of digital payments, 14% still prefer cash on delivery. The frequency of online shopping is high, with 55.7% shopping twice or thrice a month. The primary purpose for online shopping is actual purchases (55%), with 23.7%) and findin

The purpose of this research was to examine how different parties involved in agrotourism see its effects. A total of 45 agri-tourism centres (ATCs) and 200 tourists were chosen at random from the city of Chandrapur. The effect was evaluated using metrics like the number of working days and how people felt about the economy as a whole. The average number of working days in Chandrapur climbed from 149 to 202 in 2016 and from 117 to 208 in 2017. In Chandrapur, a new irrigation system and recreatio

The vision of “Viksit Bharat@2047" implies the overall development of India into a developed country by the year 2047, marking its hundred years of independence, AI is the important role play for achieved this goal. The vision covers various aspects of development, including economic growth, social progress, environmental sustainability and good governance. Education thus emerges as the key element for this transformational lifecycle moment and serves as the foundation for achievement and mobility. We believe that education is the foundation of any nation's progress. We agree that by investing in education, we invest in the future of India. The proposed National Education Policy 2020 also includes a lofty goal of increasing spending on education to 6% of the Gross Domestic Product (GDP), which can only be achieved through the AI. This paper aims to discuss the measures taken and the problems faced in the educational sector of India and solution of this problem by AI. This study is focused on secondary sources i.e. journals, reports, print media, and other government websites.

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in the economic development of India, particularly in urban centers like Nagpur City. The classification of retailers under MSME rules helps in defining their eligibility for government schemes, financial assistance, and regulatory benefits. This study aims to analyze the structure and classification of retailers in Nagpur as per the latest MSME guidelines. It examines the factors influencing their classification, the benefits they receive, and the challenges faced in obtaining MSME recognition. Through surveys and secondary data analysis, the study highlights how classification impacts business growth, credit accessibility, and overall economic contribution. The findings provide insights into policy recommendations for improving MSME classification processes to support the retail sector effectively.

This study examines how women's empowerment is advanced by Self-Help Groups (SHGs) in the Udhamsingh Nagar District of Uttarakhand. The study assesses the impact of SHGs on several aspects of women's socioeconomic status using a descriptive survey research design and a sample of 100 respondents chosen through stratified random sampling. According to the study, SHGs considerably raise women's self-confidence, improve living standards, increase credit availability, and increase savings. Kolmogorov

The fundamental objective of this study is to pinpoint the significant factors that record for how respondents' shopping propensities and feeling of importance are molded by online entertainment. In this experimental review, 200 web customers from the National Capital Region (NCR) — Gurugram, Delhi, and Noida — were remembered for the example. Four elements were tracked down in the review: experience sharing, powerhouses, accommodation, and wellspring of updates. Each virtual entertainment job t

In spite of criticism, the usage of social networks by students in higher education is growing in popularity. This is due to the fact that social networks like Facebook and Twitter alter how people engage, communicate, research, and socialize. This essay aims to investigate the students' familiarity with and use of social networks. The majority of respondents (98.2%), according to quantitative findings, are aware of social networks, have access to the internet, and frequently use mobile devices

The management of human resources (HRM) is an essential component of the management of any organization. HRM has an impact on the efficiency and effectiveness of the operations of the firm. When workers make a commitment to give continued assistance, they contribute to the financial success of an organization. The bulk of this value is intangible and comes from things like problem-solving, departmental coordination, and utilizing one's judgment in unexpected settings. While some of this value is

Social entrepreneurship has emerged as a transformative force, addressing critical societal needs during times of crisis such as natural disasters and pandemics. This paper explores the adaptive strategies employed by social enterprises to build resilience and sustain operations in such challenging scenarios. Through an analysis of case studies, survey data, and interviews, this study highlights the role of innovation, community engagement, and resource optimization in navigating crises. The findings provide actionable insights for policymakers, practitioners, and scholars in the domain of social entrepreneurship.

This research paper investigates the correlation between training investments and their effects on employee productivity, satisfaction, and retention within Micro, Small, and Medium Enterprises (MSMEs). Given the competitive landscape and resource constraints faced by MSMEs, understanding the return on investment in employee training is crucial. This study employs a quantitative approach, utilizing surveys distributed among employees across various MSMEs. The findings indicate a significant positive correlation between training investments and employee productivity, satisfaction, and retention rates. The paper concludes with recommendations for MSMEs to enhance their training programs to foster a more engaged and productive workforce.

In the dynamic banking business, increasing labor efficiency has become more important as a result of rising competition and an emphasis on offering great customer service. In spite of the fact that technology and procedures have seen significant advancements, some financial institutions continue to struggle with inefficiencies as a result of outdated systems, inadequate staff training, and management practices that are less than optimal. Through an in-depth analysis of the practices that are no

India's Vedic era educational system is famous for its organisation and effectiveness. The number of universities offering various professional degrees including management programme is expanding considerably. Meanwhile, the difficulties that newly minted managers must overcome are speeding up. Several studies and surveys have found that as the number of college graduates rises, the average quality of those graduates' employability skills declines. The purpose of this research is to identify the

Corporate governance refers to the set of systems, principles and processes by which a company is governed. They provide the guidelines as to how the company can be directed or controlled such that it can fulfill its goals and objectives in a manner that adds to the value of the company. “Corporate Governance is the application of best management practices, compliance of law in true letter and spirit and adherence to ethical standards for effective management and distribution of wealth and disch

Digital payments have revolutionized India's economy by enhancing customer experience, increasing financial accessibility, and driving economic growth. This paper examines the impact of digital payment solutions such as UPI, mobile wallets, and contactless transactions in transforming consumer interactions and business operations. The shift towards a cashless economy has led to faster, safer, and more transparent transactions, benefiting individuals and enterprises alike. However, challenges such as cybersecurity threats, digital literacy, and infrastructure gaps persist. The study also explores the role of government initiatives and regulatory frameworks in promoting digital payments, highlighting their significance in shaping India’s financial landscape and fostering inclusive economic development.

In the Bijapur District of India, this study uses a descriptive and exploratory research methodology to examine the influence of Self-Help Groups (SHGs) on women's empowerment. Economic Improvement, Interest, Designation, and Respect among SHG members are assessed by the research in relation to age, educational attainment, and occupation. 50 individuals' answers to standardized questionnaires were gathered, and secondary sources were also consulted. Although they have a limited effect on economi

The rapid evolution of digital technologies, particularly the adoption of 5G, has brought transformative changes across various sectors, including tourism. This paper investigates the role of 5G technology in the creation of a smart tourism recommendation system. The system is designed to enhance the travel experience by offering personalized, real-time recommendations based on tourists’ preferences, locations, and contextual information. By leveraging the high-speed connectivity of 5G, the system can provide instant suggestions, thereby optimizing the efficiency and accuracy of the travel planning process. The study highlights the advantages of 5G in tourism, such as improving real-time data processing, enabling enhanced communication, and fostering better customer engagement. Additionally, the paper delves into the system’s architecture, emphasizing the significance of machine learning algorithms and big data analytics in refining recommendations. The results indicate that the integration of 5G with smart tourism systems can substantially transform the industry, offering seamless and highly customized experiences for travelers, and driving the expansion of the digital tourism ecosystem.

Pricing strategies play a crucial role in the hospitality industry, as they can affect guest satisfaction and ultimately influence a hotel's overall success. This research paper provides an overview of the literature surrounding the correlation between pricing strategies and customer satisfaction in the hospitality sector. The study examines various pricing strategies implemented by hotels and their impact on customer satisfaction levels. Additionally, the research delves into the psychological

The goal of the article was to assess the scope of social media advertising and the strategies utilized by brands to sway millennial consumers' preferences. A close-ended questionnaire was utilized to gather primary data from social media users for the paper, which was based on a descriptive and inferential research approach. As they frequently read blogs, used social media platforms to compare various products, sought advice from experts before making a purchase, and considered how many likes

The study investigates the connection between the job satisfaction, intrinsic motivation, and performance of human resources specialists. The findings point to the importance of employees having a firm grasp on their roles and responsibilities in order to maximise their own motivation and, in turn, their output. The results stress the value of HR workers having a firm grasp on their function and the influence it can have on employee motivation and output. Human resource professionals' understand

In today's rapidly changing world, the cultivation of emotional intelligence (EI) in youth is paramount for their overall well-being and success in various aspects of life. Emotional intelligence (EI) is increasingly recognized as a crucial skill set for navigating the complexities of the modern workplace. In today's dynamic and competitive workplace landscape, emotional intelligence (EI) has emerged as a critical factor in fostering a positive work environment conducive to long-term career succ

People in India are becoming more open and vocal about their experiences in the digital sphere, providing a marketing opportunity. Higher education institutions' efforts to promote their brands in today's dynamic digital world benefit greatly from creative marketing tactics and cutting-edge digital best practices. This research will detail how post-graduate schools may make use of social media advertisements. Social media and social networking sites (SNSs) are now considered to be an integral p

Globalization is the free movement of goods, services and people across the world in a seamless and integrated manner. Globalization can be thought of to be the result of the opening up of the global economy and the concomitant increase in trade between nations. In other words, when countries that were hitherto closed to trade and foreign investment open up their economies and go global, the result is an increasing interconnectedness and integration of the economies of the world. Further, global

The analytical study explores how beneficiaries' health behaviours are affected by public health campaigns, acknowledging the critical role that these programmes play in influencing health outcomes throughout the world. After assessing a number of initiatives run by international agencies, non-profits, and governmental entities, the research emphasises how important strong policy backing, good communication, and community involvement are to the success of any campaign. Effective communication is

Bank issued charge cards originated in 1946 when a Brooklyn banker named John Biggins launched the charge-it card. Charge-it purchases were forwarded to Biggins bank, the middleman that reimbursed the merchant and obtained payment from customers in what came to be known as the “closed- loop” system. The Diners club card, which debuted in 1950, was inspired a year earlier by an “aha” moment when a customer named Frank McNamara forgot his wallet while attending a business dinner at New York’s majo

Since the dawn of culture, India has maintained a magnificent heritage of hospitality, based on human kindness and fellow-feeling. Indian culture and religions, for centuries now, have imbibed mutual respect, concern, pardon and forgiveness for humans, animals and even Nature. There exists etiquette in every culture of receiving guests and hosting; but, it reached an artistic divinity in India in the Vedic culture that flourished some fifty centuries ago. In ancient Indian culture, guest was equ

Destination branding plays an important role in promoting tourist locations by creating a unique image and identity. This paper explores the destination branding strategies of India, focusing on the "Incredible India" campaign, spiritual and cultural tourism, eco-tourism, heritage tourism, and medical tourism. A comparative analysis with Thailand's "Amazing Thailand" campaign and Malaysia's "Malaysia Truly Asia" campaign highlights similarities and differences in their approaches.

This paper explores the impact of AI on school education sector within the janjgir district of Chhattisgarh. The Role of Artificial Intelligence in Transforming Education Artificial Intelligence (AI) is revolutionizing education by reshaping traditional teaching methods, enhancing learning outcomes, and expanding access to quality education. AI-driven tools, such as Diksha, SWAYAM and cousera some are tailoring educational experiences to individual learners’ needs, preferences, and pace.The introduction of AI brought both opportunities and challenges Although the use of AI tools for learning and teaching has improved education and skills .This study utilizes primary data and secondary data. Findings suggest that people rely AI tools for educational purpose which hence their knowledge and skills.

This study highlights the transformative impact of digital platforms like Zerodha, Groww, and Upstox on women’s participation in India’s financial markets. Traditionally excluded due to socio-cultural barriers and limited financial education, women now use these platforms to access shares and collective investment schemes (CIS) with ease. Offering user-friendly interfaces, real-time data, and educational tools, these platforms enhance financial literacy and empower women to make informed decisions. By eliminating barriers such as geographical constraints and reliance on intermediaries, digital platforms enable women, especially in urban and rural areas, to build investment portfolios and achieve financial independence. The transparency and anonymity of these tools further boost women’s confidence in managing finances. This research underscores the role of digital platforms in bridging the gender gap in financial participation, fostering empowerment, and promoting economic growth. It urges policymakers and financial institutions to design inclusive products that advance gender equality in India’s financial ecosystem.

The importance of this study lies in the fact that when it comes to the banking business, efficiency is essential to keeping ahead of the competition and fulfilling the ever-changing demands of customers. Because banks are coming under increasing pressure to enhance service delivery and simplify operations, it is essential for them to comprehend and implement efficient methods that may boost the job efficiency of their employees. It is becoming more difficult for businesses and financial instit

Since the previous decade, researchers' attention has been focused on authentic leadership. This study uses a sequential mediation technique to look at how authentic leadership, trust, leader member exchange (LMX), and individual performance all play a role in the lives of employees for the first time. A total of 320 health care professionals in delhi provided their responses. The results of this study corroborate the existence of a positive and significant influence of authentic leadership on i

Background: The challenges confronted by the textile business, including sluggish demand, decreasing production, and supply chain management interruptions. The difficulties the industry is experiencing, such as financial losses and joblessness, are also discussed. Aim: The paper goals to synthesize all the challenges the fashion retail sector has faced since the COVID-19 outbreak started. Purpose: The purpose of this paper provides a high-level overview of "An Analysis of COVID-19 Impact on the

Animation & Visual Effects (VFX) are two vital wings of the Media & Entertainment Industry in India. Bringing life to the static images by putting them in a sequential manner which creates an illusion of movement is known as Animation. Animation can be classified into classical animation, 2D Animation and 3D Animation. Integrating a live action footage on another live action footage and/or on Computer Generated Imagery (CGI) is known as Visual Effects (VFX). According to the FICCI EY March 2020

We provide a novel Bayesian modelling framework that may be used for both functional and time series data. Even though it has a wide range of applications, the methodology focuses on the difficult cases in which (1) Functional data demonstrate additional dependence, such as time dependence or contemporaneous dependence; (2) Functional or time series data demonstrate local features, such as jumps or rapidly changing smoothness; and (3) A time series of functional data is observed sparsely or i

The banking industry has been revolutionised as a result of the fast improvements in information technology (IT), which were responsible for changing the old techniques of performance management. The State Bank of India (SBI), which is the most important public sector bank in India, is subject of this research, which investigates the impact that information technology tools have on staff performance measures. Through the examination of key performance indicators (KPIs), the study investigates the ways in which IT-enabled tools improve decision-making in performance assessments, simplify procedures, and increase efficiency. In this study, quantitative data is collected via questionnaires administered to SBI workers, while qualitative insights are gathered through interviews with management personnel. The research is conducted using a mixed-methods methodology. It has been discovered that the use of information technology tools has a large and favourable influence on the accuracy, transp

The digital transformation of India's insurance sector has changed life insurance delivery and consumption. Smartphones, internet penetration, and government-led digital inclusion initiatives have made digital platforms essential for addressing underserved and semi-urban people. This change is especially noticeable in Tier-2 and Tier-3 cities with restricted insurance distribution channels. Customers can easily compare and buy life insurance plans using digital interfaces in these locations, where financial security awareness is rising. Despite this opportunity, insurers in these regions must build and sustain client trust in digital platforms. Trust is shaped by data security, transparency, digital platform legitimacy, and user experience. This study examines the factors that determine client trust in digital channels and how it influences life insurance purchases. The mixed-methods research uses quantitative surveys and qualitative interviews to provide practical insights to assist insurers improve their digital outreach and develop enduring relationships with Tier-2 and Tier-3 consumers.

After attaining independence in 1947, India's economy has developed from an agricultural foundation to a prominent global economy, propelled by several legislative changes and a substantial economic liberalization in 1991. By evaluating the impact of historical occurrences including land reforms, trade liberalization, and the Green Revolution on income distribution, this research seeks to examine the development of income inequality in India. In addition to looking at the larger effects on econo

User-generated content (UGC) has become a potent instrument in the digital age for influencing consumer views and influencing purchasing decisions. It is imperative for marketers to comprehend the impact of online reviews, ratings, and social media interactions on consumer attitudes towards businesses and buy intentions, given the widespread usage of these elements. The research survey includes targeted questions that aim to elicit a collection of quantitative replies that, when analysed, can yi

Products that are fast to produce and sell at a cheap price are called fast moving consumer goods. Packaged foods, dairy products, cooking oil, bread, butter, cereals, beverages like tea & coffee, pharmaceuticals, confectionery, biscuits, glassware, stationary items, watches, toiletries, detergents, shampoos, skin care products, cosmetics, toothpaste, dish washing liquid, energy drinks, soft drinks, clothing, furniture, accessories, and electronic goods like cell phones all fall under this categ

There are a lot of tasks involved in business, some of which are completed by the company itself and others that are contracted out to outside parties. Certain commercial functions, such as marketing, customer service, warehousing, advertising, financing, and transportation, are likewise skill-oriented and cannot be handled by the company itself. The term "outsourcing business" refers to an agreement between two companies whereby one company gains knowledge initially and then a particular sum of money in exchange for that economic activity. Business Process Outsourcing (BPO) is another name for the outsourcing industry. The terms and conditions of the business as well as the payment to the service provider firm are agreed upon by the two companies in an outsourcing transaction. Business outsourcing is a skill-based endeavor. The outsourcing companies work with specialized skills. In the current era of intense rivalry, businesses must deal with a number of obstacles related to competitive strategy.

Almost from the very beginning of civilization, man had to give up direct exchange and had to make use of intermediate commodities which were used to buy and sell all goods and services and were always accepted in exchange for goods and services. This intermediate commodity would have to be familiar, easily recognizable and generally acceptable as it has to be used as the medium of exchange which is known as money. Welcome to the world of plastic and the allure of its buying power. A w

At some point or another, every college student will experience stress. The key to a healthy and happy life is learning to manage that stress. Finding out more about undergraduates' stressors and coping mechanisms was the driving force for this qualitative study. To gather information for the study variables and to help rank the narratives, researchers used a nominal group approach to interview study participants (n = 174). The symptoms of psychological stress, ways of coping with it, and genera

This study examines the impact of internal marketing on job satisfaction within India”s service industries. Despite the critical role of internal marketing in enhancing service delivery and customer satisfaction, limited research exists on its effectiveness within the Indian context, particularly against the backdrop of India”s unique cultural and organizational dynamics. Utilizing a survey of 180 service sector employees, this research investigates how internal marketing practices such as train

The socioeconomic standing and level of attainment of tribals is very important for our society. Only education can lead to a person's empowerment and emancipation. Their educational level is quite poor, even worse at higher levels. The constitutional clause and ongoing attempts to raise educational standards create effective methods that ought to aim for a better degree with focus to educational order of support tribal people's aspirations and socioeconomic standing. However, in order for them to grow and boost their level of ambition, suitable educational opportunities must be offered. This may inspire them to take part in, support, and ultimately learn how to start their own development programs and improve their socioeconomic status in society. In this article, systematic review on socioeconomic status of scheduled tribes has been discussed.

This study examines the association of employee engagement dimensions on organization performance in competitive industries of Hyderabad, India. As organizations in cities deal with the intense pressure to boost productivity and keep employees happy and engaged, a clear understanding of what engagement means and how it affects its practitioners is essential. It isolates four major engagement factors—job satisfaction, recognition and rewards, career development, and communication and transparency—to explore their impact on organizational productivity (as measured by output per employee, retention, and overall revenue growth). Data were primarily collected through structured questionnaires and interviews from 150 employees working in IT, pharmaceutical and manufacturing firms utilizing descriptive-correlational research design. Findings indicate a positive relationship between engagement and productivity exists, with communication and recognition chief among them. Strategic implications This research offers a strategic lens for HR practitioners and organizations for crafting focused engagement interventions to achieve sustainable growth in competitive environments.

This article examines the essential function of recognition and praise in inspiring employees and enhancing emotional involvement inside organizations. It analyses how these activities foster a pleasant workplace culture and improve productivity by satisfying inner and extrinsic motivating requirements. Recognition, defined as the acknowledgement of employees ' accomplishments, and praise, an expression of commendation for their efforts, both function as potent instruments to elevate morale, promote constructive behavior, and augment job satisfaction. The article examines how successful recognition tactics may enhance motivation by honoring employees' accomplishments and satisfying their needs for esteem and belonging, as described in Maslow's Hierarchy of Needs. Moreover, Herzberg’s Two-Factor Theory emphasizes the significance of recognition as a motivator, apart from hygienic considerations, which mitigate discontent but do not inherently inspire motivation. Moreover, emotional invo

This study assesses the public acceptability of affordable wastewater treatment methods in Nagpur, a rapidly urbanizing city in India. As urban centers expand, effective and economical wastewater management becomes increasingly crucial for public health, environmental sustainability, and socio-economic development. This research synthesizes findings from a comprehensive literature review and case studies to identify key factors influencing public acceptance of low-cost wastewater solutions. Thes

This study examined the opportunities and difficulties facing the Indian textile industry. The textile sector is the second largest employer in India. The machinery can be upgraded to increase productivity, and new methods of processing and better management of working capital are also crucial factors in propelling the industry forward. The availability of skilled labor and the enforcement of labor rules are critical in the pursuit of global excellence. International borders present several obst

In finance, risk is the likelihood that a speculation's genuine return will be not the same as anticipated. This incorporates the chance of losing some or the entirety of the first venture. An essential thought in finance is the connection among hazard and return. The risk that is typically assumed is proportional to the potential return that is sought. Risk the executives is an action which incorporates acknowledgment of chance, risk appraisal, creating techniques to oversee it, and relief of chance utilizing administrative assets. Some conventional gamble administrations are engaged on chances coming from physical or lawful causes. Monetary gamble the board, then again, centers around takes a chance with that can be overseen utilizing exchanged monetary instruments. Objective of chance administration is to diminish various dangers connected with a pre-chosen space to an OK. It could refer to a variety of threats brought on by people, the environment, technology, organizations, and politics. The paper depicts the various strides in the gamble the board cycle which techniques are utilized in the unique steps, and gives a few guides to hazard and wellbeing the executives. The monetary gamble ought to be limited by investigating the capital design of the organization. The investor ought to exercise caution if the debt-to-equity ratio is higher. He ought to take into consideration the interest payment in addition to the analysis of the capital structure. An investor can choose a company with a lot of leverage during a boom, but not during a recession.

Performance appraisal guesses that a vital part ought to evaluate the master's performance and help the relationship with truly inspecting the advancement towards the best targets and objectives. In the long run affiliations are including performance appraisal as a chief methodology by sorting out the human resource limits and business procedures. They are twirls around it as a wide term covering a number of activities like ganders at laborers, further develop limits, stay aware of performance a

Leadership is the key in showing employee motivation and job satisfaction, which are paramount for organizational achievement and productivity. This research examined how various styles of leadership—transformational, transactional, and laissez-faire—influence employee motivation and job satisfaction in organizational settings. Employing a descriptive and correlational research design, 200 employees and 50 managers from five medium-to-large organizations were surveyed using standardized questionnaires such as the Multifactor Leadership Questionnaire, Work Motivation Questionnaire, and Job Satisfaction Survey. Statistical analysis indicated that transformational leadership was most strongly positively correlated with employee motivation and job satisfaction, and transactional leadership had moderate positive impacts. Laissez-faire leadership had negative impacts on motivation and satisfaction. Multiple regression analysis established that together the leadership styles accounted for 52% of job satisfaction variance, with transformational leadership being the strongest predictor. These results reaffirm the value of active and participative leadership styles in creating motivated and satisfied employees. The research presents practical implications for organizations interested in improving workplace performance through successful leadership dynamics.

This research paper explores how the service sector in Haryana has transformed through the use of social media during and after the COVID-19 pandemic. The study examines the role of platforms like Facebook, WhatsApp, Instagram, and YouTube in enabling business continuity, enhancing customer engagement, and driving digital marketing efforts. It further investigates the long-term changes in consumer behavior, marketing strategies, and service delivery models. Using primary data from surveys and interviews with service sector stakeholders and secondary data from government and industry reports, the study provides a comprehensive understanding of the digital shift accelerated by the pandemic.

E-commerce, or conducting business electronically and online, is the abbreviation for electronic commerce. E-commerce has fundamentally altered the traditional understanding of business. E-commerce pertains to the exchange of products and services between buyers and sellers via computer networks and the internet. As a result, the objective of this study was to comprehend the development and growth of e-commerce in India, as well as the prevailing trends in the industry. This study employs a qual

Significance of green economy is to encourage the development by sustainable technologies. An attempt was made to systematize the main issues in the field of environmental and economic development, concern with specific characteristics and to offer relevant ideas for public policies for reducing the impact of economic deeds on the environment. This means encouragement of economic development, should make certain that the natural resources maintained to provide environmental balance. The point o

Tourists' perceptions of genuine hospitality may be molded by hosts' readiness and capacity to offer 'philoxenia'. This study sought to explore whether the most generous and benevolent form of hospitality, 'philoxenia', is currently attainable. Rural tourism is a fitting context because it allows generosity and strong emotional dealings between guests and hosts. Findings derived from informal interviews with stakeholders in rural tourism enterprises in Cyprus show that the notion of philoxenia i

It's certain that college students will feel stressed out at some point, but how they cope with that stress can have a significant effect on their health and well-being. The goal of this qualitative study was to better understand what causes stress among undergraduates and how they deal with it. Participants (n = 173) in the study were interviewed using a nominal group approach in order to collect data for the study variables and to assist rank the narratives. Participants provided insight into

This study is designed to explore the impact of modern technology on HRM practices in reference to hotels in BHOPAL district. The study will cover selected staff of hotels and sample size will be 60 employees, selected with using the Random Sample Techniques (RST). The present Indian government is talking about “Make-in-India”. The mission “Make-in-India” is deficient without the growth of hotel industry. India is currently ranked 12th in Asia-Pacific region and 52nd in whole world among the wor

The dairy sector helps improve the lives of people living in villages and makes sure that people in India get enough nutritious food. Dairy cooperatives, in particular, have become important groups that help small and poor farmers get better access to buying and selling their goods, getting the supplies they need, getting loans, and learning new farming skills. This study looks at how dairy cooperatives help dairy farmers in Bilaspur district in Chhattisgarh to grow and make a better living from their work. Through using both surveys and interviews with co-op members, the research looks at how co-ops work in terms of money, social impact, and how they affect the environment. Key areas like earning more money, getting work done better, making sure pets have access to good vets, doing things that help the planet, and giving pets and their owners opportunities to learn and grow are looked at. The findings show that when farmers get involved in dairy cooperatives, they can grow their businesses more steadily, earn more money, strengthen ties with their neighbors, and learn good ways to take care of the environment. However, problems like not enough good buildings, not enough practice, and issues with how the organization runs are still there. The study ends with some advice on how to make collaborative governance between different groups stronger, and how to help them play a bigger part in making rural development work better in the area.

The micro, small, and medium-sized enterprise (MSME) sector is now playing a crucial part in India's economic growth. A driver for socio-economic development of the country, the sector is crucial in accomplishing the national goals of producing employment, alleviating poverty, and preventing rural-urban migration. These businesses not only encourage the use of local technology, but also contribute to the development of a flourishing entrepreneurial eco-system. The industry has also showed sustai

This study uses a mixed-method research strategy that integrates quantitative and qualitative techniques to examine the relationship between income disparity and economic growth in India. According to the data, there is a significant inverse relationship between GDP growth rate and income inequality as indicated by the Gini coefficient, suggesting that more disparity generally impedes economic growth. In addition, reduced investment rates and a minor rise in inflation are linked to income dispar

To many tourism researchers, and readers of Tourism Recreation Research in particular, forty years is a long time, and makes this journal one of the oldest in existence. Such a state of affairs has tended to encourage the often mistaken belief that tourism itself and tourism research are recent phenomena. In fact, tourism itself is extremely old and well established in many societies. Furthermore, many of the aspects of tourism which are experienced today differ very little from the features of

Corporate Social Responsibility (CSR) is a well-established concept, though its adoption was initially limited to a few companies committed to societal progress. These organizations recognized the intrinsic connection between stakeholders and business success. Serving stakeholders effectively not only strengthens communities but also ensures long-term sustainability for businesses. This paper explores the significance of CSR in driving societal and economic development.

The rise of mobile commerce (m-commerce) in India marks a transformative shift in consumer behavior, driven by increased smartphone penetration, digital payment systems, and internet connectivity. In Haryana, a state balancing rapid urbanization and agrarian roots, government initiatives have played a pivotal role in fostering digital adoption. This study investigates the impact of national and state-level programs—such as Digital India, BharatNet, PM-WANI, Startup India, and UPI-based digital payments—on the growth of m-commerce in Haryana. Using a mixed-methods approach involving consumer surveys, retailer feedback, and expert interviews, the research reveals that these initiatives have significantly enhanced mobile internet access, increased awareness of digital payments, and encouraged entrepreneurship in cities like Gurugram and Faridabad. However, challenges persist in rural areas due to limited digital literacy, infrastructure gaps, and security concerns. The findings suggest that while government support has catalyzed m-commerce adoption, targeted interventions—particularly in semi-urban and rural zones—are needed to unlock its full potential. The paper concludes with strategic recommendations to bridge the digital divide and ensure inclusive growth of mobile commerce in the region.

This research explores the impact of consumer engagement on social media platforms, specifically Facebook and Instagram, on brand loyalty and purchasing decisions. By examining key engagement metrics such as likes, comments, shares, and direct interactions, this study highlights the critical role of social media in fostering brand-consumer relationships. The findings demonstrate that higher consumer engagement correlates with increased brand loyalty and purchase intentions, emphasizing the importance of strategic content creation and interaction in social media marketing.

This research explores the role of transformational leadership in promoting employee innovation and creativity within high-growth startups in the Amravati region. The study examines the impact of transformational leadership on organizational growth and performance, identifying key leadership behaviors and practices that foster a culture of innovation. Through a detailed analysis of employee perceptions and leadership effectiveness, the research highlights how transformational leaders empower their teams to overcome challenges such as resource constraints, market volatility, and regulatory barriers. The findings indicate that transformational leadership significantly enhances employee engagement, innovation, and organizational adaptability, contributing to the overall success of startups. Additionally, the study provides practical recommendations for startup founders, policymakers, and stakeholders to implement effective leadership strategies that support sustainable growth and foster a positive organizational culture. By focusing on transformational leadership, this paper underscores its critical role in driving entrepreneurial success and economic development in the Amravati region.

This study examines the trends of economic growth and polarization in the Indian economy from 1980-81 to 1999-2000, with a focus on sectoral dynamics and income distribution. The analysis reveals that while the secondary sector, particularly manufacturing and industry, showed notable growth and structural improvements during the 1990s, the primary sector, including agriculture, faced declining growth rates. The tertiary sector, encompassing services such as finance, education, and healthcare, de

Anxiety about meeting deadlines or completing tasks is a common response to a growing workload.. Now-a-days, more and more people are suffering from stress brought on by their jobs. It is critical that this problem be addressed, and action taken to resolve the potential problems this may cause for individuals and the organisations in which they are involved. This study examines the concept of stress in the workplace, as well as several theories of stress in the workplace, and shows how stress im

The global pandemic of novel Corona has not only brought entire socio-economic structures in to a standstill but has challenged the globalization and global operations of enterprises. Paradoxically, potential repercussions and alternative way outs are yet volatile. However, for a speedy recovery and regain of the economy, employment and business functions a sustainable and fresh beginning is necessary in most of the worsened economic sectors. Conventionally, an infection used to attack the vulne

Over the course of the past decade, the use of Bayesian approaches in the field of econometrics has become an increasingly significant component. There is little question that this is being fueled by a growing recognition of the benefits that Bayesian inference provides. In particular, it gives us a formal mechanism to include the previous information that we frequently hold before viewing the data, it fits in nicely with sequential learning and decision making, and it immediately leads to exact

To comprehend the term Digital Financial Literacy (DFL), or for that matter construct a feasible definition didn’t quite seem to be a pre-requisite in contemporary society. Subsequently, this sustains the question that remains unanswered. Expenditure, payment, savings, and even investment ever traced through the comfort of fingers and a click. DFL attempted to answer this question. This paper studies the levels of DFL competence amongst women in the public and private sectors in Amravati city and the investment choices they made. The objectives focused on seeking differences in DFL competencies of these two groups, identifying obstacles in the use of digital tools, and determining the level of preference for different investment types like mutual funds, stocks, fixed deposits, and crypto currencies. The sample was made up on working women, which instantly raises the question of financial behaviour, considering non-involuntary expenditure, and identifying challenges towards constructive sound investment. The information collected through primary sources supported by secondary sources of calculation through unstructured interviews and questionnaires meets the aims of the descriptive research design. The results served policy makers, financial institutions, and education systems aiming towards enhanced financial inclusiveness and informed investment decisions particularly for women in Amravati.

This research paper explores the influence of Strategic Human Resource Management (SHRM) on organizational competitiveness within Haryana's service sector. It investigates how SHRM practices contribute to achieving sustainable competitive advantages by aligning human resource policies with organizational goals. The study examines various SHRM dimensions, including talent acquisition, training and development, performance management, and employee engagement, while assessing their role in enhancing operational efficiency, innovation, and adaptability. Using qualitative and quantitative research methodologies, this study provides a comprehensive analysis of the service industry's strategic HR practices and their impact on organizational outcomes.

The present phenomenon in the commercial market programming is enterprise resource planning (ERP). The packaged commercial non-structured programming legacy is present. There is a quick development and tradition of ERP, as well as a rapid advancement in the overall quality of the information technology (IT) market, i.e., e-technologies. The aim of this research is to frame the trend of the SAP Package tool, Materials Management (MM) module from the central viewpoint of a significant prosperous country, where there is limited vision of control and consequently the applicative results have not been published so far. The data mapping technique has been programmed for the intended objective. The analysis revealed that the study of trends merged with present MM trends, i.e., functions of project management, efficient communication, reliable project cost reporting, and a strong integration of MM from the tool performance-oriented trend in industries, where the purpose was to produce high-quality, beneficial goods and/or civil services, having regard to the factors of human welfare that are either particularly or entirely relevant. Certain assemblages of conventional and modern methods, i.e., convergent designs along with disintegrated departments, exhibit opportunities for future study as well as a reasonable explanation dealing with time, costs, and economic benefits. An appropriate trend is to obtain from the results, and the examination of trends, observations, and resultant implications is supported. Promoted coherence, better understanding, and integrating controls are the possible results of the work. The tools were also created to be used by different organizations, which are the common deployment of trends. Training courses were facilitated along with documentation and marketing materials offered. The MM trends are also described. Our institution was then delighted to provide an illustration of current MM functionality trends at the national and international levels. The approach adopted and the resulting empirics, however, are not intended to be exhaustive. In fact, the method used has not yet been precisely described. Future work will be aimed at that.

These loopholes have been identified as a potential threat to public health and safety.After the body of an LPG cylinder has been welded at a manufacturing facility, large internal tensions are caused to develop in the cylinder because of the welding process. Following completion of the welding operation, the cylinder is only partially completed. This occurs as a consequence of the fact that the cylinder has only been completed in a partial fashion. If the tensions in the cylinders are not alle

The purpose of this research paper is to investigate the idea of equity in education and the important part it plays in the development of a society that is fair and just. The study goes into the historical foundations of educational inequality, investigates the differences that now exist in educational access and results, and recommends solutions to achieve equity in education. We hope that by addressing the many of facets that comprise this intricate problem, we will be able to contribute to t

The research examined the method of the people of Amravati city, located in Maharashtra, regarding selection of investments and the associated criteria that motivated their choices. Investors are now becoming more conscious of their finances and are being presented with a myriad of options, such as fixed deposits, gold, and real estate, in addition to more recent offerings like mutual funds, stocks, and even cryptocurrencies. Investment choices were however influenced by specific social, economic, and cultural contexts of the region. To achieve these aims, the study collected primary data using a structured questionnaire with a simple random sampling technique. Further information was obtained from government publications, financial institutions, and market research studies. This research used a quantitative method to measure income, risk, education, and even financial knowledge to determine the most suitable investment selection in Amravati and the logic behind choosing them. It has also evaluated the effect of the past, market conditions, and even government policies on investor havior. This proved to be one of the most useful pieces of research for financial consultants, banks, and other policy makers for improving general investment practices for smaller towns. The observations and conclusions drawn from the study were however not universal because the study was only restricted to a few investments, and as an outcome, the shifting condition of the market. Nonetheless, it provided actionable recommendations too.

Every single business activity carries with it an inherent element of danger. Business organisations should adopt strategies for professional diagnosis and active control of risk rather than taking a defensive stance and trying to avoid all risk. The paper's goal is to provide a logical presentation of corporate risk management practices and an analysis of their applicability to the hospitality sector. Physical and financial methods of risk control are discussed after a brief introduction on obj

Behavioral finance introduction includes psychology, sociology, research methodology into the investment behavior to expand the investment decision process. The traditional principles of the decision making process varies the presences and the investors handle the information an take the actions. Behavioral finance is not only the area of finance but the applied financial problems. This method to find out the different levels of the risk tolerances. This paper offers a detailed study on the evolution of the financial decision-making theories, focusing on the classical finance to behavioral finance. The investors faced criticism highlights the importance of the considering irrational behaviors in the financial markets. The behavioral finance shows the gap in to the integrating the psychological insights into the financial decision making process.

Many countries' economy, including India's, have felt the effects of the protracted war between Russia and Ukraine. The purpose of this article is to examine the effects of the conflict on the Indian economy from multiple angles. It explores the effects on international trade, energy stability, the stock market, and the macro economy as a whole. This article delves deeply into the causes and consequences of the crisis between Russia and Ukraine for India by looking at these aspects.

This abstract emphasizes the importance income tax filing plays in a nation's development by highlighting the money that may be raised from individuals through direct and indirect taxes. It recognizes the revolutionary role those new technologies—especially the internet—have played in simplifying procedures and lowering the amount of manual labour. There is a noticeable lack of understanding and use of these technologies despite these developments. When it comes to helping people and businesses

A common reaction to an increasing workload is anxiety about reaching deadlines or finishing activities. More and more individuals are experiencing stress as a result of their professions these days. Addressing this issue and taking steps to remedy the problems it may cause for persons and groups is of the utmost importance. The effects of stress on an organization's efficiency and productivity are demonstrated in this study, which also delves into the idea of workplace stress and several theori

Risk management entails a series of deliberate actions, such as identifying potential dangers, determining how to deal with them, and then putting those plans into action through the strategic allocation of available resources. Strategies that can be used to deal with risks include shifting responsibility for them to other people, staying away from potentially harmful situations, lessening the impact of potential outcomes, and learning to live with some or all of the negative effects. On the oth

In this research, we look at how changes in macroeconomic factors affect stock market performance. GDP growth rate, unemployment rate, US Dollar return, inflation rate, debt to GDP ratio, and manufacturing to GDP ratio are the six macroeconomic variables utilised as independent variables, and their annual data is analysed. The Sensex's performance after investment is the dependent variable. The ARDL model is used to examine the connection between the regressed and independent variables. A long-t

The hospitality industry is at a crossroads, balancing rising guest expectations with the imperatives of sustainability and digital transformation. Housekeeping, a core operational area in hotels, is evolving rapidly through the integration of digital technologies and eco-friendly practices. This paper explores the future of housekeeping, focusing on on-demand service models, data-driven resource management, and the adoption of closed-loop sustainability practices. Key findings highlight the shift towards AI-powered scheduling, IoT-based resource optimization, and biodegradable alternatives to single-use items. Challenges such as labour shortages, high costs of green technologies, and guest resistance to change are also examined. The study concludes that the successful merger of sustainability and digital tools can redefine housekeeping efficiency and enhance guest satisfaction, positioning hotels to thrive in an eco-conscious market.

The study entitles consists of Investor Awareness of Stock Markets in Stock Broking Firm. The objective is to study the impact of the investors’ awareness in the Stock Markets. To study the influence of stock and investment strategies in Zero Brokerage Bidar. To study the influence of demographic profile on investors awareness on stock market in Zero Brokerage Bidar. Primary data is collected from structured Questionnaire with 100 respondents. Descriptive Research Design is used in this study. P

Utilizing green and ecological business strategies has made organizations pull together their goals from expanding benefits to cost-cutting and natural mindfulness. Organizations attempting to go greener have exhibited the significance of using business knowledge to screen progress and advise the executives of any takeoffs from the standard. Having a reasonable arrangement for ecological actions is as yet essential. Indeed, even the greatest energy clients are become more aware of the climate be

International marketing scholars are continuously analysing the economic and cultural scenario across the globe to identify the challenges and the role of brands in the complex global scenario. Proper branding and its communication can go a long way in the determination of the success of marketers. Culture is a significant contributor in shaping the consumer’s beliefs and perceptions about brands and their behaviours. The term luxury has different meaning for different people around the world an

The objective is to investigate the factors influencing consumers' online shopping behavior. Design, technique, and approach: a descriptive study that selects samples from online customers in Ghaziabad City utilizing judgmental sampling. A questionnaire was used to collect the data. After the factor analysis is completed to determine the factors, the nonparametric test is utilized for hypothesis testing. Conclusions - The study's findings indicate that a variety of factors, such as social and de

AI is a relatively new area of technological development, which has attracted global interest in academic and higher education sector. Increased awareness and benefits of AI in the education circle and the integration of high-performance computing systems in administrative work have accelerated the pace of transformation in the field (Fengchun et al., 2021). UNESCO is committed to supporting Member States to harness the potential of AI technologies for achieving the Education 2030 Agenda, while ensuring that its application in educational contexts is guided by the core principles of inclusion and equity. AI can inform educators of student’s engagement, learning progress, and well-being. It also has built digital apps and tools that allow for teacher interaction and individual progress monitoring. This paper we’ll explore the impact of AI on the higher education system seeks to find out the advantage and disadvantage of artificial intelligence on the higher education sector from the perspectives of learners.

This study investigates the adoption of online shopping among middle-class families in Karnal and Hisar, two prominent districts in Haryana, India. By examining factors such as digital literacy, infrastructure, socio-economic status, and consumer behavior, the research aims to discern whether these communities are experiencing a digital divide or embracing a digital drive. Utilizing a mixed-methods approach, including surveys and interviews, the study provides insights into the challenges and opportunities faced by these families in the digital marketplace.

Every day it is becoming more evident that the climate is changing across the world, temperatures of continents are changing, hot places are becoming more hotter and cold places are becoming more cooler, clearly endorsing the greenhouse effect and the pace in which it is happening. It is imperial for the world to recognise that much more efforts are required to implement the sustainability practices in order that the global Sustainable Development Goals SDGs are to be achieved. Countries are collaborating and the sustainability is catching up the tempo and is being recognised as an important topic, but still lot of work is required for the companies to enhance sustainability approach in developing their products and services. The success of company’s sustainability initiatives and practices depends a lot on the employees’ acceptance and awareness especially for the service industries. Even in manufacturing and construction industries, the complete success in implementing their sustainable strategies will be achieved with the acceptance and awareness of these initiatives by the employees working with them. This research aims to investigate how employee engagement can affect the successful implementation of an organisation’s sustainability efforts, additionally it focuses on examining the effects of the employee engagement in overall motivation of the employees. The employee engagement makes the employees aware about the fact that their behaviour and actions on implementing their company’s sustainability practices can support the communities, and global businesses and the world. A mixed-methods approach is used for this research, which includes both qualitative interviews with the employees, managers and the other stakeholders like suppliers and vendors, and quantitative surveys with employees and suppliers respectively. According to the findings employee engagement plays an important role in implementing sustainability initiatives effectively. It is proven that employees who are engaged and have strong feeling of belongingness to an organisation are likely to contribute and participate in implementing the culture of sustainability in their behaviour and work processes. The result of the study concludes that the companies that engages the employees in sustainability initiatives tend to be more successful in achieving their sustainability goals and may have the competitive advantage over the other companies in the same business, and the results are more sub

This article introduces a comprehensive exploration of sustainable and non-sustainable brands, elucidating their divergent approaches to environmental impact, social responsibility, and economic viability. Sustainable brands, characterized by ethical sourcing, minimal environmental footprints, and a strong sense of social responsibility, are increasingly favored by discerning consumers seeking transparency and ethical practices. Conversely, non-sustainable brands face mounting criticism for prac

This research paper examines consumer perception of Coal India Limited (CIL) and evaluates the effectiveness of its branding and advertising strategies. Established in 1975, CIL is a leading coal producer in India, crucial for the country’s energy supply. Despite its significant economic contributions, CIL faces challenges such as environmental concerns, negative public perception, and competition from renewable energy sources. The study highlights the importance of consumer perception in shapin

In today's world, people are becoming more aware of the dangers posed by manufactured goods such as medicine, food, and other items that are made with human-made chemicals that contaminate the environment. This has resulted in increased awareness of the environment and people's own well-being, resulting in shifts in buyer inclinations and purchases. Purchasers are now considering the item's impact on their health and well-being. Green marketing has risen as a result of this. Growing green advert

Despite the widespread recognition of teacher effectiveness as a crucial factor in achieving favorable student results, educators worldwide often endure chronic stress, which can impede their performance. This research looks at the multidimensional relationship between teacher stress and effectiveness. A systematic review of literature from 2000 to 2024 was carried out utilizing key educational and psychological databases. The studies were chosen for their focus on teacher stress (burnout, occupational stress, and acute stressors), teacher effectiveness (classroom management, instructional quality, and student engagement), and the mediating role of school climate and teacher well-being. According to the findings, increased stress levels—often caused by severe workloads, complex classroom dynamics, limited administrative support, and quick systemic changes (such as those induced by the COVID-19 pandemic)—are often connected with decreased teacher effectiveness. Stress appears to hinder classroom management, limit instructional clarity, and harm teacher-student interactions, all of which undermine student progress. However, some research shows weak or non-significant associations, implying that the impact of stress on effectiveness may be mitigated by individual resilience and external support networks. Mindfulness training, for example, has demonstrated potential in terms of stress reduction and classroom performance. The implications for policy, professional growth, and future research initiatives are explored.

This research paper examines the role of the National Bank for Agriculture and Rural Development (NABARD) and the Central Bank of India in the effective implementation of the Kisan Credit Card (KCC) scheme in the Vidarbha region of Maharashtra, India. The KCC scheme, designed to provide timely and hassle-free credit to farmers, has faced challenges in its implementation. This study analyses the trend of agricultural advances by the Central Bank of India from 2014 to 2024, revealing fluctuations influenced by various factors, including policy changes, economic conditions, and external events like the COVID-19 pandemic. While recent years show positive growth in agricultural credit, the study highlights the need to address persistent challenges faced by farmers in accessing and utilizing KCCs. The research emphasizes the importance of understanding the specific roles of NABARD and the Central Bank of India in policy formulation, fund allocation, credit disbursement, and farmer outreach. By analysing these institutional roles alongside farmer experiences, the study aims to identify key challenges and propose policy recommendations to enhance the KCC scheme's effectiveness, ultimately improving agricultural productivity, financial inclusion, and the economic well-being of farmers in Vidarbha.

At present, commercial banks in Nepal have implemented guidelines and mandatory rules to increase female representation on their boards of directors. The aim of the study is to analyze the relationship between board gender diversity and financial performance in Nepalese banks Data collected from 27 commercial banks listed on the Nepal Stock Exchange from 2013 to 2020. Independent Samples t-Test analysis was conducted using SPSS -25 to compare the performance of banks with female directors versus

The nation of India is devoted to executing the Economical Improvement Objectives (SDGs). This study examines the commitment of CSR (Corporate Social Obligation) and SDGs on India's turn of events. The Reasonable Improvement Objectives and Corporate Social Obligation (CSR) can be firmly related and fundamentally affect India's turn of events. The SDGs might be connected to the monetary, social, and ecological parts of corporate social obligation, which can assist with tending to a significant nu

It is trusted that emotional intelligence (EI) will assist with peopling capability at better levels. Accomplishing better execution levels with less assets has become basic because of the current scourge and worldwide financial emergency. To climate the present financial tempest, countries should deal with issues by accomplishing a more profound level of emotional development and acknowledgment. It is trusted that the Administrative and Diplomatic Officers (ADOs) will assume a critical part in

Using a variety of advanced techniques and confronting many obstacles, forensic accounting has become an essential discipline in the battle against financial fraud. Forensic accountants can detect fraudulent activity through methods like data mining, digital forensics, ratio analysis, forensic auditing, and applying Benford's Law. Interviews, document checks, and statistical studies that assist spot anomalies and trends suggestive of fraud support these techniques. But the industry faces many ob

The integration of Artificial Intelligence (AI) in Human Resource (HR) practices represents a transformative shift in the operational landscape of public sector banks in Delhi. This research paper aims to comprehensively analyze the challenges and opportunities associated with the adoption of AI in HR practices within these financial institutions. Through a multi-faceted approach, the study investigates the impact of AI on talent acquisition, employee engagement, skill development, and overall HR decision-making processes.

In this study, the varied dynamics of trade and investment between India and Africa are investigated. Specifically, the study looks at the development of Indias foreign commerce, the role that development financing plays, and the breadth of forex products in enabling these exchanges. The research reveals significant trends in fields such as technology, healthcare, and infrastructure by conducting a qualitative analysis of existing literature. This analysis includes academic journals, government

The study investigates the connection between environmental awareness and social media commitment in rural networks. It dives into the segment profile, social media utilization designs, and environmental awareness levels of the studied populace. Discoveries uncover a different populace with changing financial foundations and instructive levels. While social media stages like Facebook, Twitter, Instagram, and YouTube are generally utilized, there's a need to overcome any barrier among awareness a

There is no justification for handling an important educational event like attendance in the antiquated, tedious manner in the age of rapidly advancing current technologies. Both the pupils and the class teachers will benefit greatly from the time and energy savings provided by the attendance monitoring system. The face recognition algorithm will keep track of attendance by identifying each student's face apart from the other objects and marking them as present. All of the students' photographs